The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

This podcast summarizes, Define What's Valued Online, a new study which confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Listen to this podcast to learn about basic changes you can make to improve your online content. 

This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This podcast walks you through key strategies for implementing an effective lead follow-up and qualification process 

Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. 

In the highly competitive wireless communications market, dissatisfied customers can and do change providers virtually as soon as they have a poor service experience. Read this paper to learn how some service providers are able to keep their customers satisfied -- satisfied enough to refer friends and neighbors. 

The USDA Rural Utilities Service and NTIA jointly announced the availability of funding and application requirements for the broadband initiatives contained in the American Recovery and Reinvestment Act (ARRA) of 2009. Read on to learn about the RUS grant program, its requirements, and how Motorola can work with you toward an RUS approved grant. 

With OfficeScan 10, Trend Micro introduces a revolutionary new way to defeat the volume of today's threats. This white paper describes this new technology and how it provides more effective protection for enterprise endpoints while reducing management complexity for administrators and resource utilization for end users. 

This webcast, featuring Nucleus Research, uncovers research findings from analyzing numerous deployments in business intelligence and performance management within an SAP environment. Discover why many companies are turning to one specific vendor for the benefits it provides over SAP NetWeaver Business Warehouse. 

Enjoy Fast, Effective, and Easy to use internet security. Receive a FREE Trial of a fully integrated security solution which includes Antivirus and Antispyware all managed through Remote Administrator. Click "View Now" to request a complimentary ESET NOD32 Antivirus 4 Business Edition. 

Read this whitepaper to learn about the security implications of modern threats, where emerging technologies can add real value, and five key strategies for ensuring solid malware protection. 

In this webcast, Zeus Kerravala, SVP of Enterprise Research from Yankee Group, will define unified communications, provide an overview of cloud computing based UC services, describe the corporate benefits of cloud computing and provide practical advice for companies that want to explore this as a viable deployment option.