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Convergence of Sales and Marketing by Neolane Inc. October 2008 - (Free Research) This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).  (WHITE PAPER)

Make CRM Work the Way Salespeople Do by Oracle Corporation September 2009 - (Free Research) This white paper examines how traditional CRM technologies, while valuable in helping organizations manage customers and revenues, have not really assisted the salesforce do their jobs.  (WHITE PAPER) READ ABSTRACT |

Mobile, Social, Analytics Offer Promise but Demand New Metrics by IBM March 2013 - (Free Research) A successful social media analytics endeavor involves changing your business practices and metrics in order to adapt to these new technologies.  This expert e-guide explains how your organization should rethink metrics in order to maximize the value of social technologies, analytics, and mobile devices.  (EGUIDE) READ ABSTRACT |

Optimize Customer Experience to Achieve Competitive Advantage by Wipro Technologies October 2009 - (Free Research) Outsourcing Center and Wipro performed a survey that aimed to gauge how banking institutions are doing with their customer experience initiatives. While not a complete picture of how these financial institutions are progressing with their customer experience efforts, survey results point to some general trends and beliefs in this important area.  (WHITE PAPER) READ ABSTRACT |

Make a Match: Four Tips for Picking a VoIP Partner by Cisco Systems, Inc. January 2011 - (Free Research) When your business wants to gain the advantages of voice over IP (VoIP) and unified communications (UC) technology, where will you find the expertise to do it? How do you choose a partner that’s right for you? Continue reading to gain advice from four small businesses.  (WHITE PAPER) READ ABSTRACT |

Oracle Customer Experience: The Public Sector Experience by Oracle Corporation UK Ltd December 2012 - (Free Research) This brief video outlines how the right technology can enable the public sector industry to greatly enhance their customer experience and foster loyalty. Watch now to find out the advantages of using innovative technologies like mobile applications, live-chat capabilities, and automated email reminders.  (VIDEO)

HP Enterprise Applications Services for Microsoft Dynamics CRM by Hewlett-Packard Limited May 2012 - (Free Research) HP Enterprise Applications Services for Microsoft Dynamics provides a comprehensive enterprise CRM solution based on Microsoft's market-leading Dynamics CRM software application. Read this white paper to learn more about this technology suite and how it can help you reduce risks, lower costs and accelerate growth while improving productivity.  (WHITE PAPER) READ ABSTRACT |

eBook: Gartner CRM Strategy Tips: 7 Key Ways to Improve the Customer Experience by Oracle Corporation January 2009 - (Free Research) Read this E-Book and explore Gartner's 7 key initiatives for enhancing the customer experience as well as 7 steps for adjusting your customer-facing business processes and establishing a more customer-centric strategy.  (EBOOK) READ ABSTRACT |

Gartner: Deriving value from Big Data for CRM by ComputerWeekly.com May 2013 - (Free Research) Kimberly Collins, research vice-president of Gartner highlights the critical steps organisations should to take to integrate big data into Customer Relationship Management (CRM).  (ESSENTIAL GUIDE) READ ABSTRACT |

Strategic insights for your social CRM strategy by Infor May 2013 - (Free Research) This expert e-guide provides a comprehensive look at the challenges of defining a social media strategy for CRM, offers advice on choosing the right tools, and highlights how to train employees on new social media technologies.  (EGUIDE) READ ABSTRACT |

Web 2.0 in Action! How SAP Is Leveraging Web 2.0 in CRM to Improve Customer Experience by SAP America, Inc. June 2008 - (Free Research) This paper discusses how SAP leverages Web 2.0 in CRM to improve customer experience. It examines SAP’s approach to Web 2.0, and how SAP has incorporated the Web 2.0 technological principles within SAP CRM.  (WHITE PAPER) READ ABSTRACT |

HP Enterprise Applications Services for Microsoft Dynamics CRM: Flexible CRM solutions to transform your organization and optimize the customer experience by Hewlett-Packard Limited January 2012 - (Free Research) HP Enterprise Applications Services for Microsoft Dynamics provides a comprehensive enterprise CRM solution based on Microsoft’s market-leading Dynamics CRM software application. Read this white paper to learn more about this technology suite and how it can help you reduce risks, lower costs and accelerate growth while improving productivity.  (WHITE PAPER) READ ABSTRACT |

