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The State of Marketing 2011: Unica’s Annual Survey of Marketers by Unica Corporation - An IBM Company
May 06, 2011 - (Free Research)
This is the current report based on a survey of almost 300 online and direct marketers representing a comprehensive mix of companies by location, revenues and industry. Explore the response to new developments, continuing trends and the market.
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A Silver Lining for Communications, Media, and Entertainment Companies by Infor CRM
April 02, 2010 - (Free Research)
This paper discusses how a cross-channel approach can help CME companies increase customer retention and loyalty, streamline marketing processes, and overcome the numerous technical, organizational, and logistical barriers to an effective multichannel environment.
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Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience by Unica Corporation - An IBM Company
May 06, 2011 - (Free Research)
In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform.
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Magic Quadrant for Marketing Resource Management by Unica Corporation - An IBM Company
February 11, 2011 - (Free Research)
This Magic Quadrant compares 18 vendors and the strengths and cautions they each bring to the table with marketing resource management. This provides means each company based on constant criteria, allowing you to choose a vendor that meets your needs.
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Managing the Challenges of Email Marketing by Unica Corporation - An IBM Company
May 06, 2011 - (Free Research)
The ideal email marketing technology solution provides the best of both worlds: timely data access to develop segmented and personalized content, plus offloading the responsibility for managing the delivery infrastructure, and ensuring deliverability. This brief paper explores the brains and beauty of successful email marketing.
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True Profiles: A Contemporary Method for Managing Customer Data by Unica Corporation - An IBM Company
May 04, 2011 - (Free Research)
As the internet changes the way of traditional marketing and communication, discover a “True Profile” as a means of understanding customer behavior, actions and preferences using analytics. Learn the 4 key components of True Profiles and the business benefits included.
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Interactive Marketing eBook: It’s all about the Journey by Unica Corporation - An IBM Company
May 06, 2011 - (Free Research)
No matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey.
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Transform the Customer Experience with Pega CRM by Pegasystems
May 11, 2011 - (Free Research)
For years, companies have tried to serve customers in a way that would lead to brand loyalty. While traditional CRM systems have failed to deliver, a new approach might be just what companies need.
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The State of Customer Data Integration 2012: The What, Why & How of CRM Integration by Scribe Software Corporation
August 20, 2012 - (Free Research)
Customer data integration helps companies grow and thrive, but businesses still have a long way to go to implement customer relationship management (CRM) in a meaningful way. Check out what over 300 companies said about cloud, their CRM platforms, and customer data integration in this survey.
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Grow Your Business with Microsoft Dynamics CRM by Microsoft
September 09, 2009 - (Free Research)
View this webcast to see how that Microsoft Dynamics CRM 4.0 gives you the capability to easily create and maintain a clear view of customers from first contact through purchase and post sales.
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Video: Everest uses Enterprise Cloud Services for Microsoft Dynamics CRM by Hewlett-Packard Company
April 01, 2013 - (Free Research)
In this on-demand webcast, Mark Duffey, President and CEO of the first nationwide funeral planning and concierge service company, Everest, discusses his move to CRM in the cloud.By easily migrating to software-as-a-service (SaaS), Everest was able to provide more immediate information to their clients and save 60% in costs.
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CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success by Pivotal CRM, a CDC Software solution
February 20, 2009 - (Free Research)
This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business.
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Why CRM? The Business Case for Customer Relationship Management by Oracle Corporation
July 2006 - (Free Research)
Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.
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CRM Total Cost of Ownership: Fees, Subscriptions and Hidden Costs by SugarCRM Inc.
July 2011 - (Free Research)
The following analysis provides a comparative price analysis of four leading CRM solutions for midmarketorganizations. Forrester Research defines midmarket organizations as any organization with revenues of lessthan $1 billion and/or fewer than 1,000 employees.
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Accela Video Whitepaper: Differentiate Your Company with Complete CRM by Oracle Corporation
April 2010 - (Free Research)
Interactions between partners, customers, and employees are much faster-paced in our highly-networked world. It is important that CRM solutions understand these relationships. Watch this video to learn strategies for CRM evolution.
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Video: Everest uses Enterprise Cloud Services for Microsoft Dynamics CRM by Hewlett-Packard Limited
February 2013 - (Free Research)
In this on-demand webcast, Mark Duffey, President and CEO of the first nationwide funeral planning and concierge service company, Everest, discusses his move to CRM in the cloud.By easily migrating to software-as-a-service (SaaS), Everest was able to provide more immediate information to their clients and save 60% in costs.
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SAP Customer Relationship Management (SAP CRM) Multimedia Presentations by SAP America, Inc.
October 2010 - (Free Research)
These multimedia presentations will explain the features and benefits of SAP Customer Relationship Management (SAP CRM). Watch the presentations to discover how SAP CRM can enable you to become a customer-centric enterprise and to differentiate you company for competitive advantage.
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Improve your response: HP Enterprise Cloud Services for SAP CRM Rapid Deployment Solutions by Hewlett-Packard Company
April 2013 - (Free Research)
In today's market, the most profitable businesses are those that have the agility and scalability required to respond to customer's changing needs. Their secret to success? The right CRM tools. Read on to learn about one pay-as-you-go CRM tool designed to provide you with all the key CRM features in a cost-effective package.
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Agile, Secure, Reliable: World Class Customer Service in the Cloud by Oracle Corporation UK Ltd
April 2013 - (Free Research)
Delivering top-notch service on a budget and tight deadlines is a challenge for even the most successful organizations, so many companies are moving to the cloud for CRM initiatives. Check out this informative e-book from Oracle to discover the business benefits and IT advantages of CRM in the cloud, a platform for implementation, and more.
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