The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads. 

This podcast summarizes, Define What's Valued Online, a new study which confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Listen to this podcast to learn about basic changes you can make to improve your online content. 

This  Whitepaper is based on Juniper Research’s  November 2010 report entitled:  “4G LTE Revenue Opportunities: Business Models, Scenarios and Operator Strategies 2010-2015”. 

This research from Freeform Dynamics, based on a survey of end users,  identifies the challenges faced by IT departments and suppliers on software licensing, and offers advice to organisations on dealing with software licensing. 

Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. 

Read this analyst report from Forrester Research Inc., to hear what industry insiders think of electronic signatures and how they can improve your customer relationships and sales deals. 

How can you identify the hosting company that's right for you? What are the business risks? What questions should you ask? Get the facts in this interview with Phil Shih, a research analyst at Tier1 Research, who covers consumer... 

This report discusses content strategies and preferences from the unique perspectives of both the B2B technology buyers and marketers. 

Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. 

A Windows 7 migration is necessary in the next few years, as Windows XP will become obsolete. This research paper highlights how to best prepare for a Windows 7 migration crunch. 

As businesses embrace the digital revolution, they're rethinking what customers value most and creating operating models that take advantage of what’s newly possible for competitive differentiation. This report is designed to provide senior executives with analysis and insight on how fast and how far to go on the path to digital transformation. 

This presentation document by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.