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The value of mobile and social to CRM by ComputerWeekly.com

March 16, 2012 - (Free Research)
Adding mobile access and social collaboration to CRM delivers significant benefits, this report from Nucleus Research reveals. 
(ANALYST REPORT) READ ABSTRACT |

Connect and Empower Mobile Salespeople by Oracle Corporation

June 10, 2009 - (Free Research)
Read this white paper to learn how a lightweight mobile CRM application - more task - than system-focused - can actually provide useful information and encourage salespeople to utilize it. 
(WHITE PAPER) READ ABSTRACT |

Smarter communications through analytics by IBM

November 18, 2011 - (Free Research)
As research suggests, investments in data integration and analytics that maximize the value of each customer are worthwhile and create potential for financial gain. To quantify the value of those investments, an illustrative $8 billion communications provider was modeled. Results from this effort are presented throughout this paper. 
(WHITE PAPER)

Getting Started with Microsoft Dynamics CRM Online by Microsoft

December 14, 2009 - (Free Research)
In this short video, we will show you some useful getting started tips to gain the most value out of your Microsoft Dynamics CRM Online evaluation. 
(VIDEO) READ ABSTRACT |

Personalization Driving E-Commerce by Limelight Networks, Inc.

January 28, 2013 - (Free Research)
Gartner analysts predict that mobile apps and Web 2.0 will be a deciding factor in 50% of your sales by 2015. In order to keep pace, your e-commerce processes need to evolve to include CRM technologies. Read on to learn what 6 factors are essential for an effective e-commerce/CRM merger. 
(EGUIDE) READ ABSTRACT |

IT in the UK SMB (Small and Medium sized Business) Sector by ComputerWeekly.com

January 04, 2012 - (Free Research)
This report from Knowledge Peers and Pierre Audoin Consultants (PAC), reveals what leaders of Small and Medium-Sized Businesses (SMBs) think of IT – its strategic value, its potential, and the changing way in which it is being used in their organisations. 
(IT BRIEFING) READ ABSTRACT |

Readying your Portals for Social Business by IBM

August 16, 2011 - (Free Research)
Social networking, high-speed mobility and smarter devices are changing the way we do business. Read this paper now to learn how you can create value for your business through building robust social and real-time collaboration capabilities into portals. 
(WHITE PAPER) READ ABSTRACT |

Taking a Strategic Approach to Enterprise Mobility by Sybase, an SAP company

September 03, 2009 - (Free Research)
This webcast discusses everything you need to know about adopting a Mobile Enterprise Application Platform, such as the true value of adopting a Mobile Enterprise Application Platform, the trends you need to be tracking, and how to take a strategic approach to deployment. 
(WEBCAST) READ ABSTRACT |

Advancing Enterprise Mobility to Improve Sales and Service by SAP America, Inc.

March 24, 2011 - (Free Research)
Explore the latest thinking on use of mobile technology to deliver business value by enabling sales and service processes – and transform processes across the enterprise. Business software vendors can best support their customers by collaborating with strategic partners to co-innovate and foster a mobile ecosystem. 
(WHITE PAPER) READ ABSTRACT |

Accenture Technology Vision 2013 by ComputerWeekly.com

February 19, 2013 - (Free Research)
Accenture's technology vision assesses the impact of digital technology on the enterprise in 2013 and offers action points for CIOs and business leaders. 
(IT BRIEFING) READ ABSTRACT |

Webinar: Achieving Smarter Process with a mobile first approach by IBM

March 11, 2014 - (Free Research)
In this webcast, industry experts examine some of the scenarios where customer engagement processes and mobility work in conjunction to create more successful interactions with customers and drive business value exponentially. 
(VIDEO) READ ABSTRACT |

Gartner: Deriving value from Big Data for CRM by ComputerWeekly.com

May 20, 2013 - (Free Research)
Kimberly Collins, research vice-president of Gartner highlights the critical steps organisations should to take to integrate big data into Customer Relationship Management (CRM). 
(ESSENTIAL GUIDE) READ ABSTRACT |

Analysts on CRM: How mobile, social, analytics are reshaping strategies by IBM

March 24, 2014 - (Free Research)
In this e-guide, get advice from experts including Gartner research vice president Gene Alvarez, on how businesses can prepare for the evolving CRM market and address changing customer experience needs. Don't get left behind by relying on legacy processes and technology -- find out how to get ahead of the pack by reading now. 
(EGUIDE) READ ABSTRACT |

