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The value of mobile and social to CRM by ComputerWeekly.com March 16, 2012 - (Free Research) Adding mobile access and social collaboration to CRM delivers significant benefits, this report from Nucleus Research reveals.  (ANALYST REPORT) READ ABSTRACT |

Connect and Empower Mobile Salespeople by Oracle Corporation June 10, 2009 - (Free Research) Read this white paper to learn how a lightweight mobile CRM application - more task - than system-focused - can actually provide useful information and encourage salespeople to utilize it.  (WHITE PAPER) READ ABSTRACT |

Getting Started with Microsoft Dynamics CRM Online by Microsoft December 14, 2009 - (Free Research) In this short video, we will show you some useful getting started tips to gain the most value out of your Microsoft Dynamics CRM Online evaluation.  (VIDEO) READ ABSTRACT |

Smarter communications through analytics by IBM November 18, 2011 - (Free Research) As research suggests, investments in data integration and analytics that maximize the value of each customer are worthwhile and create potential for financial gain. To quantify the value of those investments, an illustrative $8 billion communications provider was modeled. Results from this effort are presented throughout this paper.  (WHITE PAPER)

Personalization Driving E-Commerce by Limelight Networks, Inc. January 28, 2013 - (Free Research) Gartner analysts predict that mobile apps and Web 2.0 will be a deciding factor in 50% of your sales by 2015. In order to keep pace, your e-commerce processes need to evolve to include CRM technologies. Read on to learn what 6 factors are essential for an effective e-commerce/CRM merger.  (EGUIDE) READ ABSTRACT |

Why Ruggedized Computers Outperform Consumer-Grade PDAs by Intermec May 11, 2011 - (Free Research) General-purpose PDAs and ruggedized enterprise mobile computers are made for separate markets, designed for different tasks, and vary by their size, weight and materials. But the biggest difference between these device types is their total cost of ownership (TCO). This white paper explains how your business can get TCO as low as possible.  (WEBCAST) READ ABSTRACT |

IT in the UK SMB (Small and Medium sized Business) Sector by ComputerWeekly.com January 04, 2012 - (Free Research) This report from Knowledge Peers and Pierre Audoin Consultants (PAC), reveals what leaders of Small and Medium-Sized Businesses (SMBs) think of IT – its strategic value, its potential, and the changing way in which it is being used in their organisations.  (IT BRIEFING) READ ABSTRACT |

Identifying Your Mobile Opportunities by IFS January 31, 2013 - (Free Research) This resource explores how mobile technology is impacting enterprise resource planning (ERP) systems and how mobility adds value to the business. Inside, find guidance for planning and extending mobility throughout your business and workforce.  (WHITE PAPER) READ ABSTRACT |

Readying your Portals for Social Business by IBM August 16, 2011 - (Free Research) Social networking, high-speed mobility and smarter devices are changing the way we do business. Read this paper now to learn how you can create value for your business through building robust social and real-time collaboration capabilities into portals.  (WHITE PAPER) READ ABSTRACT |

Taking a Strategic Approach to Enterprise Mobility by Sybase, an SAP company September 03, 2009 - (Free Research) This webcast discusses everything you need to know about adopting a Mobile Enterprise Application Platform, such as the true value of adopting a Mobile Enterprise Application Platform, the trends you need to be tracking, and how to take a strategic approach to deployment.  (WEBCAST) READ ABSTRACT |

Advancing Enterprise Mobility to Improve Sales and Service by SAP America, Inc. March 24, 2011 - (Free Research) Explore the latest thinking on use of mobile technology to deliver business value by enabling sales and service processes – and transform processes across the enterprise. Business software vendors can best support their customers by collaborating with strategic partners to co-innovate and foster a mobile ecosystem.  (WHITE PAPER) READ ABSTRACT |

Accenture Technology Vision 2013 by ComputerWeekly.com February 19, 2013 - (Free Research) Accenture's technology vision assesses the impact of digital technology on the enterprise in 2013 and offers action points for CIOs and business leaders.  (IT BRIEFING) READ ABSTRACT |

Delivering Customer Value Faster with Big Data Analytics by FICO June 17, 2013 - (Free Research) In this comprehensive resource, you'll learn how a decision management ecosystem allows you to harness the analytic insight from customer data to make better, real-time decisions throughout the customer lifecycle. Read on to discover the three essential steps to decision management and use cases for a cloud deployment of decision management.  (WHITE PAPER) READ ABSTRACT |

