This new case study explores how Citrix® GoToMeeting® Corporate with GoToWebinar® has transformed Business Fitness's sales and marketing efforts, enabling the company to significantly reduce costs, speed up the sales cycle and vastly improve nurturing efforts. 

MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization. 

This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign. 

This eBook explores how organizations can connect and nurture relationships with prospects and customers by effectively leveraging social media and real-time collaboration tools. 

This whitepaper presents a brief history of the evolution of video conferencing and introduces a new solution for video conferencing that provides high quality visual communication with low latency, point and click simplicity on portable personal devices, and low cost access that requires only a general purpose IP network. Read on to learn more. 

Delivering high-demand content to a large number of end-users that are spread out geographically can be a difficult task. Long distances between content and users can cause latency, jitter, and reductions in audio/video quality. Read this paper to find out if a cache-based content delivery network is appropriate for your network. 

In this paper, we're taking audio conferencing to an entirely new level. Built with Web-based administration and control, HiDef Corporate audio conferencing gives you crystal-clear audio plus the tools to extract maximum value from every call. 

This Wainhouse Research application brief explores the costs of audio conferencing – specifically whether organizations consider cost to be a problem and what they're doing to control it. 

This webcast takes a look at the bandwidth issues that inevitably come up with the use of voice and video conferencing over IP. It covers issues like voice quality metrics, tips and tricks for improving voice quality, and the similarities between managing video and voice content. Read on to learn more. 

According to a recent Nemertes study, a whopping 75% of companies polled indicate they're putting greater emphasis on video conferencing this year. This confirms our ever-growing trend towards the time- and cost-savings of video conferencing. To successfully deploy video conferencing services, avoid these eight common mistakes. 

Check out this webcast, which explains the uses of video in today's enterprise, discusses video delivery acceleration, reviews actual case studies, and offers resources for more information. 

As organizations look for ways to improve business outcomes while reducing costs and encouraging environmental sustainability, many are turning to software-based conferencing and collaboration solutions for audio and Web conferencing. This paper explains some benefits realized by companies who have deployed these unified communications solutions. 

This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis.