This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy. 

In this article, the best advice on upgrading to SAP ERP 6.0 is compiled into a list of SAP upgrade do’s and don’ts for your reading enjoyment and practical use. Also included are some customer lessons from those who have upgraded to ERP 6.0 and have stories to tell. 

Join Oracle and our Partners at Oracle Solutions eXpo Online, a FREE virtual conference, on Thursday, December 10, 2009 for IT experts and business decision makers. 

The following six secrets to 24x7, disaster-tolerant Exchange will show you how to implement an Exchange environment with zero lost data and continuous application availability—with no IT intervention—in the event of a disaster. 

This paper will show you how to navigate around the usual hurdles and deliver collaborative BI that works. 

Automatically collects important information about all VMs in the virtual infrastructure and creates a detailed inventory report showing VM name, created by and when, resource allocations, and much more. 

Enterprise Management Associates® (EMA®) research shows 75% of CIOs are facing budget cuts. Most CIOs need to go beyond obvious cost reduction measures to address the largest single IT cost - staff. This whitepaper will discuss the ways that Workload automation can effect real cost savings. 

Regulatory compliance, legal discovery and storage management issues are driving more organizations to consider email archiving. Here's what you should know when making decisions about your organization's use of email archiving technology. 

This webcast shows the potential roles of both general and complex event processing within your SOA initiative, and how these two approaches can be applied in a complementary fashion to meet a variety of business objectives. 

Security information management systems can now be used for proactive risk management and business intelligence. This Essentials Guide explains how this can be achieved. Read on to find articles that cover topics like today's SIM trends, incident response, threat management, and data analysis. 

A disaster recovery plan represents an organization's detailed roadmap of where to go, what to do and when to do it in the event of a disaster. Understanding what does the business need, and is it capable of addressing this need with regard to both capabilities and cost is essential in the overall planning stages. 

Looking for solid data behind the cost-savings story of WAN optimization? In this paper, NetForecast analysts interviewed customers who have deployed this solution, and the results show that this technology has significant strategic business value to companies. 

The findings of this survey suggest that despite PCI DSS regulation companies are still struggling with data security. However, it also suggests that companies that take a strategic approach to PCI compliance go through fewer data breaches. Learn more about leveraging PCI to get a broader, more effective, and more cost efficient security program.