Customer Experience Management in the New Era of Mobility by IBM June 05, 2013 - (Free Research) View this white paper to learn more about how your business can obtain higher revenues, lower costs and higher customer satisfaction. Mobility provides businesses with the opportunity to provide customers with unique value. It gives customers a channel to interact with their preferred companies.  (WHITE PAPER) READ ABSTRACT |

Gartner: Deriving value from Big Data for CRM by ComputerWeekly.com May 20, 2013 - (Free Research) Kimberly Collins, research vice-president of Gartner highlights the critical steps organisations should to take to integrate big data into Customer Relationship Management (CRM).  (ESSENTIAL GUIDE) READ ABSTRACT |

Connect social and enterprise intelligence to transform the customer experience. HP Information Management and Analytics Solution Brief by Hewlett-Packard Limited July 06, 2012 - (Free Research) With the widespread adoption of mobile technologies and social media, businesses have been given a plethora of fresh information on customer wants and needs. Review this paper to learn about how you can utilize these new information resources to maximize customer experience and transform your business strategy for enhanced profitability.  (WHITE PAPER) READ ABSTRACT |

Mobile, Social, Analytics Offer Promise but Demand New Metrics by IBM March 15, 2013 - (Free Research) A successful social media analytics endeavor involves changing your business practices and metrics in order to adapt to these new technologies.  This expert e-guide explains how your organization should rethink metrics in order to maximize the value of social technologies, analytics, and mobile devices.  (EGUIDE) READ ABSTRACT |

E-Book: Taking Mobile CRM Beyond the Sales Force by Sybase, an SAP company September 13, 2010 - (Free Research) Mobility was going to be "the next big thing" in CRM but didn’t pan out, with "road warriors" frustrated with user interfaces meant for a PC. But the success of smart phones has changed the game. This e-book helps enterprises understand the marketplace for devices, applications and managing it all in order to create a mobile CRM program.  (EBOOK) READ ABSTRACT |

Taking Mobile CRM Beyond the Sales Force by SAP America, Inc. July 11, 2011 - (Free Research) The success of consumer-friendly smart phones has changed the game. People are bringing their iPhones and Droids to IT asking for CRM functionality.  (EBOOK)

The future of mobile CRM by SugarCRM Inc. March 20, 2012 - (Free Research) In this expert e-guide, find out how social and mobile customer relationship management (CRM) are changing the CRM landscape.  (EGUIDE) READ ABSTRACT |

CRM for the Professional on the Go by BlackBerry December 2006 - (Free Research) Mobile CRM is something that needs to be considered now. As a business leader, you might have put it into your mental to do later box, but the reasons to make it a priority are compelling. Read this paper to discover why.  (WHITE PAPER) READ ABSTRACT |

Which Off-line CRM solution for Field Force? by Wipro Technologies October 2009 - (Free Research) This paper explores four different choices available for offline CRM solution based on SAP platform, namely SAP CRM Mobile Solutions for Laptop users, SAP CRM on Blackberry on other PDA's, CRM Online solution accessed over internet, Offline recording of information using SAP Interactive forms by Adobe.  (WHITE PAPER) READ ABSTRACT |

Shred-It Goes Mobile with CRM-Service by Kony May 2013 - (Free Research) Shred-It, a leading information security company providing document destruction services, was looking to initiate a mobile strategy to improve the efficiency of their customer service reps (CSRs). Read this short case study to learn how  mobilizing their CRM service processes allows Shred-It to provide standardized, consistent delivery of service.  (CASE STUDY) READ ABSTRACT |

Editorial Tip: Measuring the ROI of Social CRM: No easy task by Infor February 2011 - (Free Research) As more organizations invest in social channels, the question of value becomes increasingly important. In social media, ROI alone may not tell the value of the effort, and benefits to the business from the customer service approach could be gauged by a variety of factors. Uncover how to measure the real value of an investment in social CRM.  (EGUIDE) READ ABSTRACT |

It's all about customer satisfaction by Hewlett-Packard Limited May 2013 - (Free Research) This brief video explores how high fashion brand Valentino improved its customer relations by developing and implementing a set of fully-integrated mobile apps. Watch now to discover the new technologies that supported Valentino's CRM initiatives.  (WEBCAST) READ ABSTRACT |

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