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Marketing Automation Drives Sports Fan Engagement by SAS

April 30, 2014 - (Free Research)
The following white paper explores the 4 phases of successful CRM. Uncover why CRM needs to be addressed on multiple levels outside that of technology, what strategies you need to know to really get a handle on CRM, and more. 
(WHITE PAPER) READ ABSTRACT |

Why CRM Implementations Fail….And What To Do About It by Scribe Software Corporation

March 01, 2011 - (Free Research)
Companies are scrambling to implement CRM systems, but they might not be getting what they bargained for if they're not careful. Up to 80% are reporting they're not getting what they were promised. Read this paper and learn how to avoid pitfalls, develop a strategy for your CRM system, and much more. 
(WHITE PAPER) READ ABSTRACT |

The State of Customer Data Integration 2012: The What, Why & How of CRM Integration by Scribe Software Corporation

August 20, 2012 - (Free Research)
Customer data integration helps companies grow and thrive, but businesses still have a long way to go to implement customer relationship management (CRM) in a meaningful way. Check out what over 300 companies said about cloud, their CRM platforms, and customer data integration in this survey. 
(WHITE PAPER) READ ABSTRACT |

Why CRM? The Business Case for Customer Relationship Management by Oracle Corporation

July 2006 - (Free Research)
Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction. 
(WHITE PAPER) READ ABSTRACT |

Seven Email Marketing Refreshes by Bronto Software

October 2008 - (Free Research)
This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing. 
(WHITE PAPER) READ ABSTRACT |

The Next Generation of CRM -- Engaging with the Empowered Customer in Turbulent Times by SAP America, Inc.

April 2009 - (Free Research)
This IT Briefing will address the future state and shape of CRM, the transformational trends that are impacting companies, the CRM framework for success and competitive differentiation, and SAP's holistic approach in this CRM framework. 
(IT BRIEFING) READ ABSTRACT |

Social, integrated sales performance management is the key to future success by Oracle Corporation

May 2013 - (Free Research)
In this white paper, learn about the new opportunities that the marriage of social collaboration, CRM, and performance management spark. Read on to find out why companies that don't adopt social, integrated sales performance management will be at a competitive disadvantage. 
(WHITE PAPER) READ ABSTRACT |

IT in the UK SMB (Small and Medium sized Business) Sector by ComputerWeekly.com

January 2012 - (Free Research)
This report from Knowledge Peers and Pierre Audoin Consultants (PAC), reveals what leaders of Small and Medium-Sized Businesses (SMBs) think of IT – its strategic value, its potential, and the changing way in which it is being used in their organisations. 
(IT BRIEFING) READ ABSTRACT |

IT as a driver of M&A success by ComputerWeekly.com

March 2012 - (Free Research)
IT considerations are not given adequate attention or rigour in the due diligence prior to mergers and acquisitions, this report from Ernst & Young reveals. 
(IT BRIEFING) READ ABSTRACT |

Using Social Search to Drive Innovation through Collaboration by Vivisimo, Inc.

December 2009 - (Free Research)
This paper, will try to help you strike a balance between solid business thinking and explosive enthusiasm for any new technology option with 2.0 in the description. Our goal is to give you a new way of looking at old challenges. 
(WHITE PAPER) READ ABSTRACT |

Closing the Customer Feedback Loop - Improving Customer Loyalty with Action Management by MarketTools, Inc.

