White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

This video highlights Dell's Host Integration Toolkit, VMware Edition that can help you automatically deploy XenDesktop across your organization. Check out this nine minute video now. 

The Microsoft Assessment and Planning (MAP) Toolkit is a powerful inventory, assessment, and reporting tool that can securely inventory small or large IT environments without requiring the installation of any agent software. This paper explains how to utilize it to "map" your infrastructure for Windows 7 and Server 2008. 

Midmarket organizations considering physical server upgrades must evaluate their environments, sift through offerings and integrate the servers with existing tools. This e-book will guide you through these complex efforts by covering three components: determining needs and requirements, understanding your options, and putting it all together. 

Virtualization management has evolved significantly as products mature and IT shops become more savvy. This expert buying guide explores third-party tools in five key areas of virtualization management. Gain insights on what you should consider, whether you're a first-time purchaser or looking to upgrade. 

This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism. 

As budgets stay tight and finance professionals become more involved in technology buying decisions, be better prepared to defend your business case through the use of financial metrics and Return on Investment (ROI) calculators. 

Nearly 95 percent of organisations buy, provide or both buy and provide outsourced services and functions, in which they face inherent risks created by new and unforeseen challenges. 

This chapter from this SearchDataBackup.com best practices backup guide walks you through the process of evaluating and purchasing backup products. This backup product buying guide lists the criteria involved in selecting backup products for each backup product category and offers product specifications that will help you compare products. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

This seven-page Buyer’s Guide to Cloud Computing by Computer Weekly journalists details the kinds of cloud offering that CIOs and senior IT professionals will need to take into account as they plan future outsourcing, hosting and application strategies. 

SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace.