This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy. 

Watch this webcast to learn the importance of effective virtual server management in your data center. Learn how virtualization health checks and consolidation planning can enable your organization to proactively predict when to improve capacity and resource utilization while minimizing contention. 

IDC interviewed eight FalconStor customers that had deployed at least one or a combination of the following FalconStor storage management solutions: Virtual Tape Library (VTL), Network Storage Server (NSS), and Continuous Data Protector (CDP). All customers reported high levels of satisfaction. 

This paper presents a solution that leverages comprehensive document process automation to deliver the advantages of paperless invoice processing as an on-demand service. It highlights the opportunity to shift ROI from the project level to the document level (capital versus operational expense) and realize automation benefits immediately. 

Many organizations are adopting server virtualization technologies to reduce capital costs, create a flexible pool of resources and shrink the data center footprint. But to take full advantage of the benefits of server virtualization, organizations need the support of an advanced storage platform. This data sheet gives more details. 

This paper provides an overview for effectively creating BlackBerry applications that interact with Domino databases. The BlackBerry Enterprise Server is part of an integrated mobility solution that connects Lotus Domino databases to mobile users. 

In this profile you will explore how to maximize future investment returns in more detail and review the key requirements for optimization solutions. You'll then be introduced to the Virtualization Management Maturity Model, an assessment and planning guide for achieving greater operational efficiency at any stage of virtualization. 

This white paper will help anyone responsible for improving customer experiences with affordable technology solutions to understand why self-service support falls short in terms of immediate customer response expectations, how on-demand remote support delivers immediate ROI benefits, and what to look for in a new remote support solution. 

This paper details several best practices derived from real-world cases and explains how Clearwell customers have met their e-discovery challenges and achieved a significant return on investment (ROI) -- often within a single case. 

In this three-minute video, two Microsoft Dynamics CRM Online customers discuss how this new software service is not only helping them be more effective in their sales and marketing groups, but is also being adapted and customized to offer solutions well beyond what CRM is typically used for. 

This white paper highlights the important role technology can play in the innovation process and looks at how a customer-focused approach to innovation can be supported by flexible customer relationship management tools. It explains how businesses can use CRM to foster and implement customer-centric innovation, enhancing the customer experience. 

Is your present mix of short and long-term projects putting you on a path to success? Read CIO Decisions Ezine on The Portfolio Approach and gain insight into successful PPM and IT project governance strategies. Access this CIO Decisions Ezine and subscribe instantly.