This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives. 

A new study, Define What's Valued Online, confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Learn about basic changes you can make to improve your online content. 

The purpose of this study is to provide a framework to evaluate the potential financial impact of Windows Server 2008 R2 on their organizations. Forrester's aim is to show all calculations and assumptions used in the analysis. Use this study to better understand and communicate a business case for investing in Windows Server 2008 R2. 

Trade study analysis is an effective method of comparing potential solutions to a given problem. Using a model-driven approach allows you to perform trade studies before development or implementation begins and saves time, money, and development headaches. Read on to learn more. 

This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

In this case study you’ll learn how Sin Chew Daily, the most widely-read Chinese-language daily'newspaper in Malaysia, bolstered their perimeter defense by implementing Panda GateDefender software. 

ConAgra Foods, Inc. is one of North America's largest packaged food companies. With the help of SAP and SmartOps, the company was able to tackle its key challenges in making its supply chain more efficient. Read this case study to learn about the challenges ConAgra faced along with the benefits achieved from implementing SAP and SmartOps solutions. 

The operations division in a large multibillion-dollar service company had significant challenges training its franchisees to overcome these challenges the company purchased and installed the SyberWorks Training Center with a 250-seat license. 

Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. 

Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 

Using the VKernel Capacity Bottleneck Analyzer, Hasbro is able to continuously monitor shared CPU, memory, and storage usage to properly allocate the required resources among all of its deployed virtual machines. 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written.