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Metro Atlanta YMCA Better Aligns its Mission, Member Engagement, and Marketing Communications Activities Using Birst by Birst

October 19, 2009 - (Free Research)
In an attempt to tailor and more effectively promote its programs, the Metro Atlanta YMCA turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with features that included automated dashboards and adhoc reporting at a fair price. Read on to learn the benefits YMCA experienced when they switched to Birst. 
(CASE STUDY) READ ABSTRACT |

Get Personal: Capitalize on Your Subscriber Data with a Unified User Profile by Hewlett-Packard Company

September 01, 2009 - (Free Research)
This white paper discusses the role of user profile management. SPs’ efforts to manage, enrich, capitalize on, and provision user information across multiple databases are critical to fuel applications-led service initiatives. 
(WHITE PAPER) READ ABSTRACT |

Publisher Targets Most Profitable Subscribers with SPSS by SPSS Inc. Worldwide Headquarters

May 04, 2009 - (Free Research)
To improve the profitability of its subscriptions and increase the value it provides to its advertisers, The Miami Herald Publishing Company used PASW Statistics to find and target new subscribers likely to be stable, profitable customers. Read this case study for more. 
(CASE STUDY) READ ABSTRACT |

Delivering Customer Value: Innovative Approaches to Maintain Competitive Success by SAP AG

July 01, 2007 - (Free Research)
This paper explores the concepts of sales growth in relation to understanding who your customers are, connecting a go-to-market strategy with technology, and using technology to sharpen internal practices. 
(WHITE PAPER) READ ABSTRACT |

Optimizing The Value of Your Subscriber Data by Hewlett-Packard Company

September 01, 2009 - (Free Research)
Mobile network operators are not exploiting the full value of their most valuable asset—their subscriber information. While mobile network operators may be sitting on a gold mine of subscriber data, they do not have the tools they need to exploit it. This paper explains the avenues available to take advantage of their subscriber information. 
(WHITE PAPER) READ ABSTRACT |

Mortgage Company Uses DataFlux Technology to Improve Reporting, Manage Compliance by DataFlux Corporation

January 14, 2009 - (Free Research)
Read how using DataFlux technology, this financial company implemented a data governance program, creating more complete and accurate data and drastically reducing the time needed to comply with Federal reporting regulations. 
(CASE STUDY) READ ABSTRACT |

How Do You Evaluate Which On-Demand CRM Solution is Right for You? by Oracle Corporation

January 08, 2009 - (Free Research)
The three main drivers of SaaS adoption-low initial cost of ownership, speed of deployment, and low internal IT resource profile-make SaaS solutions attractive at any time, but even more so in times of a challenging market, provided there is a bona fide business need and the initiative can be expected to create additional revenue or save money. 
(WHITE PAPER) READ ABSTRACT |

Symantec Workspace Profiles by Symantec

October 29, 2009 - (Free Research)
SWP is a new software product from Symantec's Endpoint Virtualization group. SWP separates (virtualizes) the user's profile (user data, settings and personality) from the underlying operating system allowing users to easily roam from device to device, work on two sessions simultaneously, or access their profile in the context... 
(SCREENCAST) READ ABSTRACT |

Best Practices in Lead Development by KnowledgeStorm Webinars (E-mail this company)

May 11, 2005 - (Free Research)
Learn how your company can change from a lead generation business model to a dynamic lead development process in this joint Webcast from SiriusDecisions and KnowledgeStorm. 
(WEBCAST) READ ABSTRACT |

Demo: Personalized content and Advertising by Alcatel-Lucent

November 20, 2009 - (Free Research)
Charles Bahr of Alcatel-Lucent Multimedia Solutions Marketing and Christophe Senot of Bell Labs demonstrate the technologies that can be combined to create a personalized content and advertising experience across any screen. 
(VIDEO) READ ABSTRACT |

Wealth Management Firms Choose CRM to Improve Productivity and Client Service by Microsoft

August 25, 2009 - (Free Research)
To more clearly understand how wealth management firms are using Microsoft Dynamics CRM, Microsoft turned to IT advisory firm Mainstay Partners for an independent assessment. Mainstay Partners interviewed a number of firms to identify the measurable benefits they have achieved through deploying Microsoft Dynamics CRM. 
(WHITE PAPER) READ ABSTRACT |

Weathering a Perfect Storm: The Collision of Application Vulnerabilities and Data Privacy by Ounce Labs, an IBM Company

September 17, 2009 - (Free Research)
Enterprises, particularly those that deal with personal or private data, are now squarely in the path of a perfect storm. The convergence of regulatory compliance, high-profile data breaches and increased sophistication of cyber-attackers has transformed data security from an interesting IT sideline to a bottom-line, corner-office priority. 
(JOURNAL ARTICLE) READ ABSTRACT |

