The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more. 

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This paper walks you through key strategies for implementing an effective lead follow-up and qualification process. 

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This podcast walks you through key strategies for implementing an effective lead follow-up and qualification process 

Learn application transformation strategies, such as legacy application modernization and exploiting mainframe alternatives, in this on demand virtual conference. Get innovated with Geoffrey Moore, best-selling author and managing director of TCG Advisors and Dale Vecchio, featured speaker from Gartner Research. 

This paper provides a survey of the practices and technology related to business process management (BPM). Basic concepts are explained, the transformational effect on the enterprise is examined, and the value that BPM can create is analyzed. The paper then presents a survey of the vast array of technology that is related to BPM. 

This new Quantum Leap Marketing white paper explores how to successfully market and sell services with Webinars so that you get maximum mileage out of your marketing budget. 

Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking. 

This Pocket E-Guide leads you through the compliance workflow process, including specifics on audit preparation. Get tips on when and what type of encryption is the right choice for your organization and find out how to avoid common encryption risks and tradeoffs. Read on to learn more. 

Read this transcript to learn how to get all the speed, flexibility and processing power of a custom-built data warehouse. 

View this Webcast and learn to get all the speed, flexibility and processing power of a custom-built data warehouse. 

Read this white paper to learn about Oracle’s comprehensive GRC platform and how leading enterprises are turning to Oracle’s new platform to meet the demands of increasingly challenging regulatory mandates while continuing to innovate and grow their business.