This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

It sounds simple, but just try to figure out who accessed your confidential data yesterday. IT management standards insist on it, compliance standards require it, but can you deliver? 

Active Directory becomes very complex to manage in Windows networks. Administrators leave, users are given elevated privileges, applications require special accounts - very soon you have an Active Directory full of security weaknesses. 

Enterprise Management Associates® (EMA®) research shows 75% of CIOs are facing budget cuts. Most CIOs need to go beyond obvious cost reduction measures to address the largest single IT cost - staff. This whitepaper will discuss the ways that Workload automation can effect real cost savings. 

This collection of slides from the PCI DSS 1.2 Roundtable Dinner Reception, prepared by Mathieu Gorge, CEO of VigiTrust, presents an overview of PCI DSS regulations, how they’re changing, and what your organization can do to stay compliant. 

Regulatory compliance, legal discovery and storage management issues are driving more organizations to consider email archiving. Here's what you should know when making decisions about your organization's use of email archiving technology. 

This webcast shows the potential roles of both general and complex event processing within your SOA initiative, and how these two approaches can be applied in a complementary fashion to meet a variety of business objectives. 

Using OS lock down scripts can be time consuming and error prone. Keeping those scripts up-to-date as new guidelines are published requires a continuous cycle of research, interpretation, and script revision. Do you really have time for this? Security Blanket automates the process of locking down Linux and Solaris operating systems. 

Security information management systems can now be used for proactive risk management and business intelligence. This Essentials Guide explains how this can be achieved. Read on to find articles that cover topics like today's SIM trends, incident response, threat management, and data analysis. 

The findings of this survey suggest that despite PCI DSS regulation companies are still struggling with data security. However, it also suggests that companies that take a strategic approach to PCI compliance go through fewer data breaches. Learn more about leveraging PCI to get a broader, more effective, and more cost efficient security program. 

This report focuses on the market events that impact demand. It explains the six market event categories that cannot be controlled but can be effectively managed if the right processes and technologies are in place.