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Avatars Proven to Increase Advertising Effectiveness by Humanity Interactive September 30, 2009 - (Free Research) Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.  (CASE STUDY) READ ABSTRACT |

Web Lead Evaluation and Scoring Study by KnowledgeStorm, Inc (E-mail this company) April 06, 2006 - (Free Research) KnowledgeStorm and The Artemis Group conducted an in-depth analysis of 15,452 Web leads generated by KnowledgeStorm. The objective of this study was to identify characteristics of Web leads that maximize sales opportunities and to debunk myths around what makes a good sales lead.  (WHITE PAPER) READ ABSTRACT |

Emerging Media Series:Listen How Podcasts Influence B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company) July 2006 - (Free Research) This podcast is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. Listen how podcasting can become your next hot marketing delivery mechanism.  (PODCAST) READ ABSTRACT |

Emerging Media Series: The Influence of Podcasts on B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company) July 2006 - (Free Research) This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism.  (ANALYST REPORT) READ ABSTRACT |

Define What's Valued Online - A Webcast Presented by KnowledgeStorm by KnowledgeStorm Webinars (E-mail this company) September 2005 - (Free Research) The CMO Council and KnowledgeStorm have partnered to explore the relationship between online technology researchers and IT vendors. Join KnowledgeStorm in this Webcast replay to learn what over 1,400 survey respondents said about online technology content usage and its influence on IT buying.  (WEBCAST) READ ABSTRACT |

Measuring and Improving Customer Satisfaction in the Insurance Industry by MarketTools, Inc. November 2009 - (Free Research) Learn how leading insurers use MarketTools® CustomerSat™ to gather and analyze feedback from customers to increase customer satisfaction, retain customers, and add to the bottom line.  (ANALYST BRIEF) READ ABSTRACT |

Using Total Cost of Ownership to Determine Optimal PC Refresh Lifecycles by Dell, Inc. and Intel May 2009 - (Free Research) Wipro analysts gathered information from 106 IT organizations in North America, Great Britain, and Germany in March 2009. This whitepaper explores contributing factors that determine the optimal refresh rate for laptop and desktop PCs, using examples from the firms that participated in the survey.  (WHITE PAPER) READ ABSTRACT |

Advanced Reporting for Salesforce by SAP BusinessObjects October 2009 - (Free Research) As a salesforce.com customer, you understand gathering data is only the first step towards success. Reports from Salesforce still require a lot of hands-on manipulation to get to the level of insight you and your executives need to make effective decisions.  (WEBCAST) READ ABSTRACT |

Introduction to Requirements - The Critical Details That Make or Break a Project by Global Knowledge December 2008 - (Free Research) This whitepaper will discuss the various kinds of information technology requirements, their importance, the different requirement types, the concept of requirements engineering and the process for gathering requirements.  (WHITE PAPER) READ ABSTRACT |

Open Source in the Next Computing Wave by Red Hat January 2009 - (Free Research) The current economic climate is forcing more systematic thinking about costs in general, including those associated with overall complexity and the security and resiliency of large distributed infrastructures. These trends intersect in powerful ways; a new wave of computing is gathering momentum as a result. And open source is playing a major role.  (WHITE PAPER) READ ABSTRACT |

Process-driven Business Intelligence: Building Smarter Business Processes by Information Builders November 2006 - (Free Research) The concept of BAM revolved around the notion that data could be gathered at critical points and information produced that could give businesses the ability to make better decisions on a near-real-time basis.  (WHITE PAPER) READ ABSTRACT |

Measuring Return on Investment of Real-time Feedback Analytics by MarketTools, Inc. November 2009 - (Free Research) This white paper demonstrates how Real-time Feedback Analytics (RFA) has very high ROIs, even under conservative estimates, both in absolute terms and relative to the many productivity investments.  (WHITE PAPER) READ ABSTRACT |

Webinar: Virtualization and the Future of the Network by Infoblox September 2009 - (Free Research) Virtualization has kicked off an incredible level of interest and yet most network pros have not been involved in the proliferation of virtualization and don’t fully grasp the network opportunity for unleashing the power of virtualization. Watch this webinar to learn about the dynamics of virtualization and the critical importance of the network.  (WEBCAST) READ ABSTRACT |

