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Using Social Media to Win Over Customers by SearchCRM

March 12, 2013 - (Free Research)
While many businesses are eager to join their customers at the social media party, doing so without the proper internal processes in place could spell disaster. In this brief expert e-book, you can learn how to create a successful social CRM initiative (and valuable customer relations) through implementing the right processes and technologies. 
(EBOOK) READ ABSTRACT |

The Eight Truths of Social Learning. Now. by SkillSoft Corporation

June 30, 2011 - (Free Research)
This paper seeks to uncover the fundamental requirements for a successful social learning program. Based on early experience with our own social learning tool, this list of eight “truths” has been compiled to provide a foundation for learning professionals who are launching social learning in their organizations. 
(WHITE PAPER) READ ABSTRACT |

Social media analytics software going through growing pains by IBM

November 30, 2011 - (Free Research)
In this e-guide, you’ll find expert advice, news and best-practice tips to help you decide if social media analytics is right for your business. You’ll also learn about the maturity level of social media analytics software and the skills and cultural attributes that companies need to have for a successful social media analytics project. 
(EGUIDE) READ ABSTRACT |

Social Analytics & Intelligence: Getting to Actionable Insights by IBM

January 03, 2014 - (Free Research)
Join Principal Analyst, Leslie Ament, in this on-demand webcast to gain a firsthand look at how to successfully manage social data. Uncover use cases of successful social intelligence and analytics, how to collaborate across multiple channels, and more. 
(WEBCAST) READ ABSTRACT |

A Framework for 2.0 Adoption in the Enterprise by NewsGator

May 05, 2010 - (Free Research)
This report draws from the knowledge of full‐time practitioners who orchestrate enterprise‐wide rollouts in their organizations. We outline patterns of adoption and highlight practical insight that will help your company and your clients plan for the process and help set realistic expectations for a successful 2.0 rollout. 
(WHITE PAPER) READ ABSTRACT |

Email Marketing Goes Social by Silverpop Systems Inc.

November 2008 - (Free Research)
Read this paper to get tips about how to best implement a successful social email marketing campaign. 
(WHITE PAPER) READ ABSTRACT |

Best Practices: Social Recruiting – Five tips to improve efficiency and get better results by SAP

February 2014 - (Free Research)
Social recruiting success means more than just connecting through social channels. This valuable resource counts down the top five tips for optimizing social recruiting efforts and driving better results. 
(WHITE PAPER) READ ABSTRACT |

Running a Successful Enterprise 2.0 Pilot by NewsGator

May 2010 - (Free Research)
NewsGator has years of experience running effective social computing solution pilots. Running a successful pilot not only boosts the value you can derive from your solution, it also prepares you for a successful companywide launch. This whitepaper will provide a framework for a successful pilot, give best practice tips and tricks, and more! 
(WHITE PAPER) READ ABSTRACT |

Benchmarking in the contact center: Tips for managing what you measure by Avaya

December 2010 - (Free Research)
Benchmarking projects are a great way for contact center organizations to improve their operations in order to reconcile competing demands from customers and the business. Read this white paper to learn best practices for executing a successful contact center benchmarking project. 
(WHITE PAPER) READ ABSTRACT |

Enterprise Social Tools Need UC Integration to Thrive by SearchSecurity.com

April 2013 - (Free Research)
This expert E-Guide from SearchUnifiedCommunications.com explores why enterprise social networking tools need to be integrated with your everyday unified communications (UC) tools to be successful and unveils the benefits such an effort can provide. 
(EGUIDE) READ ABSTRACT |

The Social Sales Revolution by Salesforce.com

February 2012 - (Free Research)
This e-book examines how some of today’s most successful reps approach social sales. Among others, you’ll meet a wine salesman with almost a million Twitter followers, a global manufacturer who is taking orders on Facebook, and a storage saleswoman who used Twitter and other tools to exceed her quota by 200%. 
(EBOOK) READ ABSTRACT |

Enterprise Collaboration Strategy: Tips for Success and Best Practices for Making the Business Case by Jive Software

March 2014 - (Free Research)
Access the following expert e-guide to join Dawn Lacallade, the director of social strategy and content programming at LiveWorld in San Jose, Calif., to explore the top 10 tips for enabling a successful enterprise collaboration strategy. 
(EGUIDE) READ ABSTRACT |

Digital Transformation: Creating New Business Models Where Digital Meets Physical by IBM

