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Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc..
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WebFOCUS Operational Enterprise Business Intelligence by Information Builders Inc..
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CRM Buyer’s Guide – 2011 Edition by SearchCRM

June 02, 2011 - (Free Research)
Welcome to SearchCRM.com’s Buyer’s Guide. This directory was designed to be a valuable resource for those getting started with research or evaluating vendors in the CRM market. 
(EBOOK)

Winning in Today's Environment: Six Imperatives for the Chief Sales Officer by Oracle Corporation

October 01, 2009 - (Free Research)
Download the Oracle CRM White Paper, "Winning in Today's Environment: Six Imperatives for the Chief Sales Officer," to learn how you can deploy several best practices to achieve unparalleled sales success in your organization. 
(WHITE PAPER) READ ABSTRACT |

Work Smarter. Sell Better. Win More. by SAP America, Inc.

April 12, 2012 - (Free Research)
Read this paper and learn how SAP Sales OnDemand provides the solution that sales people need to win in today’s environment. 
(WHITE PAPER) READ ABSTRACT |

Strategic Value With Trade Promotion Management: A Closed-Loop Process for Quick Wins and Profitable Growth by SAP America, Inc.

September 03, 2010 - (Free Research)
This paper presents the situation of N-Hair, a fictional high-end hair-care products company that is now expanding into channels in broader consumer markets. Read this paper to learn how the firm has positioned itself well for long-term success as it preserved its brand image with SAP software. 
(WHITE PAPER) READ ABSTRACT |

Presentation Transcript: Achieve a 360 Degree View of Your Customer by Infor

November 26, 2012 - (Free Research)
In today's market, it's easier to keep existing customers than obtain new ones. In order to retain the most customers, you need optimal CRM strategies – but relying on CRM software alone won't cut it anymore. Read this transcript to learn how integrating CRM with enterprise resource planning (ERP) can enhance your sales strategies. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

Enhancing Interaction Center ROI in Turbulent Economic Times by SAP America, Inc.

April 27, 2009 - (Free Research)
Interaction center managers, along with their counterparts in sales, marketing, and service, are being asked to deliver greater value on shoestring budgets. While the conventional reaction in tough economic times is to simply cut costs and services, the nature of the current downturn indicates that austerity measures of the past won't work today. 
(WHITE PAPER) READ ABSTRACT |

Navigating the path to satisfying online customer experience by Tealeaf

November 23, 2011 - (Free Research)
Read this exclusive e-guide to get an executive-level, 360-degree view on which CRM approaches are best for different business scenarios -- from winning strategies for mobile users to social CRM tools to best practices for multi-channel customer experiences. 
(EGUIDE) READ ABSTRACT |

The power of Call Centers and Customer Loyalty by Infor CRM

February 06, 2012 - (Free Research)
Read this e-guide from our award-winning editorial team to learn strategies for how to utilize innovative technologies to improve your customer experiences, retain customers and gain loyalty. 
(EGUIDE) READ ABSTRACT |

Using Social Media to Win Over Customers by SearchCRM

March 12, 2013 - (Free Research)
While many businesses are eager to join their customers at the social media party, doing so without the proper internal processes in place could spell disaster. In this brief expert e-book, you can learn how to create a successful social CRM initiative (and valuable customer relations) through implementing the right processes and technologies. 
(EBOOK) READ ABSTRACT |

CRM Your Salespeople Will Love by Oracle Corporation

September 2007 - (Free Research)
Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption. 
(WHITE PAPER) READ ABSTRACT |

A Silver Lining for Communications, Media, and Entertainment Companies by Infor CRM

April 2010 - (Free Research)
This paper discusses how a cross-channel approach can help CME companies increase customer retention and loyalty, streamline marketing processes, and overcome the numerous technical, organizational, and logistical barriers to an effective multichannel environment. 
(WHITE PAPER) READ ABSTRACT |

That Was Then This Is Now: The New Rules of Email Marketing by Silverpop Systems Inc.

August 2008 - (Free Research)
In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing. 
(WHITE PAPER) READ ABSTRACT |

Business Wire hosts award-winning events for client education with GoToWebinar by Citrix Online

June 2009 - (Free Research)
Business Wire, a global market leader in commercial news distribution, adopted Citrix® GoToMeeting® with GoToWebinar® in order to enhance communication with clients, increase employee training and deliver added value to customers by providing top-notch educational Webinars. Download the case study to learn more. 
(CASE STUDY) READ ABSTRACT |

Taking action on analytics: Using data for customer loyalty and retention by SAP America, Inc.

