Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free! 

Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation. 

Recent research by SiriusDecisions has shown that the average B2B organization actually utilizes only 6 % of the leads generated per year. If you're like many sales and marketing professionals, the time and money you will spend on online lead generation and management in 2004 will not yield the results you're looking for. 

This presentation document by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans. 

SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. 

Learn how your company can change from a lead generation business model to a dynamic lead development process in this joint Webcast from SiriusDecisions and KnowledgeStorm. 

This chapter explains how to test Exchange 2010 with native and third-party management tools and how best to protect your investment. 

While Agile development is designed to increase efficiency, it can also introduce risk as testing cycles get condensed and serious bugs can get overlooked. In this whitepaper, learn how Coverity can help you assure the quality, security and safety of your code in Agile or hybrid development environments. 

As more organizations adopt mobile applications, it has become apparent that functional testing for mobile apps presents a unique set of challenges that desktop and Web app testing methods cannot address. But how exactly can organizations adapt their functional testing to ensure high quality, secure mobile apps? Check out this webcast to find out. 

New application technologies, such as composite application architectures, cloud computing, and mobile platforms, and new software development methodologies, such as agile, make functional testing more challenging for the quality assurance (QA) organization. Read this paper to learn how to address the challenges of these new IT initiatives. 

This white paper reviews key mobile trends and analyzes how performance testers must change their testing methodologies to ensure they are accounting for the changes caused by mobile usage.