Green IT: Beyond the Data Center -- How IT Can Contribute to the Environmental Agenda Across and Beyond the Business by Accenture

February 2009 - (Free Research)
This whitepaper looks at the ecological impact of a business's entire IT infrastructure and provides the CIO with a holistic prospective to a business's carbon footprint. 
(WHITE PAPER) READ ABSTRACT |

Personalized content and Advertising by Alcatel-Lucent

November 2009 - (Free Research)
See how Alcatel-Lucent helps service providers turn subscribers into audiences, dramatically increasing the value of advertising and content offers while enhancing the consumer experience on the screen of their choice. 
(VIDEO) READ ABSTRACT |

Podcast: The End User Experience: Flexible Computing by Intel Technology Provider

November 2009 - (Free Research)
This podcast explores the business benefits of upgrading to a flexible computing environment. Discover how you can help your customers transition to this environment by providing application virtualisation, profile virtualisation and centralised management tools. 
(PODCAST) READ ABSTRACT |

With New CRM Solution, Distributor Improves Productivity and Customer Satisfaction by Microsoft

April 2008 - (Free Research)
Noble Trade is a wholesale distributor of plumbing, heating, and industrial materials. The company lacked a comprehensive CRM tool that would allow employees to keep a close eye on business relationships. To address these challenges, managers selected Microsoft Dynamics™ CRM Online as the company's CRM solution. 
(CASE STUDY) READ ABSTRACT |

Driving Business Process Productivity by Tuning Your Customer-Centric Business Processes for Profit by Microsoft

September 2009 - (Free Research)
This webcast demonstrates how Microsoft Dynamics CRM can be used to capture and manage structured and unstructured sales and marketing customer data within a single, integrated system can help increase your organization's return on investment. 
(WEBCAST) READ ABSTRACT |

Portable Panic - The Evolution of USB Insecurity by Lumension

March 2009 - (Free Research)
As USB devices have evolved into useful storage media, they've also turned into a security nightmare for organizations. Read how to embrace this technology to aid in the reduction of operating costs and effectively protect data by enforcing removable device usage policies. 
(WHITE PAPER) READ ABSTRACT |

Oracle Account Security: Chapter from "HOWTO Secure and Audit Oracle 10g and 11g" by Guardium

November 2009 - (Free Research)
Read this chapter from "HOWTO Secure and Audit Oracle 10g and 11g" (CRC Press, 2009) and learn how to secure Oracle by checking for weak passwords, configuring failed login policies, preventing DoS attacks with resource limits, and auditing user profiles. 
(BOOK) READ ABSTRACT |

Transforming Customer Service into a Strategic Asset by Microsoft

February 2008 - (Free Research)
View this webcast to discover how Microsoft Dynamics CRM can help you transform customer service into a strategic business asset. 
(WEBCAST) READ ABSTRACT |

Winning in Today's Environment: Six Imperatives for the Chief Sales Officer by Oracle Corporation

October 2009 - (Free Research)
Download the Oracle CRM White Paper, "Winning in Today's Environment: Six Imperatives for the Chief Sales Officer," to learn how you can deploy several best practices to achieve unparalleled sales success in your organization. 
(WHITE PAPER) READ ABSTRACT |

Understanding and Managing Supply Chain Risk by SAP AG

January 2006 - (Free Research)
Download this white paper and explore new thinking on potential risk to global supply chains and how companies are adopting the statistical methods more commonly associated with finance and insurance. Learn how identifying and profiling risk variables, quantifying risk and using IT solutions can create higher resilience for supply chain management. 
(WHITE PAPER) READ ABSTRACT |

Targeted Interactive Advertising: A Killer Revenue App by Alcatel-Lucent

November 2009 - (Free Research)
Marcio Nespatti, Alcatel-Lucent, discusses the latest research on next generation advertising. 
(VIDEO) READ ABSTRACT |

Personalized content and Advertising: How it works by Alcatel-Lucent

November 2009 - (Free Research)
See how Alcatel-Lucent helps service providers turn subscribers into audiences, dramatically increasing the value of advertising and content offers while enhancing the consumer experience on the screen of their choice. 
(VIDEO) READ ABSTRACT |

The Flawed Vision of Customer Data Integration – How to Get it Right the First Time by Siperian, Inc.

September 2009 - (Free Research)
The initial goal of Customer Data Integration (CDI) was to create the most reliable customer data for the entire company. We now know that the golden opportunity for CDI lies within Master Data Management and the ability to uncover interactions and understand the relationships that companies have with their customers. 
(WHITE PAPER) READ ABSTRACT |

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