Marcio Nespatti, Alcatel-Lucent, discusses the latest research on next generation advertising. 

See how Alcatel-Lucent helps service providers turn subscribers into audiences, dramatically increasing the value of advertising and content offers while enhancing the consumer experience on the screen of their choice. 

This paper makes that case that, just like email and telephony, web conferencing should be deployed as part of a regular enterprise-wide toolset. 

This E-Guide will help you develop plans and polices for video conferencing, ensuring you not only meet user demands and improve collaboration, but also deliver measureable ROI. 

CROSSMARK helps retailers reach their sales objectives. When a large retail chain issued a request for proposal to update its product demonstration program in six weeks, CROSSMARK had to find a partner and launch a joint venture company to persuade the potential client it could make the deadline. Learn how Microsoft solutions got the job done. 

IT executives no longer need to justify their use of Voice over IP—the technology works. It saves companies money, and it enables communication across global boundaries. As companies grow more global, and workers more virtual, employees must be able to communicate with co-workers, partners, customers and suppliers anytime, anywhere. 

As companies become more global and more virtual, executives are realizing the value of visual communications: Only by seeing the people they’re working with can employees truly collaborate as though they are in the same room, even if they’re continents apart. 

An intriguing triple-play is emerging - the combination of video communications, managed services and unified communications - to create a new approach to inter- and intra-company collaboration and operational excellence. 

View this on-demand Webinar to hear Ken Molay, president of Webinar Success, share tips to help you prepare and deliver Webinars that build enthusiasm among prospects, leading to easier sales communications and higher conversion percentages. 

Business Wire, a global market leader in commercial news distribution, adopted Citrix® GoToMeeting® with GoToWebinar® in order to enhance communication with clients, increase employee training and deliver added value to customers by providing top-notch educational Webinars. Download the case study to learn more. 

Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more. 

This new Quantum Leap Marketing white paper explores how to successfully market and sell services with Webinars so that you get maximum mileage out of your marketing budget. 

This e-book provides a roadmap for building a unified communications business case and offers practical strategies for implementing short-term projects with long-term payback, establishing metrics for ROI evaluation, and setting the stage for adoption of richer collaboration capabilities in the future.