Sybase IQ is the world's leading column-based analytics server, delivering the smartest approach to enable enterprises to turn raw data into actionable information through analytics - to increase revenue, customers and margins. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

A companywide business intelligence deployment that adapts to the analysis needs and styles of key sets of users within the organization is the key to unlocking the true potential of BI. This whitepaper outlines four styles of analysis and explains how to build deployment plans around these key pillars to get the most return on your BI investment. 

In this guide you will learn the most commonly used business analysis and project management terms and it helps you better communicate with business analysis and project management professionals. 

Bill Jacobs, Director of Technical Marketing, Sybase IQ, discusses the speed and performance capabilities of Sybase IQ 15. These enhancements are designed to help make IQ 15 remain the smartest choice for analytic, reporting, business intelligence, data mining, and related applications. 

Bill Jacobs, Director of Technical Marketing, Sybase IQ, discusses the elements and attributes of Sybase IQ that make it a very economical choice for your business intelligence, analytics, and data warehousing activity. The features in the latest release are highlighted, along with the base characteristics of Sybase IQ. 

Customer data mining and predictive analytics helps achieve customer innovation, strengthen brand and lift sales. Gain further customer insight with four attributes of a predictive enterprise so you can start putting customer innovation to work. 

Read this transcript to learn how to get all the speed, flexibility and processing power of a custom-built data warehouse. 

Visual representations are a fundamental component of human learning and understanding. To study the impact of data visualization, we must first look to the past and see how our ways of shaping and representing data have changed over time. This paper traces the history of visual representation, from cave drawings to the computer revolution. 

Business intelligence is critical to many initiatives. Therefore, CIOs need to pay special attention to changes in the business. Learn more about the latest BI systems and how they can help meet the changing needs of the business. 

In this research report, we examine five of the critical issues that are creating new opportunities for the accounting profession and nine key strategies for obtaining competitive advantage. 

Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking.