Data Quality: A Survival Guide For Marketing by SAP America Inc
June 02, 2009 - (Free Research)
Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.
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How to Maximize Revenue by Sending Targeted Promotions to Customers by Infor CRM
October 23, 2009 - (Free Research)
This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue.
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Business Technology Marketing Benchmarks 2007-2008 by KnowledgeStorm Webinars
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June 21, 2007 - (Free Research)
Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.
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New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides by KnowledgeStorm Webinars
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February 07, 2007 - (Free Research)
View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007.
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New Research: How to Improve Your B2B Email Marketing Results in 2007 by KnowledgeStorm Webinars
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January 04, 2007 - (Free Research)
Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free!
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Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars
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August 29, 2006 - (Free Research)
Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies.
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Connecting Through Content: Issue One by KnowledgeStorm, Inc
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March 2007 - (Free Research)
This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives.
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