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LiveRail Implements Infobright and Hadoop for Video Advertising Analytics by Infobright, Inc.

December 31, 2011 - (Free Research)
This brief case study describes how LiveRail, a provider of solutions for enabling and enhancing the monetization of Internet-distributed video, leveraged two complementary technologies in order to provide customers with fast access to their advertising data for reporting and analysis. 
(CASE STUDY) READ ABSTRACT |

7 Criteria to Consider When Embedding BI by Tableau Software

August 16, 2010 - (Free Research)
Though there’s no simple answer to “buy or build,” there are criteria — seven, in fact, that can guide you to make a well informed decision. This paper helps you identify and evaluate each one. 
(WHITE PAPER) READ ABSTRACT |

Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software

June 2008 - (Free Research)
We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives. 
(WHITE PAPER) READ ABSTRACT |

Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company)

May 2006 - (Free Research)
Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation. 
(WEBCAST) READ ABSTRACT |

Mobile Web 2.0 - opportunities in advertising and presence-based services by SearchSecurity.com

December 2010 - (Free Research)
The mobilisation of Web 2.0 is fostering new partnerships and rivalries throughout the value chain. 
(WHITE PAPER) READ ABSTRACT |

The End of Advertising as We Know It by IBM Line of Business

February 2008 - (Free Research)
Based on IBM global surveys of more than 2,400 consumers and 80 advertising experts, we see four change drivers shifting control within the industry. Find out more by downloading this IBM white paper. 
(WHITE PAPER)

Prototyping Data Warehouses Using Visual Analytics: Presentation Transcript by Tableau Software

April 2009 - (Free Research)
Read this presentation transcript of the “Prototyping Data Warehouses using Visual Analytics” webinar that includes a case study demonstrating how the City of Charlotte is administering Tableau Server to reduce IT intervention, reduce costs and increase collaboration between business units. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

Analyst's take: New Microsoft Visual Studio Team System offers more benefits to users by ComputerWeekly.com

January 2011 - (Free Research)
Microsoft Visual Studio Team System enables companies to increase productivity in development environments and adopt cost-reducing strategies such as follow the sun.  Microsoft Visual Studio 2010 Ultimate will give users more ways to achieve these improvements. 
(WHITE PAPER) READ ABSTRACT |

Power To Align Talent To Strategic Business by Oracle Corporation

February 2012 - (Free Research)
Read this white paper to explore talent management best practices. Learn why it's so important to review talent in a collaborative, visual, data-driven environment, align goals across individuals, groups, and the organization, pay for performance to reward your top talent, and leverage social network tools. 
(WHITE PAPER) READ ABSTRACT |

Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans by WebTrends (E-mail this company)

April 2013 - (Free Research)
With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions. 
(WHITE PAPER) READ ABSTRACT |

Employing the most effective advertising in a changing market by Sprint

April 2011 - (Free Research)
In today’s highly competitive and crowded marketplace, reaching your target audience with information and compelling brand messaging is more critical than ever before. Advertising has long been viewed as the key to generating mindshare among consumers for products and services. 
(WHITE PAPER) READ ABSTRACT |

Digital Billboard Advertising - New Life for a Classic Medium by Motorola, Inc.

March 2009 - (Free Research)
Read this paper to learn more about the emerging trend of digital billboard advertising and how it can enhance responsiveness, flexibility and profits. 
(WHITE PAPER) READ ABSTRACT |

Addressable Advertising Opportunities for Network Operators by Motorola, Inc.

