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Getting the Most From Your Marketing Events: The ROI of In-Person Seminars, Trade Shows, and Webinars by Citrix Online November 18, 2009 - (Free Research) This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy.  (WHITE PAPER) READ ABSTRACT |

How Savvy Technology Marketers Can Improve Results with an Intelligent Content Strategy by KnowledgeStorm, Inc (E-mail this company) October 2005 - (Free Research) The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions.  (WHITE PAPER) READ ABSTRACT |

2009 ERP Report: Hospitality and Entertainment by Panorama Consulting Group November 2009 - (Free Research) This part of Panorama’s ERP Report outlines the use of ERP software at companies in the hospitality and entertainment industry, including a comparison of ERP results to other industries. This study includes ERP implementation results surrounding average budget, duration, actual costs, and implementation variables.  (ANALYST REPORT) READ ABSTRACT |

Best Practices in Reconciliation: A Practical Guide for Asset Managers by Advent Software, Inc July 2008 - (Free Research) This whitepaper explains why automated reconciliation is quickly evolving into a competitive necessity. The costs associated with manual reconciliation, the benefits from automation, and the best reconciliation workflow model will all be discussed.  (WHITE PAPER)

KnowledgeNote: Like a Fine Wine, Leads Get Better Over Time by KnowledgeStorm, Inc (E-mail this company) February 2007 - (Free Research) Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads.  (WHITE PAPER) READ ABSTRACT |

Podcast - Emerging Media Series: Online Video, Social Networks and Wikis by KnowledgeStorm, Inc (E-mail this company) November 2006 - (Free Research) This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis.  (PODCAST) READ ABSTRACT |

Emerging Media Series: Online Video, Social Networks and Wikis by KnowledgeStorm, Inc (E-mail this company) November 2006 - (Free Research) This report, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis.  (ANALYST REPORT) READ ABSTRACT |

Intelligent Merchandising: Creating a Unique Shopping Experience, Part 2 by SAP AG August 2007 - (Free Research) Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands.  (WHITE PAPER) READ ABSTRACT |

Boost ROI with Faster, Easier, VISUAL Analytics by SPSS Inc. Worldwide Headquarters February 2009 - (Free Research) Join us at this live webcast and learn how you can:<ul> <li>Use RFM analysis to quickly rank customers for high-return marketing</li> <li>Use advanced visualization techniques to uncover segments and patterns in your data, and apply these insights to growth, acquisition, and retention planning</li> <li>and more</li></ul>  (WEBCAST) READ ABSTRACT |

Learn More About KnowledgeStorm by KnowledgeStorm, Inc (E-mail this company) June 2007 - (Free Research) KnowledgeStorm is the Internet's top-ranked search resource for technology solutions and information. With our premier network, search expertise and performance tools and services, KnowledgeStorm provides technology vendors the most opportunities to reach buyers on the Internet and convert them into Web leads.  (WHITE PAPER) READ ABSTRACT |

The Fine Art of Lead Management and Follow-Up: What Research Shows About Lead Qualification and Nurturing by KnowledgeStorm, Inc (E-mail this company) May 2006 - (Free Research) The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices.  (WHITE PAPER) READ ABSTRACT |

Emerging Media Series:Listen How Podcasts Influence B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company) July 2006 - (Free Research) This podcast is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. Listen how podcasting can become your next hot marketing delivery mechanism.  (PODCAST) READ ABSTRACT |

Emerging Media Series: The Influence of Podcasts on B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company) July 2006 - (Free Research) This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism.  (ANALYST REPORT) READ ABSTRACT |

Improving Process Flexibility: How to Respond Quickly to Changing Market Demands by Streamlining Processes by Oracle Corporation December 2008 - (Free Research) This white paper will show that by improving process flexibility and transparency, not only can employees and systems adapt more easily to changing requirements, but existing infrastructure and applications can run more smoothly together for longer, thus raising ROI.  (ANALYST REPORT) READ ABSTRACT |

