Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. 

Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads. 

This white paper examines how traditional CRM technologies, while valuable in helping organizations manage customers and revenues, have not really assisted the salesforce do their jobs. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

KnowledgeStorm and The Artemis Group conducted an in-depth analysis of 15,452 Web leads generated by KnowledgeStorm. The objective of this study was to identify characteristics of Web leads that maximize sales opportunities and to debunk myths around what makes a good sales lead. 

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This paper walks you through key strategies for implementing an effective lead follow-up and qualification process. 

In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves. 

This webcast explores methods and best practices for transforming your data center for optimum business alignment. Gain insight into the importance of an IT TCO Baseline and discover how to fund your transformation with the IT Cost Management Intelligence assessment. 

To gain greater business insight and transparency, organizations urgently require a new generation of business intelligence tools and applications that allows cross-enterprise, interenterprise and external data to be integrated and analyzed. 

This brief 10-minute web-based diagnostic tool will explore your experiences with Business Intelligence (BI) in order to generate a customized report designed to help you identify your top pain points and how to address them and see how your organization stacks-up against leading BI professionals. 

Learn how leading insurers use MarketTools® CustomerSat™ to gather and analyze feedback from customers to increase customer satisfaction, retain customers, and add to the bottom line. 

Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework. 

ECI's 1Net architecture helps service providers converge core Ethernet and DWDM networks for increased service flexibility while lowering operating and capital expenses. ECI's converged network not only addresses the needs of operators, but also sets a new standard for network efficiency and service quality. Read this whitepaper to find out more.