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IBM Social Analytics: The science behind social media marketing by IBM

December 31, 2011 - (Free Research)
Access this white paper to learn how savvy marketing professionals are using new technologies to learn about their customers' attitudes, preferences and buying habits from what they say publically, available on social media and through the full range of interactions that can be recorded, measured, and analyzed. 
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Using Social Media to Deepen Your Customer Relationships by Infor

November 24, 2010 - (Free Research)
Written for the marketing executive, this paper provides a useful framework to begin to assess how an organization can engage in social media to build deeper relationships with its customers. 
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Instagram Guide by Oracle Corporation

March 31, 2014 - (Free Research)
Consult the following white paper to uncover the latest ways top brands such as Nike, MTV, Nissan, Taco Bell, and many more are driving innovation through Instagram. Learn about key observations, what's working, and what you can do to succeed with this social movement as well. 
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8 Steps to a Better Social Media Strategy by Oracle Corporation

November 05, 2013 - (Free Research)
The following white paper discusses how to successfully create and implement a strategy to manage your social media mix and at the same time, create a fluid online communication outlet. 
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Social CRM Comes of Age by Oracle Corporation

April 01, 2009 - (Free Research)
Web 2.0. Collaborative computing. Social media. And now Social CRM. These terms are used interchangeably, and often, to describe the massive transformation taking place across organizations today. What strategies and tools do the newest CRM solutions provide to leverage this new reality? Read this white paper to learn more about Social CRM. 
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BBVA seamlessly monitors and improves its online reputation by IBM

November 30, 2012 - (Free Research)
This white paper examines a business case for analytics at financial institutions. BBVA, a global group that offers individual and corporate customers a range of financial and non-financial products and services, was interested in knowing what new and existing clients were saying about the business through social media. 
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Social Business Analytics: Gaining Business Value from Social Media by IBM

January 28, 2014 - (Free Research)
Access the following white paper to uncover where you can turn to gain real business value from social media. Discover the tools and accompanying strategies to use to make sure that your business can capitalize on the social media movement. 
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Benchmarking in the contact center: Tips for managing what you measure by Avaya

December 31, 2010 - (Free Research)
Benchmarking projects are a great way for contact center organizations to improve their operations in order to reconcile competing demands from customers and the business. Read this white paper to learn best practices for executing a successful contact center benchmarking project. 
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The 18 Social Business Imperatives by Jive Software

January 10, 2014 - (Free Research)
Access the following white paper to uncover 18 social business imperatives. Find out what knowledge, tools, and strategies you need to capitalize on the second wave of the social rise. 
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Social Media Meets Analytics: A Roadmap to Customer Insight by Oracle Corporation

November 05, 2013 - (Free Research)
The following white paper details an approach to social media that integrates social media and existing consumer information to create a 360-degree view of the customer. 
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Sales 2.0: Tap Into Social Media to Drive Enterprise Sales Results by InsideView

August 26, 2009 - (Free Research)
Read this paper to learn how Sales 2.0 technology helps sales identify the right opportunities at the right time and determine the right people to contact. Also learn how this unique approach enables sales and marketing collaboration to drive productivity and close more deals in this increasingly connected world. 
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Top 10 Tips to Keep Your Small Business Safe by Trend Micro, Inc.

November 17, 2010 - (Free Research)
Read this paper to learn the top ten ways to protect your small business against web threats. Learn what you need to know about security and what are the key elements to address. 
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The future of email and applications is social by IBM

April 05, 2013 - (Free Research)
While it's difficult to imagine a workplace without email, today many businesses are coping with information overload. Email is a key factor of business collaboration tools, so businesses need to find a way to modify information management. View this white paper to learn more about what the future of email application entails. 
(WHITE PAPER) READ ABSTRACT |

The Market Within by OpenText

May 05, 2014 - (Free Research)
The following white paper explores the current state of social adoption and where innovative companies are focusing their efforts. Learn how to balance social inside and outside the enterprise, how to use social to improve worker efficiency, and much more. 
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Social Media Moves into Mainstream IT Service Management by CA Technologies.

August 24, 2011 - (Free Research)
This white paper focuses on the evolving role of social media in service desk management. Read on to learn more about social media trends in ITSM, the new culture for service desk management, the benefits of improved self-service access via social media and how social media applies to Service Desk in terms of collaboration, community, etc. 
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Social analytics: Finding opportunity in chaos by IBM

May 08, 2013 - (Free Research)
Today, all organisations are engaged in social media. Enterprises can no longer escape the need to monitor and analyse social media outlets such as Facebook, Twitter and other news outlets. Enterprise need to adjust to this change quickly or they risk falling behind. 
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The Social Enterprise: Using Social Enterprise Applications to Enable the Next Wave of Knowledge Worker Productivity by Oracle Corporation

October 2008 - (Free Research)
Enterprise social applications are the next generation of collaboration and productivity tools, capturing the interpersonal knowledge of workers and the implicit connections among people, systems, and data. 
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Social Media Analytics - Making Customer Insights Actionable by IBM

May 2011 - (Free Research)
This white paper will examine the role social media can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies more effectively meet perpetually shifting consumer demands expressed through, and influenced by, these dynamic communication channels. 
(WHITE PAPER) READ ABSTRACT |

The Business of Social Business by IBM

November 2013 - (Free Research)
The following white paper outlines many of the challenges associated with social media and how to overcome them. Gain expert advice on how companies today are utilizing social media to their advantage. 
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#CompliantData: The Social Media Data Archiving Conundrum by Iron Mountain

March 2012 - (Free Research)
Check out this white paper to discover how to set the stage for social media success with the right data backup and recovery systems. Inside, learn how to gauge risk vs. reward in social media, discover how to update your compliance strategy to include social media, receive best practices for staying on top of archiving regulations and more. 
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Social Media and Customer Service by Pegasystems

May 2011 - (Free Research)
One of the biggest issues for companies is creating effective customer services processes.¬† What if social media could help the problem? 
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Social Media Analytics Software Pulls Useful Info out of Online Muddle by IBM

March 2013 - (Free Research)
In this white paper, see how unstructured and semi-structured data analytics are changing the relationship of businesses to their social media consumer bases. 
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A Unified Records Management Approach to Maximize SharePoint and Social Media by Iron Mountain

December 2012 - (Free Research)
As the use of social media and SharePoint technologies continues to rise, effective records management is becoming more difficult than ever before. ¬†Inside this paper, learn best practices for effectively managing SharePoint and social media, including 5 questions to consider and 4 key issues to address when designing your overall strategy. 
(WHITE PAPER) READ ABSTRACT |

Sales Strategy: How to Effectively Incorporate Social Media by SAP America, Inc.

August 2012 - (Free Research)
In this white paper learn how social media is incorporated in the sales process, how companies are using social selling, and how to get started. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

Making Sense of the Chaos: Measuring The Influence of Social Media by IBM

June 2013 - (Free Research)
In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue. 
(WHITE PAPER) READ ABSTRACT |

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