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IT Courseware by SkillSoft Corporation

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(ASP & SOFTWARE PRODUCT)

Impactful Email Marketing: Using Behavioral Analytics to Create Relevant Messages by Bronto Software

October 2008 - (Free Research)
A successful strategy for taking your email marketing/web analytics integration beyond traffic analysis is to use web analytics for gauging effectiveness of email marketing initiatives and determining optimization tactics. 
(WHITE PAPER) READ ABSTRACT |

Seven Email Marketing Refreshes by Bronto Software

October 2008 - (Free Research)
This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing. 
(WHITE PAPER) READ ABSTRACT |

Email Marketing Goes Social by Silverpop Systems Inc.

November 2008 - (Free Research)
Read this paper to get tips about how to best implement a successful social email marketing campaign. 
(WHITE PAPER) READ ABSTRACT |

Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software

June 2008 - (Free Research)
We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives. 
(WHITE PAPER) READ ABSTRACT |

Rightsizing Blades for the Mid-market by HP and VMware

January 2008 - (Free Research)
In this white paper, examine the requirements for servers, storage, and blade systems in the mid-market and how to apply blades your data center in a cost effective manner. 
(WHITE PAPER) READ ABSTRACT |

An Introduction to the World Digital Asset Management Market by EMC Corporation

January 2007 - (Free Research)
DAM is defined as a value chain of software products that enable the archival and management of digitized content. 
(WHITE PAPER) READ ABSTRACT |

Marketing in the Age of Digital Content:The Business Case for an Enterprise Marketing Platform by EMC Corporation

September 2008 - (Free Research)
In the age of digital content, marketing departments are increasingly tasked with creating digital experiences to promote their companies' brands. 
(WHITE PAPER) READ ABSTRACT |

How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company)

October 2006 - (Free Research)
In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves. 
(ANALYST REPORT) READ ABSTRACT |

Emerging Media Series: How Blogs & Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company)

September 2006 - (Free Research)
This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(ANALYST REPORT) READ ABSTRACT |

Podcast: Emerging Media Series II: Blogs and Real Simple Syndication Report by KnowledgeStorm, Inc (E-mail this company)

September 2006 - (Free Research)
This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(PODCAST) READ ABSTRACT |

Co-Marketing with Channel Partners: Expand Your Marketing Reach with Channel Marketing Funds by SAP AG

September 2008 - (Free Research)
As organizations seek new ways to increase brand awareness and generate demand in more complex market environments, there has been a renewed interest in co-marketing programs. This paper provides techniques to achieve this. 
(WHITE PAPER) READ ABSTRACT |

Channel Success Stories: The SMB Market Case Study: KIS by Dell PartnerDirect and Intel

December 2008 - (Free Research)
This Channel Success Story will give you insight into how KIS is addressing Data Consolidation and Management; Green IT; Virtualization; Security; Unified Communications and "earning its stripes" in the SMB market. 
(PODCAST) READ ABSTRACT |

Engaging Your Subscribers Using Interactive Media in Email by Bronto Software

October 2008 - (Free Research)
This paper reviews the best practices for integrating engaging interactive media elements into your current email marketing program. It will cover video in email, utilizing polls, flash presentations, RSS feeds and more. 
(WHITE PAPER) READ ABSTRACT |

That Was Then This Is Now: The New Rules of Email Marketing by Silverpop Systems Inc.

August 2008 - (Free Research)
In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing. 
(WHITE PAPER) READ ABSTRACT |

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc.

January 2007 - (Free Research)
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results. 
(WHITE PAPER) READ ABSTRACT |

Offshore Software Test Automation: A Strategic Approach to Cost and Speed Effectiveness by LogiGear Corporation

August 2008 - (Free Research)
This white paper presents an overview of an innovative approach to integrating global resourcing and the latest test automation tools. It also explores the software development and testing process, global resourcing and the automation of software testing. 
(WHITE PAPER) READ ABSTRACT |

The Relevance Revolution: Making the Move from Personalized to Individualized Marketing by Portrait Software

September 2008 - (Free Research)
This paper explains the challenges marketers face today and how innovative, next generation campaign approaches are beginning to separate the best from the rest. 
(WHITE PAPER) READ ABSTRACT |

Akamai Insight: Time to Market Matters for Online Video Media by Akamai Technologies

May 2008 - (Free Research)
Akamai, with Stream OS, provides a streamlined video distribution workflow and a scalable, global distribution platform to get more media to market, faster than ever. 
(WHITE PAPER) READ ABSTRACT |

Top 10 Reasons Customers Choose SAP for Business Transformation by SAP America, Inc.

January 2006 - (Free Research)
SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects - from product development to product delivery to product implementation. Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation. 
(WHITE PAPER) READ ABSTRACT |

Converting Service Calls into Sales with Real-Time Offer Management by SAP America, Inc.

July 1967 - (Free Research)
Banks, utilities, retailers, and the like are taking advantage of incoming calls and Web visits to make offers to existing customers. In this paper learn how with real-time offer management applications, can help leverage customer information. 
(WHITE PAPER) READ ABSTRACT |

How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices by Vtrenz, Inc

August 2008 - (Free Research)
Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices. 
(WEBCAST) READ ABSTRACT |

From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc

August 2008 - (Free Research)
This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program. 
(WHITE PAPER) READ ABSTRACT |

Customer Stories: Plenty of Fish by PEER 1

January 2008 - (Free Research)
The site has continued growing astronomically ever since and is now the No. 1 free online dating site in the world, averaging 8 million unique visitors per month. 
(WHITE PAPER) READ ABSTRACT |

Dataquest Insight: Oracle and SAP Approach the Small and Midsize Business Application Market via Different Product and Channel Approaches by Oracle Corporation

December 2008 - (Free Research)
In this report, Gartner analyzes Oracle's and SAP's recent moves with respect to small and midsize business application products and channels and what they mean for company ecosystems. 
(WHITE PAPER) READ ABSTRACT |

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