White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

Today, the latest BI solutions put the power of advanced business intelligence into the hands of more people throughout the organization - improving the speed and accuracy of decision-making from top to bottom. Knowing your business, market, customers, and competition is critical for any organization. Read this for more... 

Given the increasing importance of service-oriented architecture (SOA), this white paper cuts through the marketing hype surrounding SOA and focuses on the three most important facts you need to know about this groundbreaking technology. 

In this paper we will discuss what an Information Strategy is, why it is important, and what it takes to build one. We will also consider IBM's Information Agenda, that company's approach to assisting in the development of an Information Strategy. 

This white paper will share the findings of a global, multi-industry study (sponsored by Google) of 1,125 IT decision makers to track perceptions about cloud computing and the key business drivers behind the growth in cloud-based solutions. 

In a challenging economy, the price paid for bad decisions can be dire. Even average decisions can cost your organization dearly. See how information sweet spots and performance management can help you not only weather the storm, but be better prepared to steer your way with greater agility into the upturn. 

This white paper will focus on debunking the myth that Tier 1 systems make running the business more difficult, while demonstrating that Tier 1 systems can actually make it easier for growing mid-sized companies to do the things they need to do. 

The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

Exchange Server 2010. There are many new and improved features in the new version. This white paper outlines ten items to consider when planning and deploying an Exchange Server 2010 infrastructure, as well as some considerations to keep in mind when making the decision to move on to the "latest and greatest" iteration.