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Using Social Media to Win Over Customers by SearchCRM

March 12, 2013 - (Free Research)
While many businesses are eager to join their customers at the social media party, doing so without the proper internal processes in place could spell disaster. In this brief expert e-book, you can learn how to create a successful social CRM initiative (and valuable customer relations) through implementing the right processes and technologies. 
(EBOOK) READ ABSTRACT |

Social media analytics software going through growing pains by IBM

November 30, 2011 - (Free Research)
In this e-guide, you’ll find expert advice, news and best-practice tips to help you decide if social media analytics is right for your business. You’ll also learn about the maturity level of social media analytics software and the skills and cultural attributes that companies need to have for a successful social media analytics project. 
(EGUIDE) READ ABSTRACT |

The Eight Truths of Social Learning. Now. by SkillSoft Corporation

June 30, 2011 - (Free Research)
This paper seeks to uncover the fundamental requirements for a successful social learning program. Based on early experience with our own social learning tool, this list of eight “truths” has been compiled to provide a foundation for learning professionals who are launching social learning in their organizations. 
(WHITE PAPER) READ ABSTRACT |

A Framework for 2.0 Adoption in the Enterprise by NewsGator

May 05, 2010 - (Free Research)
This report draws from the knowledge of full‐time practitioners who orchestrate enterprise‐wide rollouts in their organizations. We outline patterns of adoption and highlight practical insight that will help your company and your clients plan for the process and help set realistic expectations for a successful 2.0 rollout. 
(WHITE PAPER) READ ABSTRACT |

Email Marketing Goes Social by Silverpop Systems Inc.

November 2008 - (Free Research)
Read this paper to get tips about how to best implement a successful social email marketing campaign. 
(WHITE PAPER) READ ABSTRACT |

Unlock the Value of Social Media Data by Hewlett-Packard Limited

January 2012 - (Free Research)
Read this paper now to learn how you can implement social data practices into your current customer analytics program. 
(WHITE PAPER) READ ABSTRACT |

Bringing Social Media Interactions into the Contact Center by Avaya

December 2011 - (Free Research)
Think that leveraging a social media contact center strategy won't work for your business? You may want to check the facts. As this white paper explains, case studies of companies with successful social media strategies within their contact centers abound. Open this paper to discover the perhaps surprisingly significant business benefits. 
(WHITE PAPER) READ ABSTRACT |

Infor Epiphany Social Commerce Solutions by Infor

December 2012 - (Free Research)
This white paper introduces a software suite that can help you gain deeper customer insights from social media data, resulting in more successful marketing campaigns and customer relationships.  Learn how this technology can help you achieve five main components of a successful CRM initiative. 
(WHITE PAPER) READ ABSTRACT |

Mobile, Social, Analytics Offer Promise but Demand New Metrics by IBM

March 2013 - (Free Research)
A successful social media analytics endeavor involves changing your business practices and metrics in order to adapt to these new technologies.  This expert e-guide explains how your organization should rethink metrics in order to maximize the value of social technologies, analytics, and mobile devices. 
(EGUIDE) READ ABSTRACT |

Computer Weekly – 19 March 2013: Delivering software development success by ComputerWeekly.com

March 2013 - (Free Research)
In this week's Computer Weekly, we talk to IT leaders about successful software development, and how they combine the best of agile and waterfall methods. Drugs giant AstraZeneca talks about how it changed its outsourcing approach to eliminate past mistakes. And we look at a new social media bank that is shaking up the sector. Read the issue now. 
(EZINE) READ ABSTRACT |

E-Book: Leveraging CRM to Increase Sales Effectiveness in a Challenging Economy by SugarCRM Inc.

September 2010 - (Free Research)
This e-book will explore the methods for optimizing sales efforts and working smarter to meet business needs in today’s economy. Continue reading to learn methodologies for increasing sales effectiveness and making this year a successful one for your organization. 
(EBOOK) READ ABSTRACT |

Managing a Remote Workforce: Proven Practices from Successful Leaders by Citrix Online Go To Meeting

January 2012 - (Free Research)
Access this report from research and advisory firm Work Design Collaborative, LLC (WDC) to learn about the business benefits of a remote workforce and the best practices and technologies IT can implement to leverage them. 
(WHITE PAPER) READ ABSTRACT |

Global lessons in eHealth implementation by ComputerWeekly.com

April 2012 - (Free Research)
This report from KPMG, packed with case studies, looks at the drivers for innovation in e-health. 
(JOURNAL ARTICLE)

It's Not "If" You Collaborate, But "How" by Cisco Systems, Inc.

