Massachusetts businesses facing down MA 201 CMR 17.00 can meet the challenge with preparation and execution. Read this e-book to learn more about important topics such as identity theft, data breach prevention, mandatory encryption, and getting ahead of the game where Massachusetts data protection law is concerned. 

This webcast reveals strategies to create a winning webinar program. It offers proven tactics to get more leads and sales from your marketing budget. 

Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more. 

Massachusetts has taken the lead in passing a new regulation - 201 CMR 17:00 -that requires companies to implement a comprehensive data security plan that includes encryption. This article discusses some aspects of this regulation and offers suggestions on how data security best practices can help with compliance. 

Download this new MarketingSherpa study to discover the leading causes for attendees to drop out of Webinars and what you can do to sharpen your presentations. 

Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies. 

This collection of slides from the Information Security Decisions Conference provides some insight into some of the new regulations and recent changes in existing regulations. The slides focus on Red Flag Rules, the MA ID theft law, and the NV Data Protection law. Read on to learn how to stay compliant with these new laws and others like them. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

The regulatory environment is constantly changing, so creating a streamlined and flexible program is every security pro's first goal when it comes to compliance. Check out this videocast for best practices on forming a comprehensive compliance program. 

View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. 

Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation. 

Recent research by SiriusDecisions has shown that the average B2B organization actually utilizes only 6 % of the leads generated per year. If you're like many sales and marketing professionals, the time and money you will spend on online lead generation and management in 2004 will not yield the results you're looking for.