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Selling Through A Slump: An Industry-by-Industry Playbook to Help You Prepare for the Recovery by Oracle Corporation June 10, 2009 - (Free Research) Selling in today's economy is tough. And simply doing more of the same is not the way to survive, much less thrive, in today's economy. There are important dos and don'ts in times like these. This eBook is your industry-specific roadmap out of the economic slump.  (EBOOK) READ ABSTRACT |

Improving Sales Productivity: An Opportunity for Sales and IT Leadership by Microsoft April 01, 2008 - (Free Research) The main focus of this white paper is about revealing key factors in sales rep productivity, including what helps improve their efficiency (increasing selling time) and effectiveness (getting better results from the available selling time). Both are important and require strong leadership and teamwork between the sales and IT departments.  (WHITE PAPER) READ ABSTRACT |

The Importance of Measuring ROI: The Indicator of Business and IT Performance by SAP AG December 29, 2008 - (Free Research) A disciplined IT performance measurement program is critical not only for business growth but also for economic viability. This paper provides a framework for a Return on IT (ROIT™) methodology and discusses how to deploy it within a company's business processes.  (WHITE PAPER) READ ABSTRACT |

Application Transformation: Getting to the Bottom Line by Hewlett-Packard Company November 04, 2009 - (Free Research) Learn application transformation strategies, such as legacy application modernization and exploiting mainframe alternatives, in this on demand virtual conference. Get innovated with Geoffrey Moore, best-selling author and managing director of TCG Advisors and Dale Vecchio, featured speaker from Gartner Research.  (VIRTUAL TRADE SHOW) READ ABSTRACT |

Application Transformation: Getting to the Bottom Line: Asia Pacific and Japan by Hewlett-Packard Company November 02, 2009 - (Free Research) Learn application transformation strategies, such as legacy application modernization and exploiting mainframe alternatives, in this on demand virtual conference. Get innovated with Geoffrey Moore, best-selling author and managing director of TCG Advisors and Dale Vecchio, featured speaker from Gartner Research.  (VIRTUAL TRADE SHOW) READ ABSTRACT |

Application Transformation: Getting to the Bottom Line: Americas by Hewlett-Packard Company November 05, 2009 - (Free Research) Learn application transformation strategies, such as legacy application modernization and exploiting mainframe alternatives, in this on demand virtual conference. Get innovated with Geoffrey Moore, best-selling author and managing director of TCG Advisors and Dale Vecchio, featured speaker from Gartner Research.  (VIRTUAL TRADE SHOW) READ ABSTRACT |

Best Practices for Communications Transformation: Transportation, Energy, and the Public Sector by Alcatel-Lucent March 26, 2009 - (Free Research) This whitepaper will provide insight into: a- the communications requirements of three specific industry segments (transportation, energy and the public sector), b- best practices to deliver the services and manage the projects efficiently, and c- innovative solutions and strategies deployed by these industry segments.  (WHITE PAPER) READ ABSTRACT |

7 Habits of Highly Successful Surveys by Vovici October 20, 2009 - (Free Research) Understanding your customer is vital to maintaining and improving loyalty. Learn how to measure customer experience so you can build customer loyalty. Download a copy of the latest Vovici whitepaper 'The Customer Satisfaction Survey' to learn how to understand the major customer experience metrics and more!  (WHITE PAPER) READ ABSTRACT |

Presentation Transcript: The Power of Universal Patterns and Models for Master Data Management by Embarcadero Technologies, Inc. October 19, 2009 - (Free Research) In this presentation transcript featuring best-selling author, Len Silverston, learn how to implement universal patterns for data modeling to improve management flexibility. Gain insight into various modeling choices to meet your organization's needs. Discover how to improve quality and reduce management costs by re-using patterns.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

How to develop the right skills to make selling UC profitable for your business by Catalyst Telecom November 05, 2009 - (Free Research) Many networking channel partners have put up the investment to understand and sell hardware components for unified communications (UC). This Pocket E-Guide details what skills you need to have to bring UC to life.  (EGUIDE) READ ABSTRACT |

An Overview of CDP by CDW Corporation September 17, 2009 - (Free Research) As continuous data protection (CDP) is integrated into backup environments, implementations with other backup protection programs may become complex. This E-Guide takes an in-depth look at the options available with Continuous Data Protection, and how to best utilize CDP with existing applications.  (EGUIDE) READ ABSTRACT |

