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Social media is not just for fun – it can transform your business by ComputerWeekly.com January 19, 2011 - (Free Research) This six-page Buyer’s Guide to Social Media explains why CIOs and senior IT professionals have a prime oppor tunit y to rethink core business processes and examine how to use social computing to create advantages for their business.  (WHITE PAPER) READ ABSTRACT |

Using Social Media to Deepen Your Customer Relationships by Infor November 24, 2010 - (Free Research) Written for the marketing executive, this paper provides a useful framework to begin to assess how an organization can engage in social media to build deeper relationships with its customers.  (WHITE PAPER) READ ABSTRACT |

IBM Social Analytics: The science behind social media marketing by IBM December 31, 2011 - (Free Research) Access this white paper to learn how savvy marketing professionals are using new technologies to learn about their customers' attitudes, preferences and buying habits from what they say publically, available on social media and through the full range of interactions that can be recorded, measured, and analyzed.  (WHITE PAPER) READ ABSTRACT |

Gartner newsletter: What can social intelligence do for your business? by Hewlett-Packard Limited February 13, 2012 - (Free Research) Access this paper now to discover how your company can develop a strong social media strategy in a matter of a few days.  (EBRIEF) READ ABSTRACT |

Social CRM Comes of Age by Oracle Corporation April 01, 2009 - (Free Research) Web 2.0. Collaborative computing. Social media. And now Social CRM. These terms are used interchangeably, and often, to describe the massive transformation taking place across organizations today. What strategies and tools do the newest CRM solutions provide to leverage this new reality? Read this white paper to learn more about Social CRM.  (WHITE PAPER) READ ABSTRACT |

How Brands Can Optimize Social Strategies with Analytics White Paper by Oracle Corporation August 31, 2012 - (Free Research) Access this white paper which draws from a recent Facebook survey to investigate the demographics of Facebook fans; how fans are acquired, discover pages, and engage; and best practices on how brands can optimize social strategies.  (WHITE PAPER) READ ABSTRACT |

Benchmarking in the contact center: Tips for managing what you measure by Avaya December 31, 2010 - (Free Research) Benchmarking projects are a great way for contact center organizations to improve their operations in order to reconcile competing demands from customers and the business. Read this white paper to learn best practices for executing a successful contact center benchmarking project.  (WHITE PAPER) READ ABSTRACT |

Data Sheet: Oracle Social Engagement and Monitoring Cloud Service by Oracle Corporation UK Ltd December 16, 2012 - (Free Research) Read this white paper to learn how taking advantage of social channels through a single software interface can help your company to listen to what customers are saying, reply to posts and messages, keep tabs on your competitors, publish to multiple Facebook and Twitter accounts, and much more.  (DATA SHEET)

Sales 2.0: Tap Into Social Media to Drive Enterprise Sales Results by InsideView August 26, 2009 - (Free Research) Read this paper to learn how Sales 2.0 technology helps sales identify the right opportunities at the right time and determine the right people to contact. Also learn how this unique approach enables sales and marketing collaboration to drive productivity and close more deals in this increasingly connected world.  (WHITE PAPER) READ ABSTRACT |

The Future of email and applications is social by IBM April 05, 2013 - (Free Research) While it's difficult to imagine a workplace without email, today many businesses are coping with information overload. Email is a key factor of business collaboration tools, so businesses need to find a way to modify information management. View this white paper to learn more about what the future of email application entails.  (WHITE PAPER) READ ABSTRACT |

Top 10 Tips to Keep Your Small Business Safe by Trend Micro, Inc. November 17, 2010 - (Free Research) Read this paper to learn the top ten ways to protect your small business against web threats. Learn what you need to know about security and what are the key elements to address.  (WHITE PAPER) READ ABSTRACT |

Social Media and Customer Service by Pegasystems May 11, 2011 - (Free Research) One of the biggest issues for companies is creating effective customer services processes.  What if social media could help the problem?  (WHITE PAPER) READ ABSTRACT |

Sales Strategy: How to Effectively Incorporate Social Media by SAP America, Inc. August 02, 2012 - (Free Research) In this white paper learn how social media is incorporated in the sales process, how companies are using social selling, and how to get started.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

