The CMO Council and KnowledgeStorm have partnered to explore the relationship between online technology researchers and IT vendors. Join KnowledgeStorm in this Webcast replay to learn what over 1,400 survey respondents said about online technology content usage and its influence on IT buying. 

The final 2009 issue of Storage Magazine Online features the 5 technologies that our editorial team and expert contributors predict will make the biggest impact in 2010. Plus, our annual Salary Survey shows how the economy is affecting the highly-specialized world of storage in IT. 

In August 2007, CFO Research Services launched a research program to explore the ways in which the role of the finance team has changed in recent years. This report presents the findings of our online survey of 255 senior finance executives. 

This report discusses content strategies and preferences from the unique perspectives of both the B2B technology buyers and marketers. 

Tune in to this webcast to hear from an industry expert as she discusses drivers and best practices for effective web performance testing and quality life-cycle management for today's rich and complex applications. 

Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This podcast walks you through key strategies for implementing an effective lead follow-up and qualification process 

Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. 

This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy. 

The findings of this survey suggest that despite PCI DSS regulation companies are still struggling with data security. However, it also suggests that companies that take a strategic approach to PCI compliance go through fewer data breaches. Learn more about leveraging PCI to get a broader, more effective, and more cost efficient security program. 

Maximize survey research value with open text responses. If you've limited your surveys to close-ended questions due to the time and expense of reading and manually coding text responses, this session can be your organization's first step toward maximizing the value of your survey data. 

When preparing to conduct a site survey for a Cisco® wireless LAN (WLAN) installation, follow the Cisco network design methodology: Prepare, Plan, Design, Implement, Operate, and Optimize (PPDIOO). PPDIOO addresses network implementation in phases. This paper will address the first four phases of this methodology.