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Enabling a safer internet: The positive approach to web security by Sophos, Inc.

April 08, 2009 - (Free Research)
This paper describes today's new web threats, highlights the need for a positive security model to replace yesterday's access-blocking approach, and describes the three pillars of protection organizations need to safeguard their systems and resources. 
(WHITE PAPER) READ ABSTRACT |

Getting Started with SharePoint 2010 by Microsoft Corporation India Pvt Ltd

December 04, 2009 - (Free Research)
Join Paul Andrew, Technical Product Manager for Microsoft's SharePoint Team, as he discusses the new features of SharePoint 2010 for developers. 
(VIDEO) READ ABSTRACT |

Experian expands revenue opportunities by developing global market insight tools by Alteryx, Inc.

January 11, 2011 - (Free Research)
Experian needed to enhance its consumer insight and market analysis tool, Micromarketer, to give customers a more powerful and flexible engine. Experian leveraged Alteryx data- and country-neutral core technology to redevelop its Micromarketer product. The result was a new release named Micromarketer Generation 3 (G3). 
(CASE STUDY) READ ABSTRACT |

Real-Time Risk Monitoring: Timely Monitoring and Management of Positions/Exposures by Sybase, an SAP company

June 15, 2011 - (Free Research)
Check out this white paper now, compliments of Sybase, and learn how you can get timely monitoring and management of your positions and exposures—with less risk! 
(WHITE PAPER) READ ABSTRACT |

Podcast - Emerging Media Series: Online Video, Social Networks and Wikis by KnowledgeStorm, Inc (E-mail this company)

November 28, 2006 - (Free Research)
This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 
(PODCAST) READ ABSTRACT |

Emerging Media Series: Online Video, Social Networks and Wikis by KnowledgeStorm, Inc (E-mail this company)

November 09, 2006 - (Free Research)
This report, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 
(ANALYST REPORT) READ ABSTRACT |

Real-Time Risk Monitoring by Sybase, an SAP company

November 02, 2011 - (Free Research)
Using a Visual Data Analytics Platform to Monitor and Manage Positions/Exposures in Real-Time Firms that engage in financial trading are exposed to counterparty risk (i.e., credit risk), market risk, and operational risk. 
(WHITE PAPER) READ ABSTRACT |

IT Connects Customers to Brands by Cisco Systems, Inc.

August 16, 2010 - (Free Research)
Paul Gillin, author of three social media marketing books, reveals how CIOs are becoming the designated guardians of intellectual property. As the use of social media tools grows, Gillen recommends how a CIO can stay in front of the widespread access and create enhanced customer experiences. 
(VIDEO)

CMO Guide: How to Evaluate Marketing Technology by IBM

April 08, 2014 - (Free Research)
The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes. 
(WHITE PAPER) READ ABSTRACT |

Sales: Maximize Profitability, Improve Performance, and Deliver Customer Value by SAP America, Inc.

September 03, 2010 - (Free Research)
This paper explains how the SAP CRM application equips your sales professionals with the tools and information they need to plan, execute, and analyze sales operations throughout the sales cycle. Continue reading to learn how to maximize profitability, improve performance, and deliver customer value with SAP CRM. 
(WHITE PAPER) READ ABSTRACT |

New social business technology transforms marketing by Jive Software

July 11, 2013 - (Free Research)
Check out this resource to discover a collaboration platform prupose-built for marketing teams that enables employees to get work done more effectively while enabling more effective communication with customers and partners. 
(WHITE PAPER) READ ABSTRACT |

2013 Trends to Watch: Customer Experience and Interaction by Oracle Corporation

October 31, 2012 - (Free Research)
This report looks at some of the important changes in the customer experience and interaction market, detailing how technologies are evolving to meet new consumer demands, and provides recommendations for both enterprises and vendors. 
(WHITE PAPER) READ ABSTRACT |

Surviving and Thriving in the Customer-Driven Age by Oracle Corporation

September 2008 - (Free Research)
The customer-driven age is upon us and succeeding in this environment requires a new set of goals and a new set of tools. Learn how CRM is the catalyst to transform organizations, empower employees and capitalize on new market opportunities. 
(WHITE PAPER) READ ABSTRACT |

Placing Advanced Analytic Integration In The Palm Of Your Hand by Pitney Bowes Business Insight

November 2010 - (Free Research)
Businesses are always searching for new resources that give them a better understanding of their customers, prospects, competition and current operations. This insight can be achieved by integrating analytical tools into their business processes. Read this presentation transcript to learn more. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

Tools and Frameworks for Collaborative Development Communities in the Enterprise A New Model for Distributed Teams by CollabNet

October 2010 - (Free Research)
Collaboration has become an operational necessity for organizations. To succeed in today’s intensely competitive markets, an enterprise must enable collaboration among all members of its global development organization. This requires new tools and processes. Read this paper for insight into deploying an enterprise-class ALM platform. 
(WHITE PAPER) READ ABSTRACT |

Emerging Media Series: The Influence of Podcasts on B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company)

July 2006 - (Free Research)
This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism. 
(ANALYST REPORT) READ ABSTRACT |

The Social Sales Revolution by Salesforce.com

February 2012 - (Free Research)
This e-book examines how some of today’s most successful reps approach social sales. Among others, you’ll meet a wine salesman with almost a million Twitter followers, a global manufacturer who is taking orders on Facebook, and a storage saleswoman who used Twitter and other tools to exceed her quota by 200%. 
(EBOOK) READ ABSTRACT |

Why Bringing Social to your Marketing Team is a Non-Negotiable by Jive Software

July 2013 - (Free Research)
Access this valuable resource to learn how improving cross-functional collaboration is the new marketing mandate, and social business is the enabler, allowing marketing teams to drive more leads, increase sales and cut operational costs. 
(WHITE PAPER) READ ABSTRACT |

IBM Social Analytics: The science behind social media marketing by IBM

December 2011 - (Free Research)
Access this white paper to learn how savvy marketing professionals are using new technologies to learn about their customers' attitudes, preferences and buying habits from what they say publically, available on social media and through the full range of interactions that can be recorded, measured, and analyzed. 
(WHITE PAPER) READ ABSTRACT |

Selecting ALM tools for your organization by CA Technologies.

June 2012 - (Free Research)
Read this expert e-guide to discover: a breakdown of the types of ALM tools that are available to help manage software testing processes− including market leaders and niche players that address specific issues; three key considerations to keep in mind when evaluating ALM tools; and more! 
(EGUIDE) READ ABSTRACT |

How to Profit in a Downturn: 4 Customer-centric Strategies for Growth in a Challenging Market by Pivotal CRM, a CDC Software solution

February 2009 - (Free Research)
In this white paper, learn how your organization can use customer-centric strategies and CRM tools to maximize the value and loyalty of your customer base. Gain insight into new areas of opportunity and do more with less in a time of economic uncertainty. 
(WHITE PAPER) READ ABSTRACT |

Load Testing 2.0 - The Next Generation of Load Testing for the Web 2.0 World by Gomez

July 2009 - (Free Research)
Read this paper to learn why Load Testing 2.0 solutions are needed and who benefits. Learn best practices to get business value out of advanced load testing features, the limits of load testing 1.0 solutions, how today's approach complements existing 1.0 solutions, and what factors are important for selecting successful Load Testing 2.0 solutions. 
(WHITE PAPER) READ ABSTRACT |

Unified Performance Management: The Key to Successful Performance Management by IBM

April 2009 - (Free Research)
Using common performance management tools and systems efficiently is just as critical to the success of the business as using a common set of applications for accounting and human resources (ERP) and marketing and sales (CRM). Read this paper to learn more. 
(WHITE PAPER) READ ABSTRACT |

The Future of Unified Communications in 2014 by Cisco (E-mail this company)

January 2014 - (Free Research)
This expert e-guide takes a stab at predicting the future of the unified communications and social enterprise markets in 2014. 
(EGUIDE) READ ABSTRACT |

Metro Atlanta YMCA Better Aligns its Mission, Member Engagement, and Marketing Communications Activities Using Birst by Birst

October 2009 - (Free Research)
In an attempt to tailor and more effectively promote its programs, the Metro Atlanta YMCA turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with features that included automated dashboards and adhoc reporting at a fair price. Read on to learn the benefits YMCA experienced when they switched to Birst. 
(CASE STUDY) READ ABSTRACT |

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