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The Best Strategies for a Successful CRM Strategy Implementation by Epicor Software Corporation May 23, 2011 - (Free Research) How to have a successful customer relationship management (CRM) implementation.  (WHITE PAPER) READ ABSTRACT |

A Silver Lining for Communications, Media, and Entertainment Companies by Infor CRM April 02, 2010 - (Free Research) This paper discusses how a cross-channel approach can help CME companies increase customer retention and loyalty, streamline marketing processes, and overcome the numerous technical, organizational, and logistical barriers to an effective multichannel environment.  (WHITE PAPER) READ ABSTRACT |

Transform the Customer Experience with Pega CRM by Pegasystems May 11, 2011 - (Free Research) For years, companies have tried to serve customers in a way that would lead to brand loyalty.  While traditional CRM systems have failed to deliver, a new approach might be just what companies need.  (WHITE PAPER) READ ABSTRACT |

The State of Customer Data Integration 2012: The What, Why & How of CRM Integration by Scribe Software Corporation August 20, 2012 - (Free Research) Customer data integration helps companies grow and thrive, but businesses still have a long way to go to implement customer relationship management (CRM) in a meaningful way. Check out what over 300 companies said about cloud, their CRM platforms, and customer data integration in this survey.  (WHITE PAPER) READ ABSTRACT |

Video: Everest uses Enterprise Cloud Services for Microsoft Dynamics CRM by Hewlett-Packard Company April 01, 2013 - (Free Research) In this on-demand webcast, Mark Duffey, President and CEO of the first nationwide funeral planning and concierge service company, Everest, discusses his move to CRM in the cloud.By easily migrating to software-as-a-service (SaaS), Everest was able to provide more immediate information to their clients and save 60% in costs.  (WEBCAST) READ ABSTRACT |

CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success by Pivotal CRM, a CDC Software solution February 20, 2009 - (Free Research) This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business.  (WHITE PAPER) READ ABSTRACT |

Why CRM? The Business Case for Customer Relationship Management by Oracle Corporation July 2006 - (Free Research) Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.  (WHITE PAPER) READ ABSTRACT |

The Next Generation of CRM - Engaging with the Empowered Customer in Turbulent Times by SAP America, Inc. April 2009 - (Free Research) In this Podcast, Dr. Volker Hildebrand, VP CRM Product Management, SAP, will discuss these significant trends and outline SAP's approach to a new generation of CRM that will help companies not only survive the current economy but emerge as a leader in the long run.  (PODCAST) READ ABSTRACT |

The Next Generation of CRM - Engaging with the Empowered Customer in Turbulent Times by SAP America, Inc. March 2009 - (Free Research) This Webcast and complimentary Podcast explores today's consumer trends and new customer strategies that will help companies not only survive the current economy but emerge as a leader in the long run.  (WEBCAST) READ ABSTRACT |

Grow Your Business with Microsoft Dynamics CRM by Microsoft September 2009 - (Free Research) View this webcast to see how that Microsoft Dynamics CRM 4.0 gives you the capability to easily create and maintain a clear view of customers from first contact through purchase and post sales.  (WEBCAST) READ ABSTRACT |

CRM Total Cost of Ownership: Fees, Subscriptions and Hidden Costs by SugarCRM Inc. July 2011 - (Free Research) The following analysis provides a comparative price analysis of four leading CRM solutions for midmarketorganizations. Forrester Research defines midmarket organizations as any organization with revenues of lessthan $1 billion and/or fewer than 1,000 employees.  (WHITE PAPER) READ ABSTRACT |

Helping CRM Serve Its Purpose: How to Reduce the Increasingly Complex Risks That Threaten ROI by OnDemand Software April 2008 - (Free Research) This white paper briefly highlights CRM's recent evolution, examines the risks that accompany those developments and most important identifies the capabilities contained in an effective synchronized content development platform.  (WHITE PAPER) READ ABSTRACT |

Accela Video Whitepaper: Differentiate Your Company with Complete CRM by Oracle Corporation April 2010 - (Free Research) Interactions between partners, customers, and employees are much faster-paced in our highly-networked world. It is important that CRM solutions understand these relationships. Watch this video to learn strategies for CRM evolution.  (VIDEO) READ ABSTRACT |

Video: Everest uses Enterprise Cloud Services for Microsoft Dynamics CRM by Hewlett-Packard Limited February 2013 - (Free Research) In this on-demand webcast, Mark Duffey, President and CEO of the first nationwide funeral planning and concierge service company, Everest, discusses his move to CRM in the cloud.By easily migrating to software-as-a-service (SaaS), Everest was able to provide more immediate information to their clients and save 60% in costs.  (WEBCAST) READ ABSTRACT |

