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Gartner: Social, mobile and analytics to push CRM through 2015 by Infor CRM February 07, 2012 - (Free Research) This tip guide from SearchCRM.com shares Gartner's expert insights on the fragmented social customer relationship management (CRM) market and how it will continue to evolve in the next three years.  (EGUIDE) READ ABSTRACT |

Station Casinos uses workload automation solution to deliver smoother audits and increase customer loyalty by Cisco Systems, Inc. January 20, 2012 - (Free Research) In this brief white paper, Jeff Martin, Station Casinos’ director of business intelligence (BI), provides specific examples of the types of problems that the company wanted to solve, and offers insight into the specific job scheduling solution it selected to overcome its challenges.  (WHITE PAPER) READ ABSTRACT |

How to retain customer loyalty in the competitive retail market by Infor CRM January 16, 2012 - (Free Research) Read this now to learn how single-view software could enhance your customer relationship interactions with more insightful data.  (WHITE PAPER) READ ABSTRACT |

Best in Class Marketers Drive Enhanced Customer Loyalty by SAP America, Inc. September 02, 2010 - (Free Research) This paper will explore how top-performing companies are capturing, integrating, managing, measuring and acting on valuable customer data throughout the entire customer lifecycle, in order to maximize customer loyalty and achieve Best-in-Class bottom-line results.  (ANALYST REPORT) READ ABSTRACT |

Six Success Factors for Building a Best-Run Marketing Organization by SAP America, Inc. October 18, 2010 - (Free Research) This paper discusses six success factors that will enable your marketing organization to overcome the challenges to reaching growth and profitability objectives. Continue reading to learn more about these six success factors and more.  (WHITE PAPER) READ ABSTRACT |

Address all your CRM needs with one system by Infor CRM December 19, 2011 - (Free Research) Read this paper to learn about a business-specific solution that is designed with forward-thinking brands in mind. With all industries considered and all accepts of selling considered from sales to customer relationship management, this new system may fit all of your needs.  (WHITE PAPER) READ ABSTRACT |

Utilize analytics to drive customer satisfaction and retention by Infor CRM December 16, 2011 - (Free Research) Watch this webcast to discover how you can increase your online marketing efforts with next-gen customer relationship management (CRM) tools that will significantly improve customer satisfaction as well as increase the return rate of customers.  (WEBCAST) READ ABSTRACT |

Provide an Unparalleled Customer Experience with Infor CRM Epiphany Outbound Marketing by Infor CRM January 20, 2012 - (Free Research) This brief video demo details an analytics dashboard that seamlessly pulls together analytics for campaign marketing lists. Watch this now to see how easy it is to use this dashboard for improving your marketing campaigns.  (VIDEO) READ ABSTRACT |

E-Guide: Key Strategies for Improving Customer Service in a Down Economy by Citrix Online Go To Meeting January 12, 2012 - (Free Research) Read this e-guide and explore key techniques for using Web 2.0 technologies to improve your customer service, marketing and sales efforts. Discover a sound customer service strategy for your organization, as well as two types of online customer service initiatives.  (EGUIDE) READ ABSTRACT |

Customer Data Management- Breaking down data silos for improved business outcomes by Equifax December 07, 2011 - (Free Research) This paper reviews the current problems with data silos and how customer data management services can help companies create a consolidated view of their customers and ultimately increase their revenues.  (WHITE PAPER) READ ABSTRACT |

Gartner predictions around Social CRM by Infor CRM February 08, 2012 - (Free Research) This tip e-guide from SearchCRM.com features insight from Gartner's 2011 Magic Quadrant for social customer relationship management (CRM). Read this now to learn what challenges are cropping up in CRM, how social media is affecting CRM strategies and what the future of social CRM looks like.  (EGUIDE) READ ABSTRACT |

TouchPoints TV: Rochelle Schard, Infor by Infor WFM Workbrain February 06, 2012 - (Free Research) In a special interview with TouchPoints TV, Rochelle Schard, Director of Marketing for Infor, shared her first impressions of the NRF's BIG Show. Watch this videocast now to get an insider’s look at the conference and Infor’s latest tools and tactics for workforce management (WFM).  (VIDEOCAST) READ ABSTRACT |

