The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

This podcast summarizes, Define What's Valued Online, a new study which confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Listen to this podcast to learn about basic changes you can make to improve your online content. 

In this podcast, virtualization expert Anil Desai talks with WhatIs.com's Alex Howard about the many ways virtualization can be used to improve software testing and development. 

In this podcast, listeners will hear a vendor-neutral, executive overview of in-database analytics technology from independent expert Rick Sherman. Find out how the technology works -- and how companies are leveraging it for improved operational efficiency and other business benefits. 

In this podcast, learn how to implement a cost-effective, efficient disaster recovery (DR) plan with virtualization. Discover 4 different DR methods that work with virtualization to help prevent future disasters. Learn how to plan for DR by defining requirements and assigning application inventory to service levels. 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

In this expert podcast W. Curtis Preston describes the most effective techniques, tools and best practices for protecting edge or mobile data. 

Virtual desktops provide many consolidation opportunities, as well as some unique security and business continuity advantages. This podcast gives an overview of desktop virtualization, highlights several virtual desktop solutions, and analyzes the operational efficiency gains possible with desktop virtualization. 

In this podcast, virtualization expert Anil Desai talks with WhatIs.com's Alex Howard about Microsoft's Hyper-V, a new virtualization platform from the Redmond-based software giant. 

When developing a security strategy, it is critical for businesses to consider their System i platform in order to protect themselves from data breaches. In this podcast learn how to control network access on System i and protect your organization from data loss. 

Unstructured data is the largest growing data segment today. Some IT groups are turning to archiving solutions to lower cost, reduce risk, and make better use of resources. This podcast will explain how archiving strategies can help drive efficiency in the data center. 

In this podcast, discover new unified communication (UC) technology that enhances collaboration and conferencing capabilities. Gain insight into four UC applications and how to select the best one for your use cases. Learn how to extend telecommunications, mobility, desktops and applications to improve business operation performance. 

This report discusses content strategies and preferences from the unique perspectives of both the B2B technology buyers and marketers.