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Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars by Citrix Online December 01, 2008 - (Free Research) Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.  (WHITE PAPER) READ ABSTRACT |

Connecting Through Content: Issue One by KnowledgeStorm, Inc (E-mail this company) March 2007 - (Free Research) This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives.  (ANALYST REPORT) READ ABSTRACT |

Learning from BPM Leaders: Benefits, Prerequisites and the Impact of Successful BPM Initiatives by SAP AG June 2009 - (Free Research) The experiences of BPM leaders have created, for CIOs just beginning the implementation process, a road map to success: improved business and IT communication, an overall refresh of roles and responsibilities and greater process flexibility - those that do BPM right reap the ultimate reward of business innovation: competitive advantage.  (WHITE PAPER) READ ABSTRACT |

KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot by KnowledgeStorm, Inc (E-mail this company) May 2006 - (Free Research) Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies.  (WHITE PAPER) READ ABSTRACT |

Operational Excellence: The New Lever of Profitability and Competitive Advantage by SAP AG January 2009 - (Free Research) The paper provides valuable evidence about the benefits of achieving aligned operational excellence. In it you'll discover why companies that build and align their operational capabilities for strategic advantage earn a distinct execution premium in their business performance.  (WHITE PAPER) READ ABSTRACT |

State of the Data Integration Market by Oracle Corporation November 2008 - (Free Research) This white paper reviews the state of the market for data integration for 2008 and 2009. It defines data integration, discusses the trends in the data integration market, and provides lessons learned from real implementations.  (WHITE PAPER) READ ABSTRACT |

IT Survey Results: Top Priorities Through 2010 by BMC Software, Inc November 2009 - (Free Research) What will be most important to IT organizations over the next 12 months? It's probably no surprise that cost control or reduction in spending is the key priority. This white paper looks at the near-term activities of the IT organizations surveyed by TechTarget, along with their constraints, issues, motivating factors, and strategies.  (WHITE PAPER) READ ABSTRACT |

KnowledgeNote: What Research Tells Us About Lead Management and Follow-Up by KnowledgeStorm, Inc (E-mail this company) May 2005 - (Free Research) The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This paper walks you through key strategies for implementing an effective lead follow-up and qualification process.  (WHITE PAPER) READ ABSTRACT |

Assess Your Enterprise Agility by SAP AG November 2007 - (Free Research) Forrester reports that CEOs are beginning to recognize the need for their firms to become more agile in detecting and making the changes to strategy, operations, and products.  (ANALYST REPORT) READ ABSTRACT |

Saving At-Risk Customers and Revenue Through Survey Action Management by MarketTools, Inc. November 2009 - (Free Research) Read this white paper to understand what Survey Action Management is and how it can help your organization effectively address customer concerns, save at-risk customers, and build customer satisfaction and loyalty.  (WHITE PAPER) READ ABSTRACT |

How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) October 2006 - (Free Research) In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.  (ANALYST REPORT) READ ABSTRACT |

How White Papers Can Turbo-Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm.  (WEBCAST) READ ABSTRACT |

Business Intelligence: Putting Information to Work by SAP AG January 2009 - (Free Research) Business intelligence (BI) can be considered critical to the very existence of most organisations. The purpose of this research was to explore whether and how companies are using BI to improve their businesses; to identify the obstacles they encounter in its use; and predict how BI will evolve in the next ten years.  (WHITE PAPER) READ ABSTRACT |

There Is No Execution without Integration: MES Adoption Drives Performance by SAP AG September 2008 - (Free Research) Many manufacturers today are getting caught on the wrong side of a technology adoption wave that is quickly gaining momentum. This benchmark study is a roadmap for reducing overall manufacturing costs through the utilization of manufacturing technologies.  (WHITE PAPER) READ ABSTRACT |

Improve Operational Performance by Visualizing and Analyzing Relevant KPI and KPD Metrics: Support Continuous Improvement with Value Stream Management and Operational Intelligence by myDIALS Inc. November 2009 - (Free Research) This paper outlines the use of Key Performance Indicators (KPI metrics) together with associated Key Performance Drivers (KPD metrics) within the context of value stream management to support continuous operational performance improvement.  (WHITE PAPER) READ ABSTRACT |

Emerging Media Series: How Blogs and Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.  (ANALYST REPORT) READ ABSTRACT |

Eight Questions to Ask When Considering an All-in-One Data Protection Solution by i365, A Seagate Company November 2009 - (Free Research) Many administrators who oversee their organization’s backup and recovery are considering an all-in-one data protection (DP) solution. There are eight things to consider before you make your decision on which solution to purchase and this white paper explains them.  (WHITE PAPER) READ ABSTRACT |

The Fine Art of Lead Management and Follow-Up: What Research Shows About Lead Qualification and Nurturing by KnowledgeStorm, Inc (E-mail this company) May 2006 - (Free Research) The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices.  (WHITE PAPER) READ ABSTRACT |

2009 Annual Study: U.S. Enterprise Encryption Trends by PGP Corporation September 2009 - (Free Research) Check out this study, which analyzes survey results from 997 U.S. business and IT managers about their current and future needs, motivations, uses, budgets, and strategies for enterprise data protection.  (ANALYST REPORT) READ ABSTRACT |

Podcast--Connecting Through Content Issue One: How Technology Marketers Meet Buyers' Appetite For Content by KnowledgeStorm, Inc (E-mail this company) May 2007 - (Free Research) This report discusses content strategies and preferences from the unique perspectives of both the B2B technology buyers and marketers.  (PODCAST) READ ABSTRACT |

The Importance of Measuring ROI: The Indicator of Business and IT Performance by SAP AG December 2008 - (Free Research) A disciplined IT performance measurement program is critical not only for business growth but also for economic viability. This paper provides a framework for a Return on IT (ROIT™) methodology and discusses how to deploy it within a company's business processes.  (WHITE PAPER) READ ABSTRACT |

BPM Technology Taxonomy: A Guided Tour to the Application of BPM by SAP AG March 2009 - (Free Research) This paper provides a survey of the practices and technology related to business process management (BPM). Basic concepts are explained, the transformational effect on the enterprise is examined, and the value that BPM can create is analyzed. The paper then presents a survey of the vast array of technology that is related to BPM.  (WHITE PAPER) READ ABSTRACT |

SAP NETWEAVER BPM - Industry Trend Reports by SAP AG January 2009 - (Free Research) Business process management provides a new management discipline, a new suite of software technologies and tools, and a new IT implementation style based on concrete links between strategy and execution. This white paper explains SAP's place in the BPM landscape and describes its new offering in that arena, NetWeaver BPM.  (WHITE PAPER) READ ABSTRACT |

Improving Sales Productivity: An Opportunity for Sales and IT Leadership by Microsoft April 2008 - (Free Research) The main focus of this white paper is about revealing key factors in sales rep productivity, including what helps improve their efficiency (increasing selling time) and effectiveness (getting better results from the available selling time). Both are important and require strong leadership and teamwork between the sales and IT departments.  (WHITE PAPER) READ ABSTRACT |

KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot - Podcast by KnowledgeStorm, Inc (E-mail this company) July 2006 - (Free Research) Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why.  (PODCAST) READ ABSTRACT |

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