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Customer Experience Exchange E-Zine Issue 2 by SearchCRM
January 31, 2012 - (Free Research)
This second issue of Customer Experience Exchange highlights the contact center. Often an overlooked facet of customer relationship management (CRM), the contact center is usually the first way a customer reaches out to a company and thus should always be considered in CRM strategies.
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Customer Experience Exchange E-Zine: Taking a swing at social CRM by SearchCRM
May 16, 2012 - (Free Research)
This edition of the CEM e-zine examines the role social media can play in your company. Learn how Major League Baseball is capitalizing on this revolution to fill its stands even during the darkest of times of the season, why Pinterest is such a success and how Dell measures it's social media success by tracking 22,000 daily online comments.
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Gartner: Deriving value from Big Data for CRM by ComputerWeekly.com
May 20, 2013 - (Free Research)
Kimberly Collins, research vice-president of Gartner highlights the critical steps organisations should to take to integrate big data into Customer Relationship Management (CRM).
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The Business Value of CX: Keeping Your Customers by Oracle Corporation UK Ltd
December 19, 2012 - (Free Research)
Providing personalized, seamless, and consistent service and support during customer interactions can be a major competitive differentiator. But how can you make your customer experience strategies sustainable? Watch this video to uncover quick tips for delivering exceptional customer experiences.
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Developing the right social CRM strategies for improved customer service by Avaya
February 19, 2013 - (Free Research)
Today's exclusive resource examines that steps businesses should take to ensure the seamless integration of social CRM into existing tools and processes. Discover the value you can glean from analyzing and nurturing customer feedback from social media channels.
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CRM without Compromise: A Strategy for Profitable Growth by SAP America, Inc.
April 01, 2007 - (Free Research)
Consider how SAP can help you improve customer relationship management. Build a synergistic ecosystem with employees, customers, and partners to deliver customer value – where customer demand drives the supply chain and customer insight inspires innovation. Quickly respond to sustain competitive advantage and profitability.
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Creating Business Value Through Customer Experience by Oracle Corporation UK Ltd
December 13, 2012 - (Free Research)
In this webcast, Brian J. Curran, VP of Customer Experience Strategy for Oracle, explains the business value of effective customer experience management and offers strategies and methodologies for getting started.
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Customer Experience Online Forum: Join the Revolution by Oracle Corporation UK Ltd
December 18, 2012 - (Free Research)
Today, the customer experience you provide is more important than ever. Watch this webcast to hear from Bruce Temkin, a leading expert in customer experience, Anthony Lye, SVP of Oracle CRM, and other thought leaders as they discuss the ROI of the customer experience and learn strategies your peers are using to win over customers.
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Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience by Unica Corporation - An IBM Company
May 06, 2011 - (Free Research)
In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform.
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Why CRM? The Business Case for Customer Relationship Management by Oracle Corporation
July 2006 - (Free Research)
Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.
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IT as a driver of M&A success by ComputerWeekly.com
March 2012 - (Free Research)
IT considerations are not given adequate attention or rigour in the due diligence prior to mergers and acquisitions, this report from Ernst & Young reveals.
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Personalization Driving E-Commerce by Limelight Networks, Inc.
January 2013 - (Free Research)
Gartner analysts predict that mobile apps and Web 2.0 will be a deciding factor in 50% of your sales by 2015. In order to keep pace, your e-commerce processes need to evolve to include CRM technologies. Read on to learn what 6 factors are essential for an effective e-commerce/CRM merger.
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Enhancing the Customer Experience with Loyalty Management by SAP America, Inc.
April 2009 - (Free Research)
By implementing loyalty programs that are integrated across sales, service, and marketing - across all channels of interaction - a firm can greatly enhance the customer experience, increase customer retention, and foster development of a community of people who serve as advocates for the business.
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Social Media-based Customer Loyalty Programs by Infor CRM
February 2012 - (Free Research)
This e-guide from our editorial team will teach you how to efficiently deliver additional value to customers via social media as well as tips for finding balance when connecting with customers, and expert engagement tips from social media consultant Erik Qualman.
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The One-to-One Future: Are We There Yet? by Infor CRM
December 2008 - (Free Research)
The need for one-to-one marketing has never been more urgent. This white paper shows how three core strategies must be deployed in order to address current and future business challenges, and to continue the journey toward the one-to-one future.
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Using Social Media to Deepen Your Customer Relationships by Infor
November 2010 - (Free Research)
Written for the marketing executive, this paper provides a useful framework to begin to assess how an organization can engage in social media to build deeper relationships with its customers.
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Let Innovation, Not Technology, Drive Your Product Business by SAP America, Inc.
July 1967 - (Free Research)
SAP's unique Product and Service Leadership framework is a strategy for companies to bring innovative products to market faster and to drive value for their customers. Learn more about it in this whitepaper.
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