This podcast is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. Listen how podcasting can become your next hot marketing delivery mechanism. 

In an exclusive survey, members of the CIO Forum on LinkedIn have weighed in on the business impact of application performance. These CIOs and IT leaders say they directly associate application performance with end-user and customer satisfaction, along with the potential to increase productivity and lower costs. 

Improving the overall quality of your company’s decision-making process results also improves the overall effectiveness of your business. This paper explains how reporting will help your organization make better decisions, and how on-demand reporting allows you to accomplish this task in a fast, cost-effective, and easy-to use manner. 

Connecting Through Content, Issue Two examines how technology buyers search for content and how marketers deliver content to them. Content distribution channels, user search techniques, content registration behavior and other aspects of content distribution and syndication are evaluated. 

This exclusive research reveals what IT professionals really think about technology, their employers, and their careers 

This is a white paper compiled of survey findings on understanding a business' online customer experience. 

This study, conducted by Ponemon Institue, examines the risks inherent in poor control and oversight of privilege users. View now to uncover the key findings and what can be done to minimize risk. 

24% of annual online revenue is lost globally due to poor online customer experience. This report will underscore the importance of online customer experience management, or CEM, which is about taking a disciplined approach to understanding how customers interact with your business online and removing the obstacles to their success. 

For the 11th year in succession, the Airline IT Trends Survey tracks the key technology trends in the airline industry. It demonstrates the role that the survey’s global benchmarks play in underlining the importance of IT within the airline industry, while also stimulating debate in boardrooms worldwide about the way ahead. 

This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives. 

The enterprise mobility policy guide for IT management and CIOs 

Organizations are often turning to Master Data Management as a key enabler in improving the timeliness, quality and reliability of BI with the ultimate goal of improving business performance. This survey report presents recommendations on the "do and don't" of MDM as well as some findings on the use of open source and manual coding in MDM projects. 

This report discusses content strategies and preferences from the unique perspectives of both the B2B technology buyers and marketers.