September 2009 - (Free Research)
To learn more about who collaborates and why, Cisco recently conducted one of the first comprehensive studies of the personal and cultural factors associated with successful adoption of network based collaboration. Read the full report, and find out more about how collaboration transforms business. 
(VIDEO)

Running a Successful Enterprise 2.0 Pilot by NewsGator

May 2010 - (Free Research)
NewsGator has years of experience running effective social computing solution pilots. Running a successful pilot not only boosts the value you can derive from your solution, it also prepares you for a successful companywide launch. This whitepaper will provide a framework for a successful pilot, give best practice tips and tricks, and more! 
(WHITE PAPER) READ ABSTRACT |

Managing the Challenges of Email Marketing by Unica Corporation - An IBM Company

May 2011 - (Free Research)
The ideal email marketing technology solution provides the best of both worlds: timely data access to develop segmented and personalized content, plus offloading the responsibility for managing the delivery infrastructure, and ensuring deliverability. This brief paper explores the brains and beauty of successful email marketing. 
(WHITE PAPER) READ ABSTRACT |

eBook: Leveraging CRM to increase sales effectiveness in a challenging economy by Aplicor

April 2009 - (Free Research)
Sales departments are under increased pressure during these difficult times, as converting leads, moving sales along the pipeline and meeting sales quotas will be challenging this year. What's more, many companies will be raising quotas for their sales teams in 2009, according to recent research from the sales consultancy firm CSO Insights. 
(EBOOK) READ ABSTRACT |

eGuide: Best practices for streamlined, successful case outcomes by IBM

November 2011 - (Free Research)
Great case management results don't happen by magic, and they don't even happen just by hard work. They're often due to following proven best practices. This e-guide will introduce readers to our tried-and-true best practices for effective case management and five potential barriers to successful case outcomes—and advice for addressing them. 
(EGUIDE) READ ABSTRACT |

The Social Sales Revolution by Salesforce.com

February 2012 - (Free Research)
This e-book examines how some of today’s most successful reps approach social sales. Among others, you’ll meet a wine salesman with almost a million Twitter followers, a global manufacturer who is taking orders on Facebook, and a storage saleswoman who used Twitter and other tools to exceed her quota by 200%. 
(EBOOK) READ ABSTRACT |

Enterprise Social Tools Need UC Integration to Thrive by AVST (E-mail this company)

April 2013 - (Free Research)
This expert E-Guide from SearchUnifiedCommunications.com explores why enterprise social networking tools need to be integrated with your everyday unified communications (UC) tools to be successful and unveils the benefits such an effort can provide. 
(EGUIDE) READ ABSTRACT |

Are you a Collaborative Leader? by Citrix Online Go To Meeting

January 2013 - (Free Research)
This Harvard Business white paper examines the new collaborative leader, drawing on examples from many successful CEOs to showcase the power of company-wide collaboration. 
(WHITE PAPER) READ ABSTRACT |

Enabling Enterprise 2.0 by Websense, Inc.

August 2009 - (Free Research)
Read this whitepaper to learn ways that organizations can create a strategy that embraces Web 2.0 technologies securely and enables a successful transition to Enterprise 2.0. 
(WHITE PAPER) READ ABSTRACT |

Social Working: What to Know About SAP's Social Media Software by SearchSAP

May 2013 - (Free Research)
This four-part expert handbook explores SAP's software options for social media analytics, and investigates how they stack up against other vendors so that you can choose the right textual analysis tool for your business. 
(EGUIDE) READ ABSTRACT |

Social Intelligence Approaches to Support Four Core Customer Scenarios by Hewlett-Packard Limited

June 2012 - (Free Research)
This paper outlines some of the best methods for deploying social intelligence to support your CRM strategies. Read this and learn how the right social intelligence can help you win new customers, retain existing customers, reduce the cost of customer management and more. Also, discover specific use cases of social intelligence. 
(WHITE PAPER) READ ABSTRACT |

The Social-Powered Enterprise by Salesforce.com

February 2012 - (Free Research)
This e-book is designed to help you embrace the rise of social media, to harness its power and put it to work throughout the company. It’s based on our experience helping thousands of companies put the power of social media to work. It also discusses the benefits of social-powered selling, including greater reach and better close rates. 
(EBOOK) READ ABSTRACT |

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