Smarter Commerce Manufacturing Interactive Guide by IBM January 30, 2012 - (Free Research) Smarter commerce is designed to help companies better integrate and more effectively manage their value chains. It aligns the buy, market, sell and service processes in a way that puts the customer at the center of decisions and actions, which can lead to greater customer loyalty, revenue and profit margin growth.  (VIRTUAL SEMINAR) READ ABSTRACT |

Business Analytics Clients Build a Smarter Planet by IBM November 18, 2011 - (Free Research) This brief video shoes how predictive analytics benefits Arvato Services, Yamaha Motor Europe, Banco Itau Argentina, Avis Europe and other organizations. For example, Avis Europe uses IBM predictive analytics to drive highly personalized e-mail campaigns based on detailed customer profiles.  (VIDEO)

B2B Benchmark Assessment for B2B Services Sector by IBM January 30, 2012 - (Free Research) Take the time now and find out how your organization's sales processes to configure, price and quote complex business-to-business (B2B) offers ranks against the market leaders in the B2B services, communications, software, IT services and B2B advertising sectors.  (ASSESSMENT TOOL) READ ABSTRACT |

Gain competitive advantage by using Customer Experience Management Solutions to extend brand value by Tealeaf December 22, 2011 - (Free Research) In this podcast, industry expert Rebecca Wettemann discusses how companies can balance customer experiences and brand promotion without creating conflict.  (PODCAST) READ ABSTRACT |

Increasing Marketing Campaign Profitability with Predictive Analytics by IBM February 20, 2011 - (Free Research) This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.  (WHITE PAPER) READ ABSTRACT |

Enhancing the Customer Experience with Loyalty Management by SAP America, Inc. April 27, 2009 - (Free Research) By implementing loyalty programs that are integrated across sales, service, and marketing - across all channels of interaction - a firm can greatly enhance the customer experience, increase customer retention, and foster development of a community of people who serve as advocates for the business.  (WHITE PAPER) READ ABSTRACT |

How to Enhance Customer Interactions by Infor CRM December 19, 2011 - (Free Research) This white paper details tactics for improving your customer interaction efforts for more successful business.  (WHITE PAPER) READ ABSTRACT |

Cincinnati Zoo improves customer experience and enhances performance by IBM January 24, 2012 - (Free Research) Learn how one of the world's top-rated zoo uses analytics to create a more satisfying customer experience – while cutting marketing costs, increasing new visits, boosting concession revenues and much more.  (WHITE PAPER) READ ABSTRACT |

Drive Lifetime Customer Loyalty with Infor CRM Epiphany Interaction Advisor by Infor CRM January 20, 2012 - (Free Research) Watch this video demo to learn about Infor CRM Epiphany Interaction Advisor, an all-in-one customer interaction system that provides you with valuable customer insight for enhanced interactions and increased customer loyalty.  (VIDEO) READ ABSTRACT |

A realist's guide to building bottom line revenue and customer loyalty with social CRM by SugarCRM Inc. October 17, 2011 - (Free Research) Is social CRM just hype or is it really worth your business's time? Read this eBook from SearchCRM.com for expert advice.  (EBOOK) READ ABSTRACT |

Video: Customer Lifetime Value for IT by IBM January 17, 2012 - (Free Research) With technology underpinning much of the customer experience, IT and marketing must adopt new technologies to innovate and grow revenues. Watch this videocast now to learn how IBM SPSS Predictive Analytics enables marketers while reducing the burden on IT.  (VIDEOCAST) READ ABSTRACT |

Demo: IBM SPSS Customer Analytics Overview by IBM January 17, 2012 - (Free Research) Predictive analytics gives you the insights you need to create more effective, persuasive and profitable marketing and sales efforts to improve customer loyalty. Watch this short videocast to learn how IBM SPSS helps harness the power of information so you can make the most out of every customer relationship.  (VIDEOCAST) READ ABSTRACT |

CRM Sheds Light on Tommy Bahama Customers by Infor CRM January 16, 2012 - (Free Research) Read this brief article to discover how this growing retail chain of "island fashion" utilizes their loyal customers and their information to keep their business going through the recession and beyond.  (WHITE PAPER) READ ABSTRACT |

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