The Social Enterprise: Using Social Enterprise Applications to Enable the Next Wave of Knowledge Worker Productivity by Oracle Corporation October 2008 - (Free Research) Enterprise social applications are the next generation of collaboration and productivity tools, capturing the interpersonal knowledge of workers and the implicit connections among people, systems, and data.  (WHITE PAPER) READ ABSTRACT |

Five Questions About Managing Social Media that You Should Ask Your Agency White Paper by Oracle Corporation September 2012 - (Free Research) Choosing the right marketing or branding agency for your company is a complicated task. This white paper provides you with five questions you should ask agencies to help you separate the real candidates from the poseurs.  (WHITE PAPER) READ ABSTRACT |

Social analytics: Finding opportunity in chaos by IBM May 2013 - (Free Research) Today, all organisations are engaged in social media. Enterprises can no longer escape the need to monitor and analyse social media outlets such as Facebook, Twitter and other news outlets. Enterprise need to adjust to this change quickly or they risk falling behind.  (WHITE PAPER) READ ABSTRACT |

Social Media Moves into Mainstream IT Service Management by CA Technologies. August 2011 - (Free Research) This white paper focuses on the evolving role of social media in service desk management. Read on to learn more about social media trends in ITSM, the new culture for service desk management, the benefits of improved self-service access via social media and how social media applies to Service Desk in terms of collaboration, community, etc.  (WHITE PAPER) READ ABSTRACT |

A Unified Records Management Approach to Maximize SharePoint and Social Media by Iron Mountain December 2012 - (Free Research) As the use of social media and SharePoint technologies continues to rise, effective records management is becoming more difficult than ever before.  Inside this paper, learn best practices for effectively managing SharePoint and social media, including 5 questions to consider and 4 key issues to address when designing your overall strategy.  (WHITE PAPER) READ ABSTRACT |

Branded Video Posts: Using Multimedia to Increase Engagement by Oracle Corporation September 2012 - (Free Research) Access this helpful white paper for key insights into how you can maximize your video message's effectiveness in social streams. Read on to learn how customers are engaging with video, what types of video posts are most effective and how you can customize your video posting strategy to serve your audience.  (WHITE PAPER) READ ABSTRACT |

Oracle Social Marketing Cloud Service by Oracle Corporation UK Ltd December 2012 - (Free Research) This white paper details a software-as-a-service based solution for managing your organization's branding communities via emerging social media networks. Discover the key features and benefits of this single, integrated platform for optimizing your social marketing efforts.  (WHITE PAPER)

Social Media Analytics - Making Customer Insights Actionable by IBM May 2011 - (Free Research) This white paper will examine the role social media can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies more effectively meet perpetually shifting consumer demands expressed through, and influenced by, these dynamic communication channels.  (WHITE PAPER) READ ABSTRACT |

The Social Business - Advent of a new age by IBM June 2011 - (Free Research) This white paper discusses the ins and outs of social businesses, uncovering what it means, the value it brings, and what you should expect for the future.  (WHITE PAPER)

What Customers Want: Tips for Creating and Marketing a Social Catalog by Oracle Corporation September 2012 - (Free Research) This white paper begins by explaining how social commerce and social catalogs differ from traditional advertising and online product catalogs. Also included are seven tips for creating and marketing an effective social catalog for your brand.  (WHITE PAPER) READ ABSTRACT |

Social Media Analytics Software Pulls Useful Info out of Online Muddle by IBM March 2013 - (Free Research) In this white paper, see how unstructured and semi-structured data analytics are changing the relationship of businesses to their social media consumer bases.  (EGUIDE) READ ABSTRACT |

#CompliantData: The Social Media Data Archiving Conundrum by Iron Mountain March 2012 - (Free Research) Check out this white paper to discover how to set the stage for social media success - learn how to gauge risk vs. reward in social media, discover how to update your compliance strategy to include social media, receive best practices for staying on top of archiving regulations and more.  (WHITE PAPER) READ ABSTRACT |

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