As social networking sites explode in popularity, the hype and interest continue to build. But sorting the fact from the hype can be a challenge. This paper discusses tangible ways that organizations can extract measurable business value from social networking by leveraging it in conjunction with Customer Relationship Management (CRM) solutions. 

This Internet service provider/portal operator of Globo, Brazil's largest media conglomerate, delivers the content Brazilian Web users want using PASW Statistics. 

Developments in alternative energy technology are creating solutions that provide network operators with the ability to reduce their energy costs and carbon footprint. Read this short whitepaper for more information about alternative energy sources that can make your wireless network more eco-friendly and save you money. 

When offered a list of Web 2.0 types of site, only 17% of global IT managers in large companies identified correctly that all of them would come under the banner of Web 2.0. Learn more about Web 2.0 in this report. 

This eBook explores how organizations can connect and nurture relationships with prospects and customers by effectively leveraging social media and real-time collaboration tools. 

Web 2.0. Collaborative computing. Social media. And now Social CRM. These terms are used interchangeably, and often, to describe the massive transformation taking place across organizations today. What strategies and tools do the newest CRM solutions provide to leverage this new reality? Read this white paper to learn more about Social CRM. 

This white paper was designed with the aim of revealing, understanding, analyzing, and presenting the predominant issues relating to the adoption of Web 2.0 technologies in the corporate environment. 

See how Alcatel-Lucent helps service providers turn subscribers into audiences, dramatically increasing the value of advertising and content offers while enhancing the consumer experience on the screen of their choice. 

Read this brief data sheet to learn how Trend Micro's Endpoint Security Platform delivers pervasive visibility and control, speeds time to protection, and increases management efficiency. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

Read this solution brief to discover the top ten web trends for 2009 and how they may affect your enterprise. 

Marcio Nespatti, Alcatel-Lucent, discusses the latest research on next generation advertising. 

Check out this white paper that discusses the findings of an IDC survey of over 600 IT organizations worldwide. The survey identifies issues confronting IT departments that are adopting service models and to better understand the status and priorities of key functions and processes that underlie successful implementation of IT service management.