Editorial Tip: Measuring the ROI of Social CRM: No easy task by Infor

February 14, 2011 - (Free Research)
As more organizations invest in social channels, the question of value becomes increasingly important. In social media, ROI alone may not tell the value of the effort, and benefits to the business from the customer service approach could be gauged by a variety of factors. Uncover how to measure the real value of an investment in social CRM. 
(EGUIDE) READ ABSTRACT |

Mobile, Social, Analytics Offer Promise but Demand New Metrics by IBM

March 15, 2013 - (Free Research)
A successful social media analytics endeavor involves changing your business practices and metrics in order to adapt to these new technologies.  This expert e-guide explains how your organization should rethink metrics in order to maximize the value of social technologies, analytics, and mobile devices. 
(EGUIDE) READ ABSTRACT |

E-Book: Taking Mobile CRM Beyond the Sales Force by Sybase, an SAP company

September 13, 2010 - (Free Research)
Mobility was going to be "the next big thing" in CRM but didn’t pan out, with "road warriors" frustrated with user interfaces meant for a PC. But the success of smart phones has changed the game. This e-book helps enterprises understand the marketplace for devices, applications and managing it all in order to create a mobile CRM program. 
(EBOOK) READ ABSTRACT |

Taking Mobile CRM Beyond the Sales Force by SAP America, Inc.

July 11, 2011 - (Free Research)
The success of consumer-friendly smart phones has changed the game. People are bringing their iPhones and Droids to IT asking for CRM functionality. 
(EBOOK)

CRM for the Professional on the Go by BlackBerry

December 2006 - (Free Research)
Mobile CRM is something that needs to be considered now. As a business leader, you might have put it into your mental to do later box, but the reasons to make it a priority are compelling. Read this paper to discover why. 
(WHITE PAPER) READ ABSTRACT |

Sales: Maximize Profitability, Improve Performance, and Deliver Customer Value by SAP America, Inc.

September 2010 - (Free Research)
This paper explains how the SAP CRM application equips your sales professionals with the tools and information they need to plan, execute, and analyze sales operations throughout the sales cycle. Continue reading to learn how to maximize profitability, improve performance, and deliver customer value with SAP CRM. 
(WHITE PAPER) READ ABSTRACT |

Air Transport Industry Insights 2014 by ComputerWeekly.com

May 2014 - (Free Research)
This report from SITA looks at the impact of business intelligence on airlines and airports. 
(ESSENTIAL GUIDE) READ ABSTRACT |

Optimize sales effectiveness - SAP CRM rapid-deployment solution for mobile sales by Hewlett-Packard Company

May 2013 - (Free Research)
View this resource to learn how to get your essential customer relationship management (CRM) functionality quickly and affordably through a variety of mobile devices. 
(WHITE PAPER) READ ABSTRACT |

Which Off-line CRM solution for Field Force? by Wipro Technologies

October 2009 - (Free Research)
This paper explores four different choices available for offline CRM solution based on SAP platform, namely SAP CRM Mobile Solutions for Laptop users, SAP CRM on Blackberry on other PDA's, CRM Online solution accessed over internet, Offline recording of information using SAP Interactive forms by Adobe. 
(WHITE PAPER) READ ABSTRACT |

The future of mobile CRM by SugarCRM Inc.

March 2012 - (Free Research)
In this expert e-guide, find out how social and mobile customer relationship management (CRM) are changing the CRM landscape. 
(EGUIDE) READ ABSTRACT |

Building a Clear and Socially Connected Enterprise by SAP America, Inc.

December 2010 - (Free Research)
Read this white paper to learn how financial services firms can leverage social channels to better understand changing customer needs and interaction styles, develop products and services that address those changes, and create marketing campaigns that target these customers. 
(WHITE PAPER) READ ABSTRACT |

CRM guide: How social is changing the strategy by IBM

February 2014 - (Free Research)
Rapid changes in social computing, mobile and customer analytics are driving shifts in CRM strategies. This e-guide examines how businesses can prepare for the evolving CRM market and address changing customer experience needs. Discover the latest predictions for CRM trends according to analysts from Gartner Inc. 
(EGUIDE) READ ABSTRACT |

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