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Service. Smarter. Thriving in the age of the empowered customer by IBM January 30, 2012 - (Free Research) In this white paper, learn all about IBM's smarter commerce approach, which considers the entirety of the business-to-business (B2B) and business-to-consumer (B2C) experience. Read on and gain insight into how you can separate yourself from the competition by offering outstanding customer care in the days, months and even years after a sale.  (WHITE PAPER) READ ABSTRACT |

Sell. Smarter. Thriving in the age of the empowered customer by IBM January 30, 2012 - (Free Research) Read this brief white paper and learn about some smarter commerce technologies available from IBM, including cross-channel selling, distributed order management, customer integration and collaboration and much more! You also will gain insight into different supply chain management platforms that IBM has to offer.  (WHITE PAPER) READ ABSTRACT |

IBM solutions that offer real-time customer insights, integrate applications and build brand loyalty by IBM January 17, 2012 - (Free Research) Want to know how the most successful companies deliver exceptional customer value? Do you know the best practices for using customer analytics? This e-book answers these questions and a lot more about winning trends and practices in customer relationship management (CRM).  (EBOOK) READ ABSTRACT |

Cognos Business Intelligence for Report Authors by IBM January 24, 2012 - (Free Research) Utilize a complete set of enterprise reports that are easy to build, maintain, secure and deploy, all delivered in a collaborative authoring environment and based on the fundamental principle of "author once — consume anywhere."  (VIRTUAL SEMINAR) READ ABSTRACT |

Managing the customer experience across channels -- a manager's guide by Oracle Corporation May 06, 2011 - (Free Research) This eBook explores optimizing and analyzing data collected from each channel and how to apply the findings to a customer experience management (CEM) strategy.  (WHITE PAPER) READ ABSTRACT |

Reinventing the Web Channel to Maximize B2B Sales and Customer Satisfaction by Oracle Corporation April 26, 2011 - (Free Research) As e-commerce continues to grow, customer expectations for B2B e-commerce are changing rapidly. Business to business (B2B) companies that wish to grow and become more profitable are realizing that the old ways of doing business are insufficient and are investing in e-commerce platforms.  (WHITE PAPER) READ ABSTRACT |

Commerce Anywhere: A Business and Technology Strategy to Maximize Cross-Channel Commerce Growth by Oracle Corporation April 26, 2011 - (Free Research) E-commerce has gone from fringe to foundation. Now, businesses must tailor their customer serivce approach to the more complex "anytime, anywhere" customer with mobile device in hand. This white paper from Oracle details the "commerce anywhere" approach.  (WHITE PAPER) READ ABSTRACT |

Smarter Commerce for Consumer Electronics White Paper by IBM January 30, 2012 - (Free Research) When we talk about the world becoming increasingly interconnected, instrumented and intelligent, the most ubiquitous example is the smartphone. It collects and disseminates data while its users are at home and on the go, serving up just as much socially driven info as static, always-there web content. This white paper outlines smarter commerce.  (WHITE PAPER) READ ABSTRACT |

Smarter Commerce Manufacturing Interactive Guide by IBM January 30, 2012 - (Free Research) Smarter commerce is designed to help companies better integrate and more effectively manage their value chains. It aligns the buy, market, sell and service processes in a way that puts the customer at the center of decisions and actions, which can lead to greater customer loyalty, revenue and profit margin growth.  (VIRTUAL SEMINAR) READ ABSTRACT |

B2B Benchmark Assessment for B2B Services Sector by IBM January 30, 2012 - (Free Research) Take the time now and find out how your organization's sales processes to configure, price and quote complex business-to-business (B2B) offers ranks against the market leaders in the B2B services, communications, software, IT services and B2B advertising sectors.  (ASSESSMENT TOOL) READ ABSTRACT |

Mass Customization for Communications Service Providers Podcast by IBM January 30, 2012 - (Free Research) Join author David J. Gardner for a podcast that explains the key to making mass customization more efficient. Using examples of cable service providers and McDonald’s, clients will see how they can tune their infrastructure to make exceptions less exceptional and keep profitability on track.  (PODCAST) READ ABSTRACT |

