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Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc..
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The Best Strategies for a Successful CRM Strategy Implementation

by Epicor Software Corporation

May 23, 2011 - (Free Research)
How to have a successful customer relationship management (CRM) implementation. 
(WHITE PAPER) READ ABSTRACT |

The State of Marketing 2011: Unica’s Annual Survey of Marketers by Unica Corporation - An IBM Company

May 06, 2011 - (Free Research)
This is the current report based on a survey of almost 300 online and direct marketers representing a comprehensive mix of companies by location, revenues and industry. Explore the response to new developments, continuing trends and the market. 
(WHITE PAPER) READ ABSTRACT |

A Silver Lining for Communications, Media, and Entertainment Companies by Infor CRM

April 02, 2010 - (Free Research)
This paper discusses how a cross-channel approach can help CME companies increase customer retention and loyalty, streamline marketing processes, and overcome the numerous technical, organizational, and logistical barriers to an effective multichannel environment. 
(WHITE PAPER) READ ABSTRACT |

Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience by Unica Corporation - An IBM Company

May 06, 2011 - (Free Research)
In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform. 
(WHITE PAPER) READ ABSTRACT |

Managing the Challenges of Email Marketing by Unica Corporation - An IBM Company

May 06, 2011 - (Free Research)
The ideal email marketing technology solution provides the best of both worlds: timely data access to develop segmented and personalized content, plus offloading the responsibility for managing the delivery infrastructure, and ensuring deliverability. This brief paper explores the brains and beauty of successful email marketing. 
(WHITE PAPER) READ ABSTRACT |

Magic Quadrant for Marketing Resource Management by Unica Corporation - An IBM Company

February 11, 2011 - (Free Research)
This Magic Quadrant compares 18 vendors and the strengths and cautions they each bring to the table with marketing resource management. This provides means each company based on constant criteria, allowing you to choose a vendor that meets your needs. 
(WHITE PAPER) READ ABSTRACT |

True Profiles: A Contemporary Method for Managing Customer Data by Unica Corporation - An IBM Company

May 04, 2011 - (Free Research)
As the internet changes the way of traditional marketing and communication, discover a “True Profile” as a means of understanding customer behavior, actions and preferences using analytics. Learn the 4 key components of True Profiles and the business benefits included. 
(WHITE PAPER) READ ABSTRACT |

Interactive Marketing eBook: It’s all about the Journey by Unica Corporation - An IBM Company

May 06, 2011 - (Free Research)
No matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey. 
(EBOOK) READ ABSTRACT |

To SaaS or Not to SaaS: Making Your Digital Measurement Count by Unica Corporation - An IBM Company

September 23, 2010 - (Free Research)
Read To SaaS or Not to SaaS: Make Your Digital Measurement Count by Eric Peterson to choose wisely. 
(WHITE PAPER) READ ABSTRACT |

Helping CRM Serve Its Purpose: How to Reduce the Increasingly Complex Risks That Threaten ROI by OnDemand Software

April 2008 - (Free Research)
This white paper briefly highlights CRM's recent evolution, examines the risks that accompany those developments and most important identifies the capabilities contained in an effective synchronized content development platform. 
(WHITE PAPER) READ ABSTRACT |

Improve web content management with mobile marketing by OpenText

January 2012 - (Free Research)
This analyst report discusses how best-in-class businesses have adapted their content for improved mobile marketing. 
(ANALYST REPORT) READ ABSTRACT |

CW Buyer's Guide: Customer Relations (CRM) by ComputerWeekly.com

October 2011 - (Free Research)
This nine-page Buyer's Guide to Customer Relationsip Management (CRM) analyses the factors CIOs and senior IT professionals will need to consider as they plan their CRM strategies. 
(ESSENTIAL GUIDE) READ ABSTRACT |

Delivering Superior Customer Value in Communications Firms: Enabling Optimal Offer Creation for Service Providers by SAP America, Inc.

