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IT Marketing Executive Outlook - Key Tactics to Improve Your Marketing Results by KnowledgeStorm Webinars
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August 2005 - (Free Research)
This presentation document by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.
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IT Marketing Executive Outlook: Key Tactics to Improve Your Marketing Results by KnowledgeStorm Webinars
(E-mail this company)
August 2005 - (Free Research)
This Webcast, presented by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.
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Personalized content and Advertising: How it works by Alcatel-Lucent
November 2009 - (Free Research)
See how Alcatel-Lucent helps service providers turn subscribers into audiences, dramatically increasing the value of advertising and content offers while enhancing the consumer experience on the screen of their choice.
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Personalized content and Advertising by Alcatel-Lucent
November 2009 - (Free Research)
See how Alcatel-Lucent helps service providers turn subscribers into audiences, dramatically increasing the value of advertising and content offers while enhancing the consumer experience on the screen of their choice.
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Demo: Personalized content and Advertising by Alcatel-Lucent
November 2009 - (Free Research)
Charles Bahr of Alcatel-Lucent Multimedia Solutions Marketing and Christophe Senot of Bell Labs demonstrate the technologies that can be combined to create a personalized content and advertising experience across any screen.
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Brand Management - Leveraging the Power of Integrated Marketing by SAP AG
February 2008 - (Free Research)
The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
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KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot - Podcast by KnowledgeStorm, Inc
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July 2006 - (Free Research)
Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why.
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KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot by KnowledgeStorm, Inc
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May 2006 - (Free Research)
Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies.
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The Alcatel-Lucent Multi-screen Experience by Alcatel-Lucent
June 2009 - (Free Research)
This video demonstrates how our Multi-screen Experience enables the seamless movement of content and services across devices. It shows how with its unique ability to bring consumers more freedom and simplified consumption, multi-screen will create growth through a constructive intersection of content, advertising and communication industries.
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Podcast: Emerging Media Series II: Blogs and Real Simple Syndication Report by KnowledgeStorm, Inc
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September 2006 - (Free Research)
This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.
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What's NOT "Green" in the Data Center? by IBM
November 2009 - (Free Research)
Are the products you see advertised real, or is it mostly hype? Robert McFarlane, Principal Data Center and Financial Trading Floor Consultant, goes over the products and methods that aren’t as green as they'd like you to think and summarizes ways to extend the life of your data center.
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Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software
June 2008 - (Free Research)
We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
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SPSS Text Analysis for Surveys™ 3.0 - Specifications by SPSS Inc. Worldwide Headquarters
May 2009 - (Free Research)
Use SPSS Text Analysis for Surveys to categorize text responses whether you conduct surveys to support business, education, or government decisions, or for your academic research. No matter your field, you now have a way to combine your qualitative and quantitative analyses using a single advanced but easy-to-use desktop software program.
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SPSS Text Analysis for Surveys 3.0: Get the Most Out of Open-Ended Text Responses by SPSS Inc. Worldwide Headquarters
February 2009 - (Free Research)
Maximize survey research value with open text responses. If you've limited your surveys to close-ended questions due to the time and expense of reading and manually coding text responses, this session can be your organization's first step toward maximizing the value of your survey data.
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Expand Your Reach: Mastering Multi-Modal Survey Research by SPSS Inc. Worldwide Headquarters
April 2009 - (Free Research)
Whether it's in your call center, on the Web, or in-person, effective survey research requires proven practices that reach across the board. In this webcast, you learn how to cut the costs and improve the performance of your survey research efforts - regardless of where you reach your respondents or what language they speak.
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Turning Results into Rewards: Survey Analysis and Reporting by SPSS Inc. Worldwide Headquarters
February 2009 - (Free Research)
Please join Jane Hendricks, Product Marketing, and Gregory Crist, Sales Engineer, for this webcast focusing on survey analysis and reporting. See why delivering the right survey research results to the right person at the right time makes all the difference.
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IT Survey Results: Top Priorities Through 2010 by BMC Software, Inc
November 2009 - (Free Research)
What will be most important to IT organizations over the next 12 months? It's probably no surprise that cost control or reduction in spending is the key priority. This white paper looks at the near-term activities of the IT organizations surveyed by TechTarget, along with their constraints, issues, motivating factors, and strategies.
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Network Forensics Survey: Most Networks are Unprepared for Quick Response by Solera Networks
November 2009 - (Free Research)
More than 60% of large enterprises believe a significant network breach is likely within the next 3 years, yet most are not capable of effectively discovering the full scope of incidents. This survey details how management and staff within large organizations view the importance of being prepared to respond to network security incidents.
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PCI DSS Compliance Survey Results by Imperva
September 2009 - (Free Research)
The findings of this survey suggest that despite PCI DSS regulation companies are still struggling with data security. However, it also suggests that companies that take a strategic approach to PCI compliance go through fewer data breaches. Learn more about leveraging PCI to get a broader, more effective, and more cost efficient security program.
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