Business Analytics Clients Build a Smarter Planet by IBM November 18, 2011 - (Free Research) This brief video shoes how predictive analytics benefits Arvato Services, Yamaha Motor Europe, Banco Itau Argentina, Avis Europe and other organizations. For example, Avis Europe uses IBM predictive analytics to drive highly personalized e-mail campaigns based on detailed customer profiles.  (VIDEO)

The Customer Intimacy Imperative by IBM November 18, 2010 - (Free Research) Business success today requires a new depth of customer insight. Learn how the right blend of customer-centric strategies and advance analytic tools can help your business achieve a competitive advantage. Read this white paper to realize the full potential of your customer relationships.  (WHITE PAPER) READ ABSTRACT |

Customer Analytics Pay Off by IBM January 24, 2012 - (Free Research) Read this white paper to learn four stages of organizational capabilities and associated customer analytics strategies to help gain deeper customer insight.  (WHITE PAPER) READ ABSTRACT |

Cincinnati Zoo improves customer experience and enhances performance by IBM January 24, 2012 - (Free Research) Learn how one of the world's top-rated zoo uses analytics to create a more satisfying customer experience – while cutting marketing costs, increasing new visits, boosting concession revenues and much more.  (WHITE PAPER) READ ABSTRACT |

CRM Thought Leadership booklet by IBM January 17, 2012 - (Free Research) With instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers’ terms.  (WHITE PAPER) READ ABSTRACT |

Video: Customer Lifetime Value for IT by IBM January 17, 2012 - (Free Research) With technology underpinning much of the customer experience, IT and marketing must adopt new technologies to innovate and grow revenues. Watch this videocast now to learn how IBM SPSS Predictive Analytics enables marketers while reducing the burden on IT.  (VIDEOCAST) READ ABSTRACT |

Demo: IBM SPSS Customer Analytics Overview by IBM January 17, 2012 - (Free Research) Predictive analytics gives you the insights you need to create more effective, persuasive and profitable marketing and sales efforts to improve customer loyalty. Watch this short videocast to learn how IBM SPSS helps harness the power of information so you can make the most out of every customer relationship.  (VIDEOCAST) READ ABSTRACT |

Video: LotusLive Suite by IBM January 17, 2012 - (Free Research) Watch this videocast to learn how IBM LotusLive provides a secure, robust and integrated communication environment to help you manage email, projects, remote teams and global clients. Take advantage of these collaborative tools so your employees can be more productive — regardless of device or geographic location.  (VIDEOCAST) READ ABSTRACT |

Executive Brief Smarter Commerce is redefining value chain visibility by IBM November 17, 2011 - (Free Research) Putting the customer at the center of your operations is not a new idea, but truly operationalizing this strategy can be challenging. Read this paper to find out how to improve collaboration and visibility for your customers and partners and deliver consistent and predictable outcomes by synchronizing your entire value chain.  (WHITE PAPER) READ ABSTRACT |

Assessment Customer Value Strategy Accelerator by IBM November 17, 2011 - (Free Research) This report can help companies rapidly understand the set of new possibilities created by digital transformation, prioritize the value propositions of business models and focus on those with the highest potential, and define the business capabilities and key tasks required to move forward on the smarter commerce path.  (WHITE PAPER) READ ABSTRACT |

Assessment Cross-Channel Experience Assessment by IBM November 17, 2011 - (Free Research) This paper offers information on rapidly developing a cross-channel strategy that reflects current customer trends and priorities, assesses a company’s Channel Capability Maturity, and helps to determine optimal future maturity needed to support the channel strategy.  (WHITE PAPER) READ ABSTRACT |

Five Predictive Imperatives for Maximizing Customer Value by IBM February 20, 2011 - (Free Research) This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.  (WHITE PAPER) READ ABSTRACT |

Five Steps to Improving Business Performance through Customer Intimacy by IBM November 18, 2010 - (Free Research) Business success today requires a new depth of customer insight. Read this white paper to learn five practical steps your companies can take to achieve customer intimacy and, by doing so, achieve breakaway performance.  (WHITE PAPER) READ ABSTRACT |

Optimizing Web-to-Mainframe Performance of Critical Business Services by IBM June 2008 - (Free Research) Sign up today for this valuable webcast to learn how integrated Web-to-mainframe performance management can help you achieve higher levels of availability, performance and customer success rates.  (WEBCAST) READ ABSTRACT |

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