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10 Ways to Improve B2B Email Deliverability and Effectiveness by Vtrenz, Inc.
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The Intelligent Customer Front Door: Go Beyond the Limitations of Traditional Interactive Voice Response (IVR) to Deliver Superior Customer Service by Genesys Co.

June 2008 - (Free Research)
This white paper discusses how companies can transform customer service by applying intelligent business rules for optimal efficiency and a competitive advantage. 
(WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Vestcom International: Personalization Drives Repeat Business by Exstream Software.

April 2008 - (Free Research)
Vestcom International is a New Jersey-based firm that offers end-to-end personalized communication solutions. Vestcom used Exstream Software's Dialogue solution to design a sophisticated relationship management program that is fostering... 
(CASE STUDY) READ ABSTRACT | GO TO CASE STUDY

Life after QuickBooks: Graduating from from QuickBooks to On-demand Financial Management by Intacct

July 2008 - (Free Research)
Until recently, moving from QuickBooks to a more robust system meant acquiring a costly and complex on-premise application. This paper examined how on-demand financial management solutions are responding to the escalating needs of growing companies. 
(WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Syberworks Learning Management System Product Suite by SyberWorks, Inc.

This complete product suite is designed to facilitate the development, dissemination, measurement, and management of corporate knowledge to improve productivity and performance. 
(ASP & SOFTWARE PRODUCT) GO TO DETAILED REPORT

Strategies for Distributing Your Online Content: Why, Where and How by KnowledgeStorm Webinars (E-mail this company)

July 2006 - (Free Research)
In this one hour Webcast, presented by Jeff Ramminger, EVP KnowledgeStorm, learn how you can develop more effective content, make it available more efficiently and influence the most important decision makers at the right stages of the buying process. 
(WEBCAST) READ ABSTRACT | GO TO WEBCAST

Expert Executive Office by Aderant

Expert Executive Office gives you a complete view of all your business operations and information, and provides the tools to use that information to make the right decisions, set strategy, measure the results and increase accountability. 
(SOFTWARE PRODUCT) GO TO DETAILED REPORT

Genesys Global Consumer Survey - 2007 by Genesys Co.

March 2008 - (Free Research)
This survey highlights the importance of the contact centre experience and the direct impact it can have on revenue and consumer loyalty, it also reveals some interesting trends in consumer expectations. 
(WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

IT Marketing Executive Outlook - Key Tactics to Improve Your Marketing Results by KnowledgeStorm Webinars (E-mail this company)

August 2005 - (Free Research)
This presentation document by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans. 
(ANALYST REPORT) READ ABSTRACT | GO TO ANALYST REPORT

IT Marketing Executive Outlook: Key Tactics to Improve Your Marketing Results by KnowledgeStorm Webinars (E-mail this company)

August 2005 - (Free Research)
This Webcast, presented by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans. 
(WEBCAST) READ ABSTRACT | GO TO WEBCAST

Customer Information Quality Protection and Assessment by Datanomic.

A Customer Information Quality Assessment (C-IQA) provides a systematic review of your customer data, reporting on key information quality metrics to help you understand how effectively you are able to manage your customers. 
(SOFTWARE PRODUCT) GO TO DETAILED REPORT

PRO The Specialty System -- P&C Insurance Solutions Processing by Fiserv Insurance Solutions.

Our longevity demonstrates that we have the right design, the right philosophy and the right system to remain a leading provider of software solutions for years to come. 
(SOFTWARE PRODUCT) GO TO DETAILED REPORT

Connecting Through Content: Issue One by KnowledgeStorm, Inc (E-mail this company)

March 2007 - (Free Research)
This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives. 
(ANALYST REPORT) READ ABSTRACT | GO TO ANALYST REPORT

Securing the New Network Architecture: Security Best Practices for Distributed, Dynamic Networks by Insight and HP

July 2008 - (Free Research)
The distributed and dynamic nature of modern networks, combined with targeted threats against applications and data, is changing the focus of network security. This SearchNetworking.com E-Guide explains it. 
(WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Removing Internet Anonymity Barriers with IP Intelligence by Digital Element.

