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Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars by Citrix Online December 01, 2008 - (Free Research) Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.  (WHITE PAPER) READ ABSTRACT |

Using Webinars to Engage Prospects by Citrix Online August 19, 2009 - (Free Research) View this on-demand Webinar to hear Ken Molay, president of Webinar Success, share tips to help you prepare and deliver Webinars that build enthusiasm among prospects, leading to easier sales communications and higher conversion percentages.  (WEBCAST) READ ABSTRACT |

Podcast: Emerging Media Series, Issue Two: Blogs and Real Simple Syndication Report by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.  (PODCAST) READ ABSTRACT |

9 Management Practices for Exceptional Webinars by Citrix Online August 2009 - (Free Research) This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.  (WHITE PAPER) READ ABSTRACT |

Emerging Media Series: How Blogs and Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.  (ANALYST REPORT) READ ABSTRACT |

Business Wire hosts award-winning events for client education with GoToWebinar by Citrix Online June 2009 - (Free Research) Business Wire, a global market leader in commercial news distribution, adopted Citrix® GoToMeeting® with GoToWebinar® in order to enhance communication with clients, increase employee training and deliver added value to customers by providing top-notch educational Webinars. Download the case study to learn more.  (CASE STUDY) READ ABSTRACT |

How to Market and Sell Services with Webinars by Citrix Online November 2009 - (Free Research) This webcast reveals strategies to create a winning webinar program. It offers proven tactics to get more leads and sales from your marketing budget.  (WEBCAST) READ ABSTRACT |

How to Market and Sell Services with Webinars by Citrix Online June 2009 - (Free Research) This new Quantum Leap Marketing white paper explores how to successfully market and sell services with Webinars so that you get maximum mileage out of your marketing budget.  (WHITE PAPER) READ ABSTRACT |

Define What's Valued Online - A Webcast Presented by KnowledgeStorm by KnowledgeStorm Webinars (E-mail this company) September 2005 - (Free Research) The CMO Council and KnowledgeStorm have partnered to explore the relationship between online technology researchers and IT vendors. Join KnowledgeStorm in this Webcast replay to learn what over 1,400 survey respondents said about online technology content usage and its influence on IT buying.  (WEBCAST) READ ABSTRACT |

KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company) August 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies.  (WEBCAST) READ ABSTRACT |

What Causes Webinar Attendees to Bail by Citrix Online August 2009 - (Free Research) Download this new MarketingSherpa study to discover the leading causes for attendees to drop out of Webinars and what you can do to sharpen your presentations.  (WHITE PAPER) READ ABSTRACT |

Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company) August 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies.  (ANALYST REPORT) READ ABSTRACT |

Getting the Most From Your Marketing Events: The ROI of In-Person Seminars, Trade Shows, and Webinars by Citrix Online November 2009 - (Free Research) This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy.  (WHITE PAPER) READ ABSTRACT |

Service Delivery Innovation: Creating Client Value and Enhancing Profitability by SAP AG January 2007 - (Free Research) This paper reviews the forces that affect the professional services market today, defines and explains the main pillars of service delivery innovation, and reviews the benefits firms derive from service delivery innovation.  (WHITE PAPER) READ ABSTRACT |

Rational Build Forge Value Estimator by IBM November 2009 - (Free Research) Take two minutes to determine the value that Build Forge can provide your organization with the new Build Forge Value Estimator. This automation and visibility positively impacts your organization by reducing idle time, errors and rework. Try it today.  (ASSESSMENT TOOL)

Transformational Change in Financial Services: The Value of Delivery Options in IT Vendors by i365, A Seagate Company November 2009 - (Free Research) As improving business functionality increasingly depends on IT, CIOs find themselves between the proverbial rock and a hard place. They must find ways to bring new and dynamic value to the business with fewer resources. To meet this challenge, more CIOs are sourcing IT through vendors that offer multiple delivery options.  (ANALYST REPORT) READ ABSTRACT |

New Research: How to Improve Your B2B Email Marketing Results in 2007 by KnowledgeStorm Webinars (E-mail this company) January 2007 - (Free Research) Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free!  (WEBCAST) READ ABSTRACT |

Strategies for Distributing Your Online Content: Why, Where and How by KnowledgeStorm Webinars (E-mail this company) July 2006 - (Free Research) In this one hour Webcast, presented by Jeff Ramminger, EVP KnowledgeStorm, learn how you can develop more effective content, make it available more efficiently and influence the most important decision makers at the right stages of the buying process.  (WEBCAST) READ ABSTRACT |

Customer perspectives on the benefits of a collaborative process to deliver software quality by IBM September 2009 - (Free Research) This Hurwitz and Associates whitepaper shares the successes, challenges and future plans of three companies - Sogeti Group, Accident Compensation Corporation (ACC), and Scotiabank.  (WHITE PAPER)

The Capital Delivery Revolution and Technology: Connecting Capital Planning, Construction, and Everything in Between by Oracle Corporation January 2009 - (Free Research) This white paper recognizes three principal solution areas in the capital project delivery lifecycle: project design, project execution, and organizational governance. In particular, it addresses the area of project execution and the means available today to drive successful project delivery on a consistent basis.  (WHITE PAPER) READ ABSTRACT |

Smarter State Government Processes in 2010 - Enabling Citizen-Centric Processes, Transforming Service Delivery and Reducing Costs with IBM WebSphere® ILOG Business Rule Management System (BRMS) Technology by IBM September 2009 - (Free Research) Find out how technology can enable the delivery of better value for citizens and lower costs in this solutions brief.  (WHITE PAPER) READ ABSTRACT |

Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis by SAP AG June 2009 - (Free Research) There are many elements that impact a company's brand. Concentrating on a select few lets you control financial investment while maximizing the returned benefit. This SAP Executive Insight focuses on efforts that target a key set of brand-related opportunities and describes how companies can strengthen brand value even in a recession.  (WHITE PAPER) READ ABSTRACT |

IBM Software Delivery Best Practices eKit : Do More with Less by IBM November 2009 - (Free Research) This e-Kit is for anyone who wants to deliver effective software, while reducing costs and risks in this challenging economic environment. Our white papers, videos, webcasts, and customer success stories provide guidance and best practices while showing you how Rational solutions help you gain both short- and long-term value.  (RESOURCE CENTER) READ ABSTRACT |

eBook: HP IT Service Management - Optimizing Service Lifecycle Delivery and Cost by HP October 2009 - (Free Research) Many IT professionals are looking to IT Service Management (ITSM) to deliver quality IT services that meet the needs of the business under these tough conditions. Regardless of the size of your business, you can deliver superior service quality to your business with the HP approach to ITSM and the HP software and services that support it.  (EBOOK) READ ABSTRACT |

Managed Services Delivery: From Packets to Applications by Blue Coat April 2009 - (Free Research) Check out this brief analyst report to learn how a comprehensive up-the-stack approach supports today's mission-critical enterprise networks and provides reliable, rapid response times for network-centric business practices and applications on a 24/7 basis.  (ANALYST REPORT) READ ABSTRACT |

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