Brand Management - Leveraging the Power of Integrated Marketing by SAP AG
February 01, 2008 - (Free Research)
The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
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How to Market and Sell Services with Webinars by Citrix Online
November 10, 2009 - (Free Research)
This webcast reveals strategies to create a winning webinar program. It offers proven tactics to get more leads and sales from your marketing budget.
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8 Steps To Optimizing Your Lead Nurturing Program by Citrix Online
November 18, 2009 - (Free Research)
During this webinar, Lead Generation Expert, Brian Carroll, will discuss how a multi-touch approach to lead nurturing can keep your prospects engaged through relevant content and timely conversations until leads are ready to talk to your sales team.
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Best Practices in Complex Equipment Manufacturing, Sales, and Service by SAP AG
January 23, 2009 - (Free Research)
This paper gives a brief overview of the SAP® solutions used by manufacturers of complex products and equipment to differentiate themselves from the competition through superior-value products and services against low-cost global providers.
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Best Practices of the Best-Run Sales Organizations by SAP AG
June 01, 2009 - (Free Research)
Leadership teams in today's strongest sales groups have discovered best practices to achieve exponential results. This SAP Executive Insight looks at leading-edge companies and examines how they excel in areas where most sales organizations struggle.
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Managing IT in a Downturn: Beyond Cost Cutting by SAP AG
November 01, 2008 - (Free Research)
Downturns give companies a chance to buck conventional wisdom and increase their IT investments. Targeted investments in many areas can generate efficiencies and revenue growth that surpass the savings from straight cost reductions.
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Intelligent Merchandising: Creating a Unique Shopping Experience, Part 2 by SAP AG
August 01, 2007 - (Free Research)
Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands.
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Intelligent Merchandising: Creating a Unique Shopping Experience, Part 3 by SAP AG
August 01, 2007 - (Free Research)
The amount of customer information available grows every day. Learn why it is critical for you to analyze and understand customer information in order to draw meaningful conclusions about consumer lifestyles, buying habits and shopping behaviors.
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Channel Sales Management: New Applications for High-Tech Vendors by SAP AG
January 23, 2009 - (Free Research)
Channel management is a pressing issue for high-tech manufacturers that sell through partners. IDC believes that companies that leverage channels partners should begin to integrate channel management into broader corporate infrastructure applications that include the supply chain and potentially PLM applications.
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It's All about the Salesperson: Taking Advantage of Web 2.0 by Oracle Corporation
September 2008 - (Free Research)
This paper examines the challenges salespeople face, the growing Web 2.0 trend in the enterprise, and the drivers for a new breed of social applications that complement traditional CRM systems to help sales users close more deals quickly.
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10 Quick Wins for Sales & Marketing by ZoomInfo
November 2009 - (Free Research)
In this e-book, we examine ten ways sales organizations can accelerate the progression from cold to close. From improving marketing results through pinpoint prospecting to making sure sales and marketing are on the same page, here are some tangible steps you can take to move faster from cold to close.
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Selling to the C-Level: How to Convince Company Leaders to Buy by ZoomInfo
November 2009 - (Free Research)
This paper examines how to conduct successful C-level sales calls and the psychological strategies and linguistic tactics that help you convince company leaders to buy. Read on to learn the five steps for conducting the successful C-level sales call.
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Find, Qualify, and Close More Business Faster With a Free Trial of ZoomInfo by ZoomInfo
May 2009 - (Free Research)
In today's economy, it is important to take every step you can to ensure sales effectiveness, which includes knowing who to contact and having accurate and helpful information about their company. You can get all this and more with this free trial of ZoomInfo.
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A Guide to the Value of Reliable Data in Retail Banking by DataFlux Corporation
November 2009 - (Free Research)
Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking.
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