April 2009 - (Free Research)
For communications companies - whether focused on telecommunications services or media content - these are challenging times. Markets are saturated with new offerings, and margins continue to diminish. In response, communications service providers (CSPs) are concentrating on improving offers of voice, content, and data services. 
(WHITE PAPER) READ ABSTRACT |

Ensuring Success with On-site Testing and Targeting by WebTrends (E-mail this company)

April 2013 - (Free Research)
Your company's website is one of your most valuable assets, so it needs to be as effective, informative, and engaging as possible in order to provide the best customer experience. Turn to this white paper to learn the challenges behind optimizing your site and learn how you can avoid the pitfalls while implementing the most effective processes. 
(WHITE PAPER) READ ABSTRACT |

Gartner Magic Quadrant reveals fragmented social CRM market by Infor CRM

February 2012 - (Free Research)
This tip guide provides you with Gartner's expert insights into this fragmented social CRM market and predictions for the future of social CRM from their 2011 Magic Quadrant for Social CRM. 
(EGUIDE) READ ABSTRACT |

Staples Case Study by IBM

September 2011 - (Free Research)
Staples set the bar for the office superstore when it first opened its doors in 1986. It now has the second-largest Internet retail revenue in the world with $10.2 billion in 2010 sales, 43% of the company's total revenue. This paper details how Staples delivered a much more personalized shopping experience to its online customers. 
(CASE STUDY) READ ABSTRACT |

Integrating and Auditing Content across the Enterprise by ASG Software Solutions

April 2011 - (Free Research)
Read this white paper to find out what your not being told about your companies content management. 
(WHITE PAPER) READ ABSTRACT |

The secrets of effective Web content management: Best (and worst) practices by SearchContentManagement

April 2013 - (Free Research)
For WCM deployments to be effective, companies need to plan carefully and manage implementations properly. Access this expert handbook to dig into the key  issues involved in setting up, developing and managing effective WCM initiatives. 
(EBOOK) READ ABSTRACT |

Keeping Pace with the Consumer: What you Need to Deliver a Next-Generation Customer Experience by Aspect

August 2010 - (Free Research)
This paper outlines key capabilities and top-line technical requirements to consider as you engage with IT to determine the best path forward to meet your customers’ demands. Continue reading to learn tips and techniques to keep pace with the consumer and deliver a next-generations customer experience. 
(WHITE PAPER) READ ABSTRACT |

Sales Intelligence: The Secret to Sales Nirvana by IBM

January 2009 - (Free Research)
Read this paper to learn about sales intelligence-- the external sources of information that a company uses to enhance sales force effectiveness. This Aberdeen Group report offers tips from best-in-class companies, including best practices related to data quality, sales force automation, and CRM solutions. 
(WHITE PAPER) READ ABSTRACT |

Nine Real-World Results from Testing and Targeting by WebTrends (E-mail this company)

April 2013 - (Free Research)
In today's wired world, you must make sure your website is optimized for optimal ROI and sales.  Check out this white paper to learn about the business case of web site optimization, and learn from nine brief success stories of businesses across all sectors. 
(WHITE PAPER) READ ABSTRACT |

Case Study: Inland Custom Publishing Group by Pitney Bowes Business Insight

March 2009 - (Free Research)
With the help of Pitney Bowes MapInfo's mapping capabilities, Inland Custom Publishing was able to expand their portfolio with a new magazine targeting a local high income audience with local and regional content. Read this case study and learn how the publishers can now provide a balance of stories covering topics like local dining and the arts. 
(CASE STUDY) READ ABSTRACT |

Taking Control with Marketing Optimization by WebTrends (E-mail this company)

April 2013 - (Free Research)
Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies. 
(WHITE PAPER) READ ABSTRACT |

Marketing strategies to improve customer understanding by OpenText

June 2012 - (Free Research)
In our customer-centric market, the voice of the consumer is having a major effect on day-to-day business decisions. This expert e-guide reveals tips and advice to help readers utilize marketing strategies to best improve the customer experience and understanding. 
(EGUIDE) READ ABSTRACT |

Content Mapped to Buying Stages Powers Nurturing Results by Genius.com

October 2009 - (Free Research)
This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve. 
(WHITE PAPER) READ ABSTRACT |

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