January 2011 - (Free Research)
Listening to customers today is a given. This Webinar will explain how companies can improve the customer experience, build loyalty, and deliver real business impact by acting on customer feedback. Attendees will also learn why it’s imperative to take action on the voice of the customer, the benefits of doing so, and the mechanisms that support it. 
(WEBCAST) READ ABSTRACT |

Social Media Analytics - Making Customer Insights Actionable by IBM

May 2011 - (Free Research)
This white paper will examine the role social media can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies more effectively meet perpetually shifting consumer demands expressed through, and influenced by, these dynamic communication channels. 
(WHITE PAPER) READ ABSTRACT |

Improve web content management with mobile marketing by OpenText

January 2012 - (Free Research)
This analyst report discusses how best-in-class businesses have adapted their content for improved mobile marketing. 
(ANALYST REPORT) READ ABSTRACT |

Six Solutions for What's Keeping Executives Up at Night by Citrix Online- GoToAssist

October 2011 - (Free Research)
This comprehensive white paper highlights six solutions to the issues support executives face on a daily basis. 
(WHITE PAPER) READ ABSTRACT |

Key Considerations for MPLS IP-VPN Success by XO Communications

April 2012 - (Free Research)
<p>Uncover the benefits of an MPLS-based private IP network and learn how it can not only help you simplify network management and reduce costs, but also prioritize application, create and improve disaster recovery, and much more!</p> 
(WHITE PAPER) READ ABSTRACT |

Best Practices to Assure High Performance: Optimizing Web Applications in a Web 2.0 World by Gomez

September 2009 - (Free Research)
Faced with rising customer expectations and increasing competitive pressures, Website managers are applying new technologies. In this paper, Gomez will address why traditional “Web page” monitoring is insufficient, how new demands on client-side computing change the performance game, and what the return of the browser wars means for your business. 
(WHITE PAPER) READ ABSTRACT |

CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success by Pivotal CRM, a CDC Software solution

February 2009 - (Free Research)
This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business. 
(WHITE PAPER) READ ABSTRACT |

Digital CRM and the Customer Experience by IBM

March 2014 - (Free Research)
This e-guide from the experts at SearchCRM.com describes why digital technologies are proving to be the "next big thing" in the world of CRM, and explores the strategies that small businesses are using to stay competitive in e-commerce. 
(EGUIDE) READ ABSTRACT |

CRM Your Salespeople Will Love by Oracle Corporation

September 2007 - (Free Research)
Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption. 
(WHITE PAPER) READ ABSTRACT |

Business Case for Integrated Unified Communications and Contact Center Solution by ShoreTel

June 2010 - (Free Research)
In this whitepaper, discover how using unified communications (UC) in your contact center can help you increase effective communications between employees and clients, which will improve your customer satisfaction, retention, and loyalty rates. 
(WHITE PAPER) READ ABSTRACT |

Emerging Media Series: How Blogs and Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm Webinars (E-mail this company)

September 2006 - (Free Research)
This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(ANALYST REPORT) READ ABSTRACT |

The Next Generation of CRM - Engaging with the Empowered Customer in Turbulent Times by SAP America, Inc.

April 2009 - (Free Research)
In this Podcast, Dr. Volker Hildebrand, VP CRM Product Management, SAP, will discuss these significant trends and outline SAP's approach to a new generation of CRM that will help companies not only survive the current economy but emerge as a leader in the long run. 
(PODCAST) READ ABSTRACT |

Making Support Social: Turning Customer Engagement Into Customer Success by Consona Corporation

May 2010 - (Free Research)
Social media is fundamentally changing how businesses and their customers interact. In this paper, learn of some of the broad trends in social media, and then provide specific guidance on how to use social media to deliver support better, faster and cheaper. 
(WHITE PAPER) READ ABSTRACT |

The Next Generation of CRM - Engaging with the Empowered Customer in Turbulent Times by SAP America, Inc.

March 2009 - (Free Research)
This Webcast and complimentary Podcast explores today's consumer trends and new customer strategies that will help companies not only survive the current economy but emerge as a leader in the long run. 
(WEBCAST) READ ABSTRACT |

Analytics exploration – today and tomorrow by ComputerWeekly.com

May 2014 - (Free Research)
Analysts Clive Longbottom and Rob Bamford explain why businesses need to act now to create a business intelligence platform for the future. 
(ANALYST REPORT) READ ABSTRACT |

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