This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives. 

This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism. 

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This paper walks you through key strategies for implementing an effective lead follow-up and qualification process. 

Connecting Through Content, Issue Two examines how technology buyers search for content and how marketers deliver content to them. Content distribution channels, user search techniques, content registration behavior and other aspects of content distribution and syndication are evaluated. 

Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 

In March 2009, VeriSign commissioned Forrester Consulting to conduct a study, which included 400 respondents from the US and Europe and was designed to provide quantitative data regarding today's DDoS threats and companies' defense strategies against these threats. In this report you'll explore key findings of this study. 

Use SPSS Text Analysis for Surveys to categorize text responses whether you conduct surveys to support business, education, or government decisions, or for your academic research. No matter your field, you now have a way to combine your qualitative and quantitative analyses using a single advanced but easy-to-use desktop software program. 

Osterman Research completed Web-based surveys with individuals involved in managing Microsoft Exchange for their organizations. This white paper discusses the results of the surveys, conclusions about administrators’ attitudes about installing third-party software on the Exchange Server, and it provides information on Sunbelt Software’s VIPRE®. 

If you're involved in the planning and development of products, software applications or systems, this report is for you. Learn the results of a recent industry survey - get insight on the latest trends, challenges and solutions and learn what development teams are doing to successfully plan and develop new products in a customer-driven economy. 

AVG Internet Security Business Edition is faster, smarter security that won’t slow businesses down. AVG Internet Security merges ground-breaking online threat prevention techniques with enhanced anti-virus and firewall technologies to deliver proactive protection that’s second to none. Download a trial version and use it free for the next 30 days. 

Read this paper to review the results of a survey that addressed IT's role in the M&A process and the blending and coherence of enterprise system data during M&A activity. 

Maximize survey research value with open text responses. If you've limited your surveys to close-ended questions due to the time and expense of reading and manually coding text responses, this session can be your organization's first step toward maximizing the value of your survey data.