January 2008 - (Free Research)
NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence. 
(WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Customer Satisfaction with Email Archiving Systems by Sunbelt Software.

August 2008 - (Free Research)
This paper compares Sunbelt Exchange Archiver (SEA) with a cross-section of other email archiving offerings. 
(WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Podcast--Connecting Through Content Issue One: How Technology Marketers Meet Buyers' Appetite For Content by KnowledgeStorm, Inc (E-mail this company)

May 2007 - (Free Research)
This report discusses content strategies and preferences from the unique perspectives of both the B2B technology buyers and marketers. 
(PODCAST) READ ABSTRACT | GO TO PODCAST

Accenture CIO Survey: Cultivating High Performance Through Information Management by Accenture.

June 2008 - (Free Research)
Accenture surveyed 162 CIOs in North America and Europe about their IT investments and plans, with a focus on information management strategies and technologies. 
(WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

5 Tips to Turn Your Website into a Marketing Machine. by HubSpot

June 2008 - (Free Research)
Learn 5 tips - SEO (search engine optimization), blogging, marketing analytics, and more - to leverage the Internet and transform your website into a marketing machine. 
(WEBCAST) READ ABSTRACT | GO TO WEBCAST

5 Tips to Turn Your Website into a Marketing Machine by HubSpot

June 2008 - (Free Research)
Learn how to use search engine optimization (SEO), blogs, and marketing analytics to transform your website into a marketing machine that will attract qualified prospects and convert a higher percentage of them into customers. 
(WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Customizable Customer Relationship Management (CRM) Suite for Enterprises by CDC Software - Pivotal CRM (E-mail this company)

Pivotal CRM delivers rich CRM functionality out of the box to help organizations implement quickly with a lower total cost of ownership. As the market’s most customizable CRM solution, Pivotal CRM enables companies to cost-effectively adapt & integrate to fit their unique business processes. 
(SOFTWARE PRODUCT) GO TO DETAILED REPORT

newScale Solutions Overview - newScale FrontOffice Suite™ by newScale (E-mail this company)

The newScale FrontOffice Suite™ provides integrated solutions for an actionable and operational Service Catalog – to define an optimal portfolio of services, forecast service demand, manage IT budgets, control consumption, enable self-service, and streamline request fulfillment. 
(SOFTWARE PRODUCT) GO TO DETAILED REPORT

Incorporating WEB Analytics into Email Marketing: Five Quick-Start Tactics for Marketers by Silverpop Systems Inc.

August 2008 - (Free Research)
Read this whitepaper to learn how to use Web Analytics data to enable you to better understand your customers’ needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject. 
(WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Case Study: Leading Gaming and Entertainment Company Increases Customer Loyalty with Equifax Database Solutions by Equifax.

March 2008 - (Free Research)
Read this white paper to explore a case study detailing how to increase customer loyalty and drive repeat visits to vendor locations. Explore a database that offers a single customer view, facilitating convenient, relevant offers to consumers. 
(CASE STUDY) READ ABSTRACT | GO TO CASE STUDY

From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc

August 2008 - (Free Research)
This white paper explains the importance of lead nurturing—in the lead management process. It takes a look at best practices for nurturing leads in today’s competitive business environment, and offers advice for implementing a lead-nurturing program. 
(WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Streamlining Marketing Management and Processes, a Merrill Lynch Success Story by Aprimo, Inc.

June 2008 - (Free Research)
This 2002 case study details Merrill Lynch’s GPC Marketing team that successfully implemented Aprimo’s Planning & Financial Management solution to better manage their $100 million-plus marketing spend. 
(CASE STUDY) READ ABSTRACT | GO TO CASE STUDY

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