Improving Confidence by Increasing Understanding in Information by IBM May 2009 - (Free Research) Building greater confidence in your underlying data is easier said than done. The typical organization is home to a wide variety of fragmented data sources. Organizations with a baseline of data management maturity will get better value from their BI investments. They are also more likely to outperform organizations less mature in data management.  (WHITE PAPER) READ ABSTRACT |

Demo: IBM Cognos TM1 MidMarket Edition Online Demo by IBM November 2009 - (Free Research) Simplify your key financial processes with Cognos.  (PRODUCT DEMO) READ ABSTRACT |

The Friendly Face of IT: User-friendly IT Management by Numara Software January 2009 - (Free Research) This webinar and service catalog demo will show you how Numara FootPrints Service Catalog will help your organization quickly provide an attractive menu of services tailored to your customers while providing transparency of service costs.  (WEBCAST) READ ABSTRACT |

Using Encrypting File System to Protect Microsoft Dynamics CRM Data on a V3c Client Running Windows XP Professional by Microsoft June 2007 - (Free Research) This white paper explains how to use Encrypting File System (EFS), a feature that is provided by default in the Windows® operating system, to protect data in Microsoft Dynamics CRM clients for Outlook Compatibility Update running on Windows XP Professional Service Pack 2 (SP2).  (WHITE PAPER) READ ABSTRACT |

eBook: Building Effective Dashboards and Scorecards by Tableau Software October 2009 - (Free Research) In this eBook, learn advanced strategies for creating actionable, interactive and user-friendly dashboards that will help your organization track key performance indicators (KPIs).  (EBOOK) READ ABSTRACT |

Using enterprise architecture to develop a blueprint for improving your energy efficiency and reducing your carbon footprint by IBM December 2008 - (Free Research) This whitepaper is about enterprise architecture as it pertains to finding and maximizing the business value in greener operations. Higher energy efficiency and a smaller carbon footprint are obvious areas of interest for any business, but how do you balance these goals with productivity, customer service, and all your other business concerns?  (WHITE PAPER) READ ABSTRACT |

How to Maximize Revenue by Sending Targeted Promotions to Customers by Infor CRM October 2009 - (Free Research) This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue.  (WHITE PAPER) READ ABSTRACT |

Just Enough Early Architecture to Guide Development by TheServerSide.com October 2009 - (Free Research) This session is designed to help you capture the best architecture/technical solutions and ensure that they are repeated by all developers.  (VIDEO) READ ABSTRACT |

Optimize Customer Experience to Achieve Competitive Advantage by Wipro Technologies October 2009 - (Free Research) Outsourcing Center and Wipro performed a survey that aimed to gauge how banking institutions are doing with their customer experience initiatives. While not a complete picture of how these financial institutions are progressing with their customer experience efforts, survey results point to some general trends and beliefs in this important area.  (WHITE PAPER) READ ABSTRACT |

7 Ways to Inspire Customer Loyalty with Voice of the Customer (VOC) Initiatives by Vovici October 2009 - (Free Research) In the most challenging economic environment in generations, organizations are more focused than ever on retaining customers and maintaining existing revenue. Many businesses have put significant resources into implementing CEM and VOC programs. Read on to learn seven ways to inspire customer loyalty using these VOC initiatives.  (WHITE PAPER) READ ABSTRACT |

Reducing the Cost of Achieving PCI Compliance with Lumension® Compliance and IT Risk Management by Lumension October 2009 - (Free Research) This whitepaper will examine PCI DSS and explain how Lumension® Compliance and IT Risk Management can help organizations reduce the cost of addressing compliance.  (WHITE PAPER) READ ABSTRACT |

The Five Keys to Organic Growth: How to Drive Profitable Relationships with Predictive Analytics by SPSS Inc. Worldwide Headquarters February 2009 - (Free Research) This paper makes the case for using predictive analytics to drive organic growth, and gives two different methods for measuring financial return.  (WHITE PAPER) READ ABSTRACT |

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