December 2008 - (Free Research)
This paper provides an overview of advanced advertising opportunities and outlines Motorola's commitment to targeted video advertising. 
(WHITE PAPER) READ ABSTRACT |

KnowledgeStorm Advertising Overview: Build Brand Awareness among Technology Buyers by KnowledgeStorm, Inc (E-mail this company)

June 2007 - (Free Research)
If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience. 
(ANALYST REPORT) READ ABSTRACT |

5 Keys to Success with Internet TV by Brightcove

June 2008 - (Free Research)
The Brightcove Internet TV platform supports all five pillars of an online video strategy and a wide variety of approaches to implementing each pillar. 
(WHITE PAPER) READ ABSTRACT |

Infor - ERP VISUAL by Infor

September 2008 - (Free Research)
Infor ERP VISUAL combines affordability and deep functionality, and is ideal for high growth, mixed-mode manufacturers who need a modular solution. Learn why more than 4,000 businesses trust Infor ERP VISUAL to run their operations. 
(DEMO) READ ABSTRACT |

A Shortcut Guide to Virtualization and Service Automation by Hewlett-Packard Company

October 2008 - (Free Research)
This Shortcut Guide to Virtualization and IT Service Automation provides an insightful overview of virtualization and IT Service Management. It helps demystify virtualization and helps you determine if virtualization is right for your environment. 
(WHITE PAPER) READ ABSTRACT |

Prototyping Data Warehouses Using Visual Analytics by Tableau Software

March 2009 - (Free Research)
The webinar will include a case study demonstrating how the City of Charlotte is administering Tableau Server to reduce IT intervention, reduce costs and increase collaboration between business units. 
(WEBCAST) READ ABSTRACT |

Comcast’s cable advertising division empowers their 1,500 associate sales force with an Alteryx intranet market analysis and advertising and support application by Alteryx, Inc.

January 2011 - (Free Research)
Comcast Spotlight wanted all of its sales professionals to have immediate access to user-defined market analyses, without having to involve a trained research analyst. Alteryx designed a web-based solution, SpotKnowledge, which enabled increased functionality, accuracy, and faster turn-around times on analysis and reporting. 
(CASE STUDY) READ ABSTRACT |

TruthInIT.com Product Analysis Report - FalconStor SIR VTL by FalconStor Software

August 2009 - (Free Research)
This report is an independent analysis of the FalconStor product and was sponsored by TruthInIT.com. The analysis is based on interviews with FalconStor, their customers, and other industry experts. The conclusion of this analysis is that FalconStor appears to have successfully added global deduplication to the most deployed VTL in the industry. 
(ANALYST REPORT) READ ABSTRACT |

The Financial Edge™: Fund Accounting Software for Nonprofits by Blackbaud

The Financial Edge gives you all the information you need to make the best financial decisions for today and tomorrow. Think of it as insurance for your organization’s future. 
(ASP & SOFTWARE PRODUCT)

Success Factors of a Best-Run Marketing Organisation - How Does Your Team Stack Up? by SAP AG

December 2007 - (Free Research)
How are leading marketing organisations getting the job done? Walk through their best practices, and you'll see what role software solutions - and customers - can play in helping marketing teams demonstrate favorable business outcomes. 
(JOURNAL ARTICLE) READ ABSTRACT |

Transforming customer service with business analytics by IBM

August 2013 - (Free Research)
This paper describes how business analytics can help customer service departments acquire the information and capabilities to move from being centers that solely field complaints to being a competitive resource that enhances customer experience. 
(WHITE PAPER) READ ABSTRACT |

How to Win Customers and Build Trust Online: What smart companies are doing to build trust and use it to create competitive advantage online by VeriSign EMEA

February 2011 - (Free Research)
If you can make your site more trustworthy, you can turn customer concerns to your advantage. Learn how trust can be a competitive advantage, and how to go about establishing trust among customers in this white paper. 
(WHITE PAPER) READ ABSTRACT |

MicroStrategy Customer Success Story: AutoTrader.com by MicroStrategy Incorporated

April 2014 - (Free Research)
In this brief case study, find out how AutoTrader developed a mobile application that enabled advertising consultants to easily access reports and other business-critical information on-the-go, in a meeting, or wherever they might be. 
(CASE STUDY) READ ABSTRACT |

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