Juniper Research defines a mobile ticketing user as “someone who stores a ticket on their mobile phone for later redemption” at the point of travel, the music venue, the cinema etc. 

Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free! 

Email is the dominant mode of enterprise communication, so even a brief outage can have a serious impact on customer relationships and, most importantly, revenue streams. Take a look at this expert resource for a detailed analysis of the challenges facing email continuity. 

Read this case study to learn how BancVue utilized Sugar Professional to optimize their customer’s business models and extend the base model contract module for improved contract management. Continue reading to learn how BancVue is winning the war against the big banks with the help of Sugar Professional. 

This nine-page Buyer's Guide to Customer Relationsip Management (CRM) analyses the factors CIOs and senior IT professionals will need to consider as they plan their CRM strategies. 

This e-book explains the five most common levels of engagement you can achieve by embedding business intelligence (BI). 

This podcast reaveals how employing a data warehousing and analytical appliance can provide the speed and functionality to enable CIOs and their teams to create value from big data. 

Increasing numbers of companies are evaluating a two-tier enterprise resource planning (ERP) strategy; running separate lower-cost regional solutions for small-tomidsize subsidiaries, despite, in many cases, already rolling out a global ERP system. 

Like many organisations, data at Bromford Group falls into two distinct groups. On one side is a Microsoft SQL database that tracks customer relationship management, records of tenants and properties. On the other side is all of the data that runs the business itself: Microsoft Exchange, corporate files, and network drives crammed with documents. 

European consumers' growing use digital channels as part of their shopping experience is driving retailers’ focus on delivering efficient online, cross-border operations in Europe, this research report from Accenture reveals. 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written.