May 2012 - (Free Research)
<p>Access this resource to discover what makes up an enterprise-grade digital transformation strategy. Gain insight into the 3 transformation paths available, 4 factors to consider before choosing a transformation policy, and 5 critical components an effective strategy must contain.</p> 
(WHITE PAPER) READ ABSTRACT |

SIP contact centers: Key benefits and potential challenges by SearchSecurity.com

February 2012 - (Free Research)
Learn how Session Initiation Protocol (SIP), unified communications (UC) and contact centers fit hand in hand in this e-guide from SearchUnifiedCommunications.com. 
(EGUIDE) READ ABSTRACT |

Sales Strategy: How to Effectively Incorporate Social Media by SAP America, Inc.

August 2012 - (Free Research)
In this white paper learn how social media is incorporated in the sales process, how companies are using social selling, and how to get started. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

Social Content Management Strategies with IBM by IBM

September 2011 - (Free Research)
In this podcast, Cengiz Satir and Louis Richardson from IBM explore social business and how the ECM portfolio and social business solutions are being brought together. Learn about IBM Social Content Management solution connecting people and teams. 
(PODCAST) READ ABSTRACT |

Computer Weekly – 19 March 2013: Delivering software development success by ComputerWeekly.com

March 2013 - (Free Research)
In this week's Computer Weekly, we talk to IT leaders about successful software development, and how they combine the best of agile and waterfall methods. Drugs giant AstraZeneca talks about how it changed its outsourcing approach to eliminate past mistakes. And we look at a new social media bank that is shaking up the sector. Read the issue now. 
(EZINE) READ ABSTRACT |

Solution Spotlight: Collaboration Best Practices by IBM

January 2014 - (Free Research)
Access the following expert e-guide to join social strategy guru, Dawn Lacallade as she reveals 10 of her best tips for social enterprise collaboration success. 
(EGUIDE) READ ABSTRACT |

Choose a Branding Agency: 5 Social Media Questions You Need to Ask by Oracle Corporation

November 2013 - (Free Research)
The following white paper details 5 key questions to ask when choosing a branding agency. Learn how to read the answers that they give you in order to make an accurate assessment on the agency at hand. 
(WHITE PAPER) READ ABSTRACT |

Is Your Acceptable Use Policy Social Media-proof? by M86 Security

February 2011 - (Free Research)
This paper is intended for IT decision makers, HR managers and executives responsible for adopting and enforcing email and Web Acceptable Use Policies (AUPs) within an organization. It provides guidance on how to update an AUP to accommodate the increasing popularity and use of social media in the business environment. 
(WHITE PAPER) READ ABSTRACT |

Personalization Driving E-Commerce by Limelight Networks, Inc.

January 2013 - (Free Research)
Gartner analysts predict that mobile apps and Web 2.0 will be a deciding factor in 50% of your sales by 2015. In order to keep pace, your e-commerce processes need to evolve to include CRM technologies. Read on to learn what 6 factors are essential for an effective e-commerce/CRM merger. 
(EGUIDE) READ ABSTRACT |

Solution Spotlight: Mobile Application Development - Avoiding Key Mistakes by IBM

November 2012 - (Free Research)
This expert resource examines how the enterprization of mobile apps is affecting design, performance and security requirements. And learn how maximizing mobile performance prior to release and incorporating changing requirements is critical to successful mobile application development projects. 
(EGUIDE) READ ABSTRACT |

New social business technology transforms marketing by Jive Software

July 2013 - (Free Research)
Check out this resource to discover a collaboration platform prupose-built for marketing teams that enables employees to get work done more effectively while enabling more effective communication with customers and partners. 
(WHITE PAPER) READ ABSTRACT |

Faster, Higher, Stronger: In-Memory Computing Disruption and What SAP HANA Means for Your Organization by SAP America, Inc.

November 2011 - (Free Research)
Over the course of several months in 2011, IDC conducted a research study to identify the opportunities and challenges to adoption of a new technology that changes the way in which traditional business solutions are implemented and used. The results of the study are presented in this white paper. 
(WHITE PAPER) READ ABSTRACT |

Straight to the Top. CIO Leadership in a Mobile, Social, and Cloud-based World by ComputerWeekly.com

May 2014 - (Free Research)
There is a growing trend to emphasise the business skills of CIOs, but in-depth knowledge of technology is still necessary for CIOs to succeeed, writes Gregory S. Smith, in this extract from his book, Straight to the top. 
(BOOK) READ ABSTRACT |

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