Programmable Logic Controller Product Lines (PLCs) by AutomationDirect Starting with the DL05 at 8 inputs/ 6 outputs, all the way up to the fully expanded 100 I/O DL06 PLC, these PLCs are a standard that can grow with the changing needs of your machine or process control applications.  (HARDWARE PRODUCT)

Running and Optimizing IT: A Best Practice Approach by SAP AG June 2009 - (Free Research) The results of this survey show that the highest priorities are focused not on technology but on the ability of IT to deliver services that provide value for customers and end users.  (WHITE PAPER) READ ABSTRACT |

FalconStor Heats up VTL Deduplication and the Data Deduplication War by FalconStor Software June 2009 - (Free Research) Today, let's focus on one of the leading players in the data deduplication space, FalconStor. FalconStor can rightfully claim the market share leadership space for VTLs, even though there are other strong players in the space. But the market is fiercely competitive and FalconStor is not resting upon its laurels.  (JOURNAL ARTICLE) READ ABSTRACT |

Communications Leader Videotron Hopes to save $1.6 Million by Automating Service Calls on Blackberry Smartphones by BlackBerry February 2009 - (Free Research) Encumbered by paper-based work orders and instructions relayed verbally, Cable TV company Videotron needed a solution that helped manage service requests in a way that cut costs and service call mistakes. They chose a wireless solution from Blackberry that automates all administrative steps involved in handling a service call.  (CASE STUDY) READ ABSTRACT |

New Research from Forrester Consulting: The Total Economic Impact™ Of Esker DeliveryWare by Esker Inc. July 2009 - (Free Research) Read this commissioned Total Economic Impact (TEI) study conducted by Forrester Consulting on behalf of Esker to learn more about how beneficial going paperless can be for your company and how Esker DeliveryWare can help today.  (ANALYST REPORT) READ ABSTRACT |

Enabling Software and SaaS Vendors to Gain Competitive Advantage: Partnering with SAP for Business Intelligence and Analytics to Achieve Rapid ROI by SAP America Inc November 2009 - (Free Research) On-premises software and SaaS vendors looking to provide BI and analytics functionality have a choice to develop their own components or to partner with an existing BI and analytics vendor. In this white paper, IDC presents evidence showing that a partnership with SAP can result in rapid ROI, improved productivity, innovation and more!  (WHITE PAPER) READ ABSTRACT |

Turning Results into Rewards: Survey Analysis and Reporting by SPSS Inc. Worldwide Headquarters February 2009 - (Free Research) Please join Jane Hendricks, Product Marketing, and Gregory Crist, Sales Engineer, for this webcast focusing on survey analysis and reporting. See why delivering the right survey research results to the right person at the right time makes all the difference.  (WEBCAST) READ ABSTRACT |

Microsoft Dynamics RoleTailored Business Productivity: "Software Designed for Your People" by Microsoft March 2007 - (Free Research) By automating and streamlining financial, customer relationship and supply chain processes, Microsoft Dynamics brings together people, processes and technologies, increasing the productivity and effectiveness of the business, and helping drive business success. Explore the Microsoft Dynamics Customer Model and how it's reflected in this software.  (WHITE PAPER) READ ABSTRACT |

A Guide to the Value of Reliable Data in Retail Banking by DataFlux Corporation November 2009 - (Free Research) Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking.  (WHITE PAPER) READ ABSTRACT |

Driving Business Process Productivity by Tuning Your Customer-Centric Business Processes for Profit by Microsoft September 2009 - (Free Research) This webcast demonstrates how Microsoft Dynamics CRM can be used to capture and manage structured and unstructured sales and marketing customer data within a single, integrated system can help increase your organization's return on investment.  (WEBCAST) READ ABSTRACT |

Do Extraordinary Things Everyday with Microsoft Dynamics CRM! by Microsoft September 2009 - (Free Research) In this webcast, we show you how the productivity of your sales, customer service, and marketing teams can be dramatically increased by taking advantage of the enhancements in the newly released Microsoft Dynamics CRM 4.0.  (WEBCAST) READ ABSTRACT |

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