Improve your response: HP Enterprise Cloud Services for SAP CRM Rapid Deployment Solutions by Hewlett-Packard Company April 2013 - (Free Research) In today's market, the most profitable businesses are those that have the agility and scalability required to respond to customer's changing needs. Their secret to success? The right CRM tools. Read on to learn about one pay-as-you-go CRM tool designed to provide you with all the key CRM features in a cost-effective package.  (PRODUCT OVERVIEW) READ ABSTRACT |

Microsoft catches up with iPad support for Dynamics CRM by ComputerWeekly.com April 2013 - (Free Research) Nucleus Research assesses Microsoft's long-awaited announcement for iPad support and new Yammer capabilities for Dynamics CRM.  (ANALYST REPORT) READ ABSTRACT |

Why CRM? The Business Case for Customer Relationship Management by Oracle Corporation July 2006 - (Free Research) Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.  (WHITE PAPER) READ ABSTRACT |

The value of mobile and social to CRM by ComputerWeekly.com March 2012 - (Free Research) Adding mobile access and social collaboration to CRM delivers significant benefits, this report from Nucleus Research reveals.  (ANALYST REPORT) READ ABSTRACT |

Improve your response: HP Enterprise Cloud Services for SAP CRM Rapid Deployment Solutions by Hewlett-Packard Limited February 2013 - (Free Research) In today's market, the most profitable businesses are those that have the agility and scalability required to respond to customer's changing needs. Their secret to success? The right CRM tools. Read on to learn about one pay-as-you-go CRM tool designed to provide you with all the key CRM features in a cost-effective package.  (PRODUCT OVERVIEW) READ ABSTRACT |

Eliminate Information Silos and Drive Customer Spend by Infor November 2012 - (Free Research) The need for top-notch CRM tools that enhance sales strategies has never been more vital. Leveraging traditional technologies can offer impressive benefits, but savvy businesses are taking it one step further. In this transcript, learn about a technology that integrates CRM with ERP to empower sales and drive your business forward.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

Evaluating CRM Solutions: Six Ways ‘The Oracle Advantage' Benefits Your Organization by Oracle Corporation September 2008 - (Free Research) Deciding on the right CRM solution for your organization is no easy feat. This paper summarizes the key questions every organization should ask of a vendor and the ways "The Oracle Advantage" addresses each of these areas.  (WHITE PAPER) READ ABSTRACT |

Use effective call centers to build customer loyalty by Infor CRM February 2012 - (Free Research) This tip guide features chapter 6 from Paul R. Timm's book, 'Technology and Customer Service: Profitable Relationship Building.' Access this resource now to learn how to align business process with customer relationship management (CRM) initiatives, tips for CRM strategy and how to effectively leverage the call center to improve customer loyalty.  (EGUIDE) READ ABSTRACT |

eBook: Building a Business Case for Social CRM and Customer Communities by Sirius Computer Solutions June 2010 - (Free Research) Learn how to build a business case for social media outlets affecting customer relations and customer communities including Facebook and Twitter, as well as what social media means for CRM, best practices for managing online customer communities, and expert advice on implementing social media programs successfully.  (EBOOK) READ ABSTRACT |

CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success by Pivotal CRM, a CDC Software solution February 2009 - (Free Research) This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business.  (WHITE PAPER) READ ABSTRACT |

CRM in Financial Services: Best practices, trends and strategy for the new economy by Pivotal CRM, a CDC Software solution November 2010 - (Free Research) Find out how financial services companies are leveraging CRM technology and best practices to improve service and operational efficiency. Read this e-book to learn more.  (EBOOK) READ ABSTRACT |

Unifying ERP and CRM to Create a Responsive Enterprise by Infor November 2012 - (Free Research) In order to drive your business forward you need to close more sales. In order to close more sales you need exceptional CRM strategies. But legacy CRM technology alone provides a fragmented view of customers and ultimately hinders sales teams. Read this transcript to learn how a CRM/ERP integration can mitigate this challenge.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

Achieve a 360 Degree View of Your Customer by Infor November 2012 - (Free Research) In today's market, it's easier to keep existing customers than obtain new ones. In order to retain the most customers, you need optimal CRM strategies – but relying on CRM software alone won't cut it anymore. Read this transcript to learn how integrating CRM with enterprise resource planning (ERP) can enhance your sales strategies.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

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