July 2011 - (Free Research)
During the recession, organizations have been forced to revisit customer retention tactics and define a clear strategy for customer loyalty. Yet many organizations lack the strong understanding of customer data that is the foundation of a successful customer loyalty program.  In this e-book, learn about trends in customer relationship management. 
(EBOOK)

E-Book: Taking Action on Analytics - Using Data for Customer Loyalty and Retention by Infor CRM

September 2009 - (Free Research)
In this E-Book, hear from analysts and experts about recent trends in customer data and learn how winning organizations are truly taking action on analytics. Learn about the challenges that many organizations face when establishing and maintaining customer data management and retention programs and how to meet those challenges head on. 
(EBOOK) READ ABSTRACT |

Social Intelligence Approaches to Support Four Core Customer Scenarios by Hewlett-Packard Company

February 2013 - (Free Research)
To get the most value from the wealth of customer data available, businesses have to adapt to new technologies, processes, and strategies. In this helpful resource, discover how to leverage social intelligence to achieve profit-delivering customer management components, and how to integrate these new tools into your CRM environment. 
(WHITE PAPER) READ ABSTRACT |

Helping CRM Serve Its Purpose: How to Reduce the Increasingly Complex Risks That Threaten ROI by OnDemand Software

April 2008 - (Free Research)
This white paper briefly highlights CRM's recent evolution, examines the risks that accompany those developments and most important identifies the capabilities contained in an effective synchronized content development platform. 
(WHITE PAPER) READ ABSTRACT |

Winning the Global Challenge: The Japanese Electronics Companies'Race to Innovate by IBM Line of Business

June 2008 - (Free Research)
Japanese electronics companies (JEC) are taking bold action to regain market share,profitability and their place as global innovators. Download this IBM Institute for Business Value Study to learn how JECs are transforming their businesses. 
(WHITE PAPER)

Winning Strategies for the Evolving Legal Marketplace by BlackBerry

October 2009 - (Free Research)
Law firms have had to develop new strategies to compete and win in a legal market that contains greater uncertainty than any that has come before it. This paper will briefly outline strategies for success in the evolving legal marketplace. 
(WHITE PAPER) READ ABSTRACT |

Taking Action on Analytics: Using data for customer loyalty and retention by Infor

December 2010 - (Free Research)
In this E-Book, hear from analysts and experts about recent trends in customer data and learn how winning organizations are truly taking action on analytics. Find out about the challenges that many organizations face when establishing and maintaining customer data management and retention programs and how to meet those challenges head on. 
(EBOOK) READ ABSTRACT |

8 Traits of IT-Friendly Contact Center and Web Customer Service Software by eGain Communications Corp.

May 2010 - (Free Research)
In this white paper, we discuss eight IT-friendly software traits that minimize risk, maximize ROI, and encourage innovation. Although the focus of this paper is on contact center and web customer service software, the discussion is broad enough to be a valuable guide for any technology investment. 
(WHITE PAPER) READ ABSTRACT |

New Contact Center Megatrends and How to Ride them: The Contact Center Executive’s Guide to Career Success in Turbulent Times by eGain Communications Corp.

February 2010 - (Free Research)
Megatrends are not fads; they won’t go away after a while. The trick is to embrace change and stay ahead of these trends instead of getting swept away. This paper discusses what the seven megatrends of transforming contact centers today. Read on to learn more about these trends and learn some proven ways of how to benefit from them. 
(WHITE PAPER) READ ABSTRACT |

7 Habits of Highly Successful Surveys by Vovici

October 2009 - (Free Research)
Understanding your customer is vital to maintaining and improving loyalty. Learn how to measure customer experience so you can build customer loyalty. Download a copy of the latest Vovici whitepaper 'The Customer Satisfaction Survey' to learn how to understand the major customer experience metrics and more! 
(WHITE PAPER) READ ABSTRACT |

Customer Experience Exchange E-Zine: Issue 3 by SearchCRM

March 2012 - (Free Research)
In this third edition of the Customer Experience Exchange e-zine, Chris Maxcer delves into world of incorporating team-building activities into contact center agents' schedules, Vangie Beal discusses Dell's six-year investment in social media and Anna Fiorentino writes about why customer loyalty has dipped nearly 10%. 
(EZINE)

Mobile Solutions for Increasing Sales Productivity and Revenue by Sybase, an SAP company

March 2010 - (Free Research)
The most effective sales are face-to-face sales, yet sales representative only spend 26% of their time selling face-to-face. The rest of their time is taken up with administrative tasks, prep and travel. Learn how Sybase Mobile Solutions for SAP can increase sales productivity and bring the advantages of business mobility to your organization. 
(WHITE PAPER) READ ABSTRACT |

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