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How IBM helps midsize business thrive: Leveraging Smarter Commerce to improve the customer experience and increase ROI by IBM

January 31, 2013 - (Free Research)
Today, businesses must meet increased customer demands - and need to optimize service, sales, and supply chain management to do so. This resource offers advice for midsize businesses on how to achieve rapid ROI in a customer-focused world, while leveraging social media and mobile channels to better connect with customers. 
(WHITE PAPER) READ ABSTRACT |

Survey insights: Marketing's impact on the customer experience by IBM

August 31, 2013 - (Free Research)
To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance. 
(WHITE PAPER) READ ABSTRACT |

Making Sense of the Chaos: Measuring The Influence of Social Media by IBM

June 30, 2013 - (Free Research)
In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue. 
(WHITE PAPER) READ ABSTRACT |

Turn the social data flood into solid marketing decisions by IBM

October 30, 2013 - (Free Research)
The following webcast details how to transform the flood of social media data into actionable intelligence. 
(WEBCAST) READ ABSTRACT |

The Business of Social Business by IBM

November 15, 2013 - (Free Research)
The following white paper outlines many of the challenges associated with social media and how to overcome them. Gain expert advice on how companies today are utilizing social media to their advantage. 
(WHITE PAPER) READ ABSTRACT |

IBV Study: Capitalizing on the Power of the Smarter Consumer by IBM

February 28, 2011 - (Free Research)
Business survival in the age of the smart consumer means empowering your customers to shop how and when they want. In this white paper, find the results of a recent survey of more than 30,000 consumers and uncover the key trends shaping the world of retail. 
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Personalized Marketing and Web Analytics by IBM

February 28, 2013 - (Free Research)
In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline. 
(WHITE PAPER) READ ABSTRACT |

Big data and analytics for a holistic customer journey by IBM

August 31, 2013 - (Free Research)
In the modern business world, customer experience is everything. To re-align your customer-engagement initiatives around this new reality, you will need a clear roadmap for where to start and how to proceed. Access this white paper today for discussion and case studies on how you can use big data analytics to enhance experience. 
(WHITE PAPER) READ ABSTRACT |

From Disney to dishwashers: Digital CRM to change customer experience by IBM

November 22, 2013 - (Free Research)
Access this expert e-guide to uncover how CRM has changed the entire customer experience and how this kind of technology can truly benefit your organization. 
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Forrester Consulting Report - Empowered Customers Drive Collaborative Business Evolution by IBM

May 31, 2012 - (Free Research)
In this comprehensive Forrester report, explore how successful businesses are adapting to the new demands of customers by transforming processes and technology in order to improve customer experience and leverage collaboration for more effective communication over a number of touchpoints. 
(WHITE PAPER) READ ABSTRACT |

The State of Customer Analytics: Taking a Proactive Approach to Loyalty and Retention by IBM

December 31, 2012 - (Free Research)
In today's highly competitive market, it is more important than ever to provide top-tier customer service, and successful businesses know the key to this is leveraging a customer analytics initiative.  Read this resource to learn the ins and outs of customer analytics and the tools you'll need to implement a successful analytics program. 
(WHITE PAPER) READ ABSTRACT |

IBM Watson Engagement Advisor by IBM

November 01, 2013 - (Free Research)
The following white paper outlines the recent change in the consumer market and how to ensure that you are delivering the best customer service. 
(WHITE PAPER) READ ABSTRACT |

IBM Marketing Performance Analytics by IBM

October 31, 2013 - (Free Research)
The following white paper discloses a sure-fire way to track and analyse performance across an infinitely expanding number of channels and campaigns. 
(WHITE PAPER) READ ABSTRACT |

Retail Opportunities in a World of Extremes: Understanding Today's Teens and Boomers by IBM

May 2008 - (Free Research)
This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments. 
(WHITE PAPER)

Real-time Personalization: 6 fundamental tips for marketers by IBM

December 2013 - (Free Research)
Access this white paper today to learn all you need to know about real-time personalization, how to overcome its challenges, and how you can increase the value of every one of your customer interactions. 
(WHITE PAPER) READ ABSTRACT |

Pitfalls to avoid in SAP order management by Esker Inc.

April 2012 - (Free Research)
In this expert e-guide, readers will learn about pitfalls to avoid in order management, as well as how to take advantage of financial tools within the system. 
(EGUIDE) READ ABSTRACT |

Simplify Sales Environments with the Web Commerce Pattern of the IBM PureApplication System by IBM

May 2013 - (Free Research)
Watch this brief video today to learn of a commerce pattern platform that allows organizations to quickly deploy commerce infrastructures and adjust capacity easily to accommodate peak usage. Learn how creating a highly stable environment will ensure optimal resource usage and minimize downtime to provide the best possible customer experience. 
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The Journey to Smarter Commerce by IBM

April 2013 - (Free Research)
In this e-book, explore how you can deliver optimal experiences throughout the customer journey with the right buy, market, sell and service processes. Learn how a customer-focused approach can help you make smarter commerce decisions that improve customer loyalty and profitability. 
(EBOOK) READ ABSTRACT |

How Satisfied Are Your Customers? by IBM

November 2013 - (Free Research)
This brief resource provides statistics and other insights that explain why it's more important than ever to provide excellent customer service and experiences. Read on to learn more. 
(WHITE PAPER) READ ABSTRACT |

Smarter customer service with IBM business analytics by IBM

August 2013 - (Free Research)
View this resource to learn how your business can build better relationships with your customers by utlizing business analytics. 
(WEBCAST) READ ABSTRACT |

Why Advocacy Matters to Grocers: Surveyed Consumers Give Retailers Food for Thought by IBM

May 2008 - (Free Research)
Grocers can pursue customer-focused initiatives and investments with greater precision and success by concentrating on customer advocacy. This paper discusses the attitudes and behaviors that can do improve the level of advocacy among customers. 
(WHITE PAPER)

Marketing: Connecting with the Chief Executive Customer by IBM

February 2014 - (Free Research)
In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world. 
(WHITE PAPER) READ ABSTRACT |

Where have all my marketing investments gone? by IBM

October 2013 - (Free Research)
The following white paper addresses the severe pressures weighed out by the consumer market today. Inside, discover how marketing performance analytics can help marketers address and act upon the marketing pressures. 
(WHITE PAPER) READ ABSTRACT |

Business Analytics for Marketing by IBM

October 2013 - (Free Research)
The following webcast depicts the best solution to making sure that your customers always get the best service possible. 
(WEBCAST) READ ABSTRACT |

Aberdeen Group: Today's Customer Data-Driven Supply Chain: Top Five Practices by IBM

April 2013 - (Free Research)
In this informative e-book, you will learn about the impact of using customer data on key supply chain metrics. Access this paper today to get the analyst perspective on thorough research and insights regarding the connection between customer profile data and companies' supply chains. 
(EBOOK) READ ABSTRACT |

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