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Emerging Media Series: The Influence of Podcasts on B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company) July 2006 - (Free Research) This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism.  (ANALYST REPORT) READ ABSTRACT |

Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars by Citrix Online December 2008 - (Free Research) Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.  (WHITE PAPER) READ ABSTRACT |

Security Awareness: Is User Education of Any Use at All? by ESET December 2008 - (Free Research) This paper examines arguments for and against security awareness training and education, approaches to integrating social approaches to security, and user-friendly approaches to teaching computer hygiene to mixed audiences.  (WHITE PAPER) READ ABSTRACT |

Define What's Valued Online - A Webcast Presented by KnowledgeStorm by KnowledgeStorm Webinars (E-mail this company) September 2005 - (Free Research) The CMO Council and KnowledgeStorm have partnered to explore the relationship between online technology researchers and IT vendors. Join KnowledgeStorm in this Webcast replay to learn what over 1,400 survey respondents said about online technology content usage and its influence on IT buying.  (WEBCAST) READ ABSTRACT |

Emerging Media Series:Listen How Podcasts Influence B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company) July 2006 - (Free Research) This podcast is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. Listen how podcasting can become your next hot marketing delivery mechanism.  (PODCAST) READ ABSTRACT |

Application Server Quality: Review Your Assumptions by JBoss, a Division of Red Hat April 2008 - (Free Research) Application development professionals have better platform options to choose from than they might think. In this Forrester Research report, you'll learn about factors you should consider as application platforms evolve, four criteria that application development professionals should examine when selecting application server products, and more...  (ANALYST REPORT) READ ABSTRACT |

Storage Magazine * Nov/Dec 2009: 5 Impact Technologies for 2010 and our Annual Salary Survey by SearchStorage.com November 2009 - (Free Research) The final 2009 issue of Storage Magazine Online features the 5 technologies that our editorial team and expert contributors predict will make the biggest impact in 2010. Plus, our annual Salary Survey shows how the economy is affecting the highly-specialized world of storage in IT.  (EZINE) READ ABSTRACT |

The Value Of A Comprehensive Integration Solution by Sterling Commerce March 2009 - (Free Research) In November 2008, Sterling Commerce commissioned Forrester Consulting to investigate the value of a comprehensive integration solution (CIS) that encompasses the bulk of the enterprise’s integration needs. Forrester also conducted an online survey of key IT roles in selected geographical locations. This paper discusses the results of these studies.  (WHITE PAPER) READ ABSTRACT |

Performance Under Pressure: The State of Enterprise Web Application Quality and Availability by Oracle Corporation July 2009 - (Free Research) Take a look at this important survey, which sought managers’ and professionals’ perspectives, both as external customers of e-business sites, as well as caretakers of their own online operations.  (WHITE PAPER) READ ABSTRACT |

Connecting Through Content: Issue One by KnowledgeStorm, Inc (E-mail this company) March 2007 - (Free Research) This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives.  (ANALYST REPORT) READ ABSTRACT |

Presentation Transcript: Enabling Total Spend Analysis in the Enterprise by TIBCO Spotfire Division December 2009 - (Free Research) In this transcript of the webcast, TIBCO Spotfire's John Callan will discuss how you can perform Total Spend Analysis to help drive supplier consolidation, contract compliance and identify maverick spend in a user-friendly, visual analysis environment.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

Enabling Total Spend Analysis in the Enterprise by TIBCO Spotfire Division November 2009 - (Free Research) Hear TIBCO Spotfire's John Callan discuss how you can perform total spend analysis, drive supplier consolidation, identify maverick spend in a user-friendly, visual analysis environment and address a range of KPI's.  (WEBCAST) READ ABSTRACT |

Podcast: Enabling Total Spend Analysis in the Enterprise by TIBCO Spotfire Division November 2009 - (Free Research) Hear TIBCO Spotfire's John Callan discuss how you can perform total spend analysis, drive supplier consolidation, identify maverick spend in a user-friendly, visual analysis environment and address a range of KPI's.  (PODCAST) READ ABSTRACT |

eBook: Building Effective Dashboards and Scorecards by Tableau Software October 2009 - (Free Research) In this eBook, learn advanced strategies for creating actionable, interactive and user-friendly dashboards that will help your organization track key performance indicators (KPIs).  (EBOOK) READ ABSTRACT |

Podcast--Connecting Through Content Issue One: How Technology Marketers Meet Buyers' Appetite For Content by KnowledgeStorm, Inc (E-mail this company) May 2007 - (Free Research) This report discusses content strategies and preferences from the unique perspectives of both the B2B technology buyers and marketers.  (PODCAST) READ ABSTRACT |

KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot by KnowledgeStorm, Inc (E-mail this company) May 2006 - (Free Research) Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies.  (WHITE PAPER) READ ABSTRACT |

Windows Server 2008 "Starter" GPOs by Global Knowledge December 2008 - (Free Research) An old Chinese proverb advises us to "preserve the old, but know the new." Microsoft's old template concept has been preserved in the Windows Server 2008 operating system, in the form of what Microsoft calls the starter GPO (Group Policy Object).  (WHITE PAPER) READ ABSTRACT |

Plastics Manufacturer Sets Higher Standards of Performance with Rapid ERP Implementation from IQMS by IQMS April 2009 - (Free Research) Read this case study to learn how IQMS's single source enterprise software solution EnterpriseIQ delivered significant results to a leading European plastics manufacturing company.  (CASE STUDY) READ ABSTRACT |

Podcast - The Fine Art of Lead Follow-up by KnowledgeStorm, Inc (E-mail this company) February 2006 - (Free Research) The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This podcast walks you through key strategies for implementing an effective lead follow-up and qualification process  (PODCAST) READ ABSTRACT |

KnowledgeNote: What Research Tells Us About Lead Management and Follow-Up by KnowledgeStorm, Inc (E-mail this company) May 2005 - (Free Research) The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This paper walks you through key strategies for implementing an effective lead follow-up and qualification process.  (WHITE PAPER) READ ABSTRACT |

Getting the Most From Your Marketing Events: The ROI of In-Person Seminars, Trade Shows, and Webinars by Citrix Online November 2009 - (Free Research) This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy.  (WHITE PAPER) READ ABSTRACT |

A Complete View Of The Enterprise: Linking Operational And Financial Planning In Global Organizations by SAP AG May 2008 - (Free Research) In February 2008, CFO Research Services, a unit of CFO Publishing and part of The Economist Group, began a research project with Business Objects, an SAP company, asking senior finance executives to give views on their priorities and challenges around integrating operational and financial planning processes.  (WHITE PAPER) READ ABSTRACT |

Customer Experience IQ Report by Vovici October 2009 - (Free Research) The Customer Experience IQ (CEIQ) report identifies the six secrets of highly effective customer experience programs that every company can use to create true customer loyalty. Read this paper to learn which customer experience programs that organizations have implemented are most effective at driving customer loyalty.  (WHITE PAPER) READ ABSTRACT |

WebFOCUS Operational Enterprise Business Intelligence by Information Builders Inc. (E-mail this company) WebFOCUS is a comprehensive and fully integrated enterprise business intelligence platform. It sets the standard for enterprise business intelligence by scaling to support every level of the global organization – executive, analytical, & operational – and make data available, accessible, and meaningful to every person or application that needs it.  (SOFTWARE PRODUCT)

KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot - Podcast by KnowledgeStorm, Inc (E-mail this company) July 2006 - (Free Research) Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why.  (PODCAST) READ ABSTRACT |

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