The Fine Art of Lead Management and Follow-Up: What Research Shows About Lead Qualification and Nurturing by KnowledgeStorm, Inc (E-mail this company) May 2006 - (Free Research) The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices.  (WHITE PAPER) READ ABSTRACT |

Storage Value: Key strategies for measuring the true value of storage solutions by Xiotech Corporation March 2009 - (Free Research) To help you make an informed decision when considering various storage solutions, the Storage Value Index takes into account not only purchase price, but capacity, efficiency, and operating expenses as well. This paper explains how the Storage Value Index was designed and offers suggestions for finding the best storage value for your needs.  (WHITE PAPER) READ ABSTRACT |

Channel Sales Management: New Applications for High-Tech Vendors by SAP AG January 2009 - (Free Research) Channel management is a pressing issue for high-tech manufacturers that sell through partners. IDC believes that companies that leverage channels partners should begin to integrate channel management into broader corporate infrastructure applications that include the supply chain and potentially PLM applications.  (WHITE PAPER) READ ABSTRACT |

How to Sell Network Security to the Healthcare Industry by WatchGuard Technologies, Inc. July 2009 - (Free Research) Use this white paper to enhance your knowledge of healthcare IT spending decisions and how to successfully engage the healthcare market with the right technology services and solutions. With a heightened awareness of industry trends, challenges, players, and needs, you will be better equipped to sell to healthcare providers.  (WHITE PAPER) READ ABSTRACT |

Oracle Financial Analytics by Oracle Corporation December 2008 - (Free Research) Oracle Financial Analytics provides organizations with better visibility into factors that drive revenues and shareholder value. Oracle BI Applications are powerful, pre-built solutions that enable organizations to implement more quickly, with less risk and at a fraction of the cost required to build traditional business intelligence solutions.  (DATA SHEET) READ ABSTRACT |

Podcast - Eight Rules for Creating Great White Papers by KnowledgeStorm, Inc (E-mail this company) March 2006 - (Free Research) White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written.  (PODCAST) READ ABSTRACT |

Eight Rules for Creating Great White Papers by KnowledgeStorm, Inc (E-mail this company) May 2005 - (Free Research) White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written.  (WHITE PAPER) READ ABSTRACT |

Presentation Transcript: The Changing Nature Of Cyber Crime, Attackers, Counter Measures and New Models For Defense In Depth by ESET December 2009 - (Free Research) The threat environment has changed drastically in recent years. Threats are more complicated and attackers are part of organized groups seeking profit rather than fame. In this Presentation Transcript, Charles Kolodgy of IDC highlights some attackers' successes, countermeasures in risk reduction, and a new model for defense-in-depth.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

Best Practices in Creating a Strategic Finance Function by SAP AG January 2009 - (Free Research) the following article will share the results of SAP research as well as APQC's Open Standards Benchmarking Collaborative (OSBC) research. The OSBC research is the first global set of common standards for business processes and data, giving organizations an independent, authoritative resource for evaluating and improving business practices.  (WHITE PAPER) READ ABSTRACT |

Intelligent Merchandising: Creating a Unique Shopping Experience, Part 3 by SAP AG August 2007 - (Free Research) The amount of customer information available grows every day. Learn why it is critical for you to analyze and understand customer information in order to draw meaningful conclusions about consumer lifestyles, buying habits and shopping behaviors.  (WHITE PAPER) READ ABSTRACT |

Building a Best-Run Finance Organization by SAP AG June 2008 - (Free Research) This SAP Executive Insight examines the changing role of the finance organization in today's business environment. Further, it describes how companies can develop best-run finance organizations.  (WHITE PAPER) READ ABSTRACT |

Countdown: Selling security in the SDLC by Ounce Labs, an IBM Company November 2009 - (Free Research) Building security into the software development lifecycle takes more than just a plan. You need the support of both the development and security/audit organizations to make it work. This podcast, featuring Diana Kelley, presents a plan for selling the value of security to all of the constituencies who matter in your organization.  (PODCAST) READ ABSTRACT |

How to Market and Sell Services with Webinars by Citrix Online June 2009 - (Free Research) This new Quantum Leap Marketing white paper explores how to successfully market and sell services with Webinars so that you get maximum mileage out of your marketing budget.  (WHITE PAPER) READ ABSTRACT |

KnowledgeNote: Like a Fine Wine, Leads Get Better Over Time by KnowledgeStorm, Inc (E-mail this company) February 2007 - (Free Research) Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads.  (WHITE PAPER) READ ABSTRACT |

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