SAP Customer Relationship Management (SAP CRM) Multimedia Presentations by SAP America, Inc. October 2010 - (Free Research) These multimedia presentations will explain the features and benefits of SAP Customer Relationship Management (SAP CRM). Watch the presentations to discover how SAP CRM can enable you to become a customer-centric enterprise and to differentiate you company for competitive advantage.  (RESOURCE CENTER) READ ABSTRACT |

The Next Generation of CRM -- Engaging with the Empowered Customer in Turbulent Times by SAP America, Inc. April 2009 - (Free Research) This IT Briefing will address the future state and shape of CRM, the transformational trends that are impacting companies, the CRM framework for success and competitive differentiation, and SAP's holistic approach in this CRM framework.  (IT BRIEFING) READ ABSTRACT |

Improve your response: HP Enterprise Cloud Services for SAP CRM Rapid Deployment Solutions by Hewlett-Packard Company April 2013 - (Free Research) In today's market, the most profitable businesses are those that have the agility and scalability required to respond to customer's changing needs. Their secret to success? The right CRM tools. Read on to learn about one pay-as-you-go CRM tool designed to provide you with all the key CRM features in a cost-effective package.  (PRODUCT OVERVIEW) READ ABSTRACT |

Agile, Secure, Reliable: World Class Customer Service in the Cloud by Oracle Corporation UK Ltd April 2013 - (Free Research) Delivering top-notch service on a budget and tight deadlines is a challenge for even the most successful organizations, so many companies are moving to the cloud for CRM initiatives. Check out this informative e-book from Oracle to discover the business benefits and IT advantages of CRM in the cloud, a platform for implementation, and more.  (EBOOK) READ ABSTRACT |

Belden Corp 10 week CRM Implementation by SAP America, Inc. August 2012 - (Free Research) Belden is one of the largest U.S. manufacturers of high-speed electronic cables. See how the company replaced its on-demand solution with SAP CRM to track its success with customers, enabling the company to view prior performance in order to plan for the future.  (VIDEO) READ ABSTRACT |

Customer Experience Exchange E-Zine: Taking a swing at social CRM by SearchCRM May 2012 - (Free Research) This edition of the CEM e-zine examines the role social media can play in your company. Learn how Major League Baseball is capitalizing on this revolution to fill its stands even during the darkest of times of the season, why Pinterest is such a success and how Dell measures it's social media success by tracking 22,000 daily online comments.  (EZINE)

Integrative CRM Enhances Midsize Business Agility and Performance by IBM July 2012 - (Free Research) This paper is designed to help IT and business leaders at midsize companies find innovative ways to extend their customer relationship management (CRM) capabilities to capitalize on emerging trends such as cloud, mobile, social media and predictive analytics. Gain essential insight to get closer to your customers and ensure your company's survival.  (WHITE PAPER) READ ABSTRACT |

CRM Initiatives for Improved Customer Experience by Limelight Networks, Inc. January 2013 - (Free Research) Usually when deciding between CRM platforms businesses focused on the deployment method: cloud vs. on-premise. However, as bolstering the customer experience grows in importance, savvy companies are focusing their attention of the features the platform has to offer. Read on to learn which features should be considered in your buying decision.  (EGUIDE) READ ABSTRACT |

A Success Model for CRM Integration, And How to Avoid the Most Common Mistake by Scribe Software Corporation May 2011 - (Free Research) As more companies begin to implement customer relationship management (CRM) applications, many struggle with common integration challenges. This paper offers a three step success model for CRM integration projects. Read on to learn the characteristics, implementation requirements, benefits, data replication and process integration.  (WHITE PAPER) READ ABSTRACT |

Why CRM Implementations Fail….And What To Do About It by Scribe Software Corporation March 2011 - (Free Research) Companies are scrambling to implement CRM systems, but they might not be getting what they bargained for if they're not careful. Up to 80% are reporting they're not getting what they were promised. Read this paper and learn how to avoid pitfalls, develop a strategy for your CRM system, and much more.  (WHITE PAPER) READ ABSTRACT |

The top 10 secrets to using data mining to succeed at CRM: Discover proven strategies and best practices by IBM April 2012 - (Free Research) This paper offers insight into an option that capitalizes on predictive analytics, enabling your business to target, optimize and automate your customer-centric interactions. Read this now and learn from other successful companies 10 pivotal tips - including careful planning and setting goals - that will help you craft the perfect data mining plan.  (WHITE PAPER) READ ABSTRACT |

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