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Best Practices in the Call Center: A Customer Touch-Point Methodology by Oracle Corporation
January 26, 2009 - (Free Research)
One of the biggest dangers in establishing best practices for your contact center is to do so in isolation from your self-service stakeholders. Instead, all customer "touch-points" must be viewed as part of a continuum. Customer touch points include Web Self-Service, Interactive Voice Response, Contact Center Agents, and Face-to-Face transactions.
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What Technology Buyers Want You to Know About Online Content by KnowledgeStorm, Inc
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December 13, 2005 - (Free Research)
A new study, Define What's Valued Online, confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Learn about basic changes you can make to improve your online content.
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Emerging Media Series: Online Video, Social Networks and Wikis by KnowledgeStorm, Inc
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November 09, 2006 - (Free Research)
This report, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis.
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Podcast - What Technology Buyers Want You To Know About Online Content by KnowledgeStorm, Inc
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February 27, 2006 - (Free Research)
This podcast summarizes, Define What's Valued Online, a new study which confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Listen to this podcast to learn about basic changes you can make to improve your online content.
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Ensure Online Services are Secure and PCI Compliant: IT Processes that Keep Pace with Rapid Growth by Tripwire, Inc.
December 10, 2009 - (Free Research)
bwin Interactive Entertainment is an online gaming company that needed to quickly become PCI compliant, implement IT policies that would facilitate the company’s rapid growth, and generally ensure that their online offerings are all trustworthy, safe, and secure. Read this case study to learn how Tripwire solutions helped bwin meet all their needs.
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Online Training Case Study by SyberWorks, Inc.
December 2008 - (Free Research)
The operations division in a large multibillion-dollar service company had significant challenges training its franchisees to overcome these challenges the company purchased and installed the SyberWorks Training Center with a 250-seat license.
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B2B Lead Gen: Marketing ROI Performance & Evaluation Study by Citrix Online
December 2008 - (Free Research)
MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
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Connecting Through Content: Issue One by KnowledgeStorm, Inc
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March 2007 - (Free Research)
This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives.
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Web Lead Evaluation and Scoring Study by KnowledgeStorm, Inc
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April 2006 - (Free Research)
KnowledgeStorm and The Artemis Group conducted an in-depth analysis of 15,452 Web leads generated by KnowledgeStorm. The objective of this study was to identify characteristics of Web leads that maximize sales opportunities and to debunk myths around what makes a good sales lead.
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Case Study: Learning from GlaxoSmithKline's Cloud-Based Email Decision Process by Microsoft Corporation India Pvt Ltd
June 2009 - (Free Research)
GlaxoSmithKline is moving approximately 90,000 email users to Microsoft's Exchange Online, a cloud delivered service. The result is that GSK is able to optimize its messaging and collaboration platform to meet the full range of its end users' requirements - while saving on its ongoing costs.
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Podcast: Emerging Media Series II: Blogs and Real Simple Syndication Report by KnowledgeStorm, Inc
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September 2006 - (Free Research)
This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.
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KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot by KnowledgeStorm, Inc
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May 2006 - (Free Research)
Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies.
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Entraction Uses Device Reputation to Carry Out "Zero Tolerance" for Fraud by iovation, Inc.
June 2009 - (Free Research)
Entraction has no reservations about the effectiveness and efficiencies that are possible using device fingerprinting paired with device reputation; this is real data pulled from the user's computer, coupled with fact-based evidence of fraud from that computer's past. Read this case study to